Global Men%s Grooming Products Industry

Aug 06, 2015, 15:55 ET from ReportBuyer

LONDON, Aug. 6, 2015 /PRNewswire/ -- This report analyzes the worldwide markets for Men's Grooming Products in US$ Million by the following Product/Groups Segments: Toiletries (Bath and Shower Products, Hair Care Products, Skin Care Products, & Deodorants), and Shaving Products (Pre-Shave Products, Post-Shave Products, & Razors/Blades).The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America. Annual estimates and forecasts are provided for the period 2014 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 156 companies including many key and niche players such as -

Avon Products, Inc.
Beiersdorf AG
Colgate-Palmolive Company
Coty, Inc.
Energizer Holdings, Inc.

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I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
Toiletries I-3
Bath and Shower Products I-3
Hair Care Products I-4
Skin Care Products I-4
Deodorants I-4
Shaving Products I-4
Pre-Shave Products I-4
Post-Shave Products I-4
Razors/Blades I-4


II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
Male Grooming Market Driven by Increasing Beauty Consciousness
among Men II-1
Developed Regions Dominate Market, Developing Nations to Turbo
Charge Growth II-2
Table 1: World Men's Grooming Market (2015): Market Shares of
Developed Regions (includes corresponding Graph/Chart) II-2

Table 2: World Middle Class Population by Geographic Region:
Percentage Breakdown for 2010, 2020P & 2030P (includes
corresponding Graph/Chart) II-3

Table 3: Growth of Developing Markets Vis-à-Vis the Global
Market for Men's Grooming Products over the Period 2014-2020
(includes corresponding Graph/Chart) II-4

Table 4: Consumer Confidence in China & India vs. Global:
Comparison for Years 2011-3Q2014 (includes corresponding
Graph/Chart) II-4
Urbanization: A Mega Trend II-5
Table 5: Percentage of Urban Population in Select Countries
(2010 & 2050) (includes corresponding Graph/Chart) II-6
Metrosexual Trends Goes Mainstream, Expanding Beyond Urban Youth II-7
Time Opportune for Implementing Male-Focused Retail Strategies II-7
Table 6: World Men's Grooming Products Market by Distribution
Channel (2014): Percentage Breakdown of Value Retail Sales
for Beauty Product Specialist Stores, Department Stores,
Direct Selling, Drug Stores & Chemists, Online Retail,
Supermarkets & Hypermarkets, and Others (includes
corresponding Graph/Chart) II-8
Online Stores - Key Distribution Channel for Male Grooming
Products II-9
Table 7: Proliferation of Online Retailing of Beauty/Personal
Care Products for Select Countries (2013) (includes
corresponding Graph/Chart) II-9

Table 8: Factors Influencing Online Purchase Decision -
Percentage Breakdown by Consumer Preferences (includes
corresponding Graph/Chart) II-10
Manufacturers Leverage Internet Tools to Market Men's Grooming
Products II-10
Table 9: World Internet User Distribution by Geographic
Region: Percentage Breakdown of Number of Users for Asia and
Rest of World for Years 2000, 2010 & 2020 (includes
corresponding Graph/Chart) II-10
Products Innovation Holds Key to Market Growth II-11
Innovative Men's Skincare Formulations II-11
Specialized Hair Care Formulations Designed to Prevent Hair
Loss and Provide Scalp Care II-13
Popular Shaving Products - Recent Launches II-14
Popular Beard & Mustache Trimmers in the Market II-15

2. COMPETITIVE SCENARIO II-16
Global Men's Grooming Market: Leading Brands for Select
Product Segments II-16
Fierce Competition in Men's Shaving Razor and Blades Market II-16
Gillette - The Undisputed Global Market Leader II-17
Table 10: World Market for Wet Shaving Products by Leading
Players (2014): Percentage Breakdown of Value Sales for
Beiersdorf, Bic, Energizer, P&G, Private Label, and Others
(includes corresponding Graph/Chart) II-17

Table 11: World Market for Razors and Blades by Leading
Players (2014): Percentage Breakdown of Value Sales for Bic,
Energizer, P&G, Private Label, and Others (includes
corresponding Graph/Chart) II-18

Table 12: World Market for Pre-shaving and Post-shaving
Products by Leading Players (2014): Percentage Breakdown of
Value Sales for Beiersdorf, Energizer, L'Oreal, P&G, Private
Label, and Others (includes corresponding Graph/Chart) II-18
Gillette's Innovative Product Journey over the Years II-19
Large Multinationals Follow 'Reverse Engineering' Strategy in
Emerging Markets II-20
Shaving Preparations Market - Key Brands II-20
Popular Wet Shaving Cream Brands by Origin Country II-21
Electric Shavers Market Remains an Oligopoly II-21
Table 13: Leading Players in the Global Electric Shavers
Market (2014): Percentage Breakdown of Value Sales for Braun,
Panasonic, Philips and Others (includes corresponding
Graph/Chart) II-22
Body Skincare Products - Market Leaders II-22
Table 14: World Market for Body Skincare Products by Leading
Players (2014): Percentage Breakdown for Beiersdorf, Estee
Lauder, L'Oreal, Shiseido, Unilever and Others (includes
corresponding Graph/Chart) II-22
Facial Skincare Products - Market Leaders II-23
Table 15: World Market for Facial Skincare Products Market by
Leading Players (2014): Percentage Breakdown for Beiersdorf,
Estee Lauder, L'Oreal, P&G, Shiseido, Unilever and Others
(includes corresponding Graph/Chart) II-23

3. MEN'S TOILETRIES - INDUSTRY OVERVIEW & MARKET DYNAMICS II-24
Image and Beauty Consciousness of Males Drive Growth in
Toiletries Segment II-24
Table 16: Percentage of US and UK Males in Millennial,
Generation X and Baby Boomer Age Groups Accepting Usage of
Select Cosmetic Products (2014) (includes corresponding
Graph/Chart) II-24

Table 17: World Market for Select Men's Toiletries Products
by Price Categories (2014): Percentage Breakdown of Value
Sales for Mass-Market and Premium Products by Bath & Shower,
Deodorants, Hair Care, and Skincare Products (includes
corresponding Graph/Chart) II-26
Skincare Products II-27
Huge Untapped Market for Men's Facial Skincare II-27
Physiological Differences Entail Need for Male Specific
Skincare Formulations II-27
Skin Lightening Products to Grow Rapidly from Small Base II-29
Table 18: World Skin Lighteners Market (2014): Percentage
Breakdown of Dollar Sales by Geographic Region/Country
(includes corresponding Graph/Chart) II-29

Table 19: World Skin Lighteners Market: CAGR Ranking for the
Period 2013-2020 by Geographic Region/Country (includes
corresponding Graph/Chart) II-30
Male Cosmetics Segment Offers New Opportunities II-30
Deodorants II-31
Deodorants Move Away from Unisex Brands II-31
Table 20: Usage Pattern of Deodorant Formats Among Men (In %)
(includes corresponding Graph/Chart) II-32
Multifunctional Deodorants Gaining Demand II-32

4. SHAVING PRODUCTS - INDUSTRY OVERVIEW & MARKET DYNAMICS II-33
Traditional Wet Shaving Makes a Come Back II-33
Table 21: Global Market for Shaving Products by Shaving
Method (2014): Percentage Value Share Breakdown for Wet
Shaving for Men, Electric Shaving for Men and Others
(includes corresponding Graph/Chart) II-33

Table 22: Global Market for Non-Electric Shavers for Men and
Women by Geographic Region/ Country (2015): Percentage
Breakdown of Retail Value Sales for US, Canada, Japan,
Europe, Asia-Pacific, Latin America and Rest of World
(includes corresponding Graph/Chart) II-34

Table 23: Weekly Shaving Frequencies by Select Countries for
Germany, US, Poland, Russia, and China (2014) (includes
corresponding Graph/Chart) II-34
Asia-Pacific: Fastest Growing Market for Shaving Creams II-35
Table 24: World Market for Shaving Lotions/Creams: CAGR
Ranking for 2014-2020 by Geographic Region (includes
corresponding Graph/Chart) II-35
Unshorn Fads Disrupt Sales Cycles of Men's Shaving Products
Market II-35
Manscaping Trend Gains Traction, Focus Shifts from Male Facial
Hair to Body Shaving II-36
Electric Shavers: Designed for a Clean Shave II-37
Convenience, Cost Effectiveness Motivate Male Consumers to Opt
for Electric Shavers II-38
Ear & Nose Trimmers: An Underdeveloped Market II-38
Male Hair Removal Gadgets - A Growth Engine for Personal Care
Appliances Market II-38
Table 25: World Personal Care Appliances Market by Product
Segment (2014 & 2016): Percentage Breakdown of Volume Sales
for Hair Care, Hair Removal, Oral Care, and Other Personal
Care Appliances (includes corresponding Graph/Chart) II-39

Table 26: World Personal Care Appliances Market by Geographic
Region/Country (2014 & 2016): Percentage Breakdown of Volume
Sales for US, Canada, Japan, Europe, Asia-Pacific, Latin
America, and Middle East (includes corresponding Graph/Chart) II-40
Robust Demand from Asian Economies, Product Innovations Drive
Men's Electric Shavers Market II-40
Table 27: World Market for Electric Shavers for Men and Women
by Geographic Region/ Country (2015): Percentage Breakdown of
Value Sales for US, Canada, Japan, Europe, Asia-Pacific,
Latin America and Rest of World (includes corresponding
Graph/Chart) II-41
Global Trade Data II-41
Electric Shavers & Hair Clippers II-41
Table 28: Global Exports of Electric Shavers & Hair Clippers
(2013): Percentage Breakdown of Value Exports by Exporting
Country (includes corresponding Graph/Chart) II-41

Table 29: Global Imports of Electric Shavers & Hair Clippers
(2013): Percentage Breakdown of Value Import by Importing
Country (includes corresponding Graph/Chart) II-42
Electric Shavers II-42
Table 30: Global Exports of Electric Shavers (2013):
Percentage Breakdown of Value Exports by Exporting Country
(includes corresponding Graph/Chart) II-42

Table 31: Global Imports of Electric Shavers (2013):
Percentage Breakdown of Value Imports by Importing Country
(includes corresponding Graph/Chart) II-42
Razor Systems, Razor Handles & Blades II-43
Table 32: Global Exports of Razor Systems, Razor Handles &
Blades (2013): Percentage Breakdown of Value Exports by
Exporting Country (includes corresponding Graph/Chart) II-43

Table 33: Global Imports of Razor Systems, Razor Handles &
Blades (2013): Percentage Breakdown of Value Import by
Importing Country (includes corresponding Graph/Chart) II-43
Pre-shave, Shaving and Aftershave Formulations II-44
Table 34: Global Exports of Pre-shave, Shaving and
Aftershave Formulations (2013): Percentage Breakdown of
Value Exports by Exporting Country (includes corresponding
Graph/Chart) II-44

Table 35: Global Imports of Pre-shave, Shaving and
Aftershave Formulations (2013): Percentage Breakdown of
Value Import by Importing Country (includes corresponding
Graph/Chart) II-44

5. PRODUCT OVERVIEW II-45
Introduction II-45
Different Conditions of Men's Skin II-45
Men's Grooming Products II-45
Toiletries II-45
Bath and Shower Products II-45
Grainy Scrubs II-45
Bubble Baths II-45
Soaps II-46
Bath Gels II-46
Bath Salts II-46
Hair Care Products II-46
Major Hair Care Product Categories II-46
Shampoos and Conditioners II-47
Shampoos II-47
Some of the Auxiliary Ingredients Used in Shampoos II-47
Types of Shampoos II-47
Regular Shampoo II-48
Dandruff Shampoo II-48
Basic Forms of Shampoos II-48
Protecting Shampoo II-48
Clarifying Shampoo II-48
Balancing Shampoo II-48
Volumizing Shampoo II-48
Hair Conditioner II-49
Ingredients of Hair Conditioner II-49
Detanglers II-49
Surfactants II-49
Glossers II-49
Thermal Protectors II-49
Oils II-49
Moisturizers II-49
Acidifiers II-49
Lubricants II-49
Sequestrants II-50
Reconstructors II-50
Preservatives II-50
Types of Conditioners II-50
Pack Conditioners II-50
Leave-In Conditioners II-50
General Conditioners II-50
Hair Sprays II-50
Hair Styling Agents II-50
Styling and Shaping Tresses Desirably II-50
Hair Oil: Dominating the Hair Styling Group II-51
New Styling Products on the Anvil II-51
Salon Treatments - One for Everyone II-51
Product Types II-52
Designer Brands II-52
Private Label II-52
Hair Products for Men with Different Hair Types II-52
Hair Products for Thick Hair II-52
Hair Products for Thin or Fine Hair II-52
Hair Products Meant for Medium- Textured Hair II-53
Hair Products for Curly Hair II-53
Grooming Products for Bald Men II-53
Skin Care Products II-53
Facial Care II-53
Moisturizers II-53
Moisturizing Mask II-54
Lip Balm II-54
Anti-Aging Products II-54
Nanobelle Coenzyme Q10 II-54
Phytessence Wakame II-54
Macademia/Avocado Oils II-54
Silicon Dioxide II-54
Cynergy TK II-54
Vitamins II-55
Honey II-55
Babassu II-55
Facial Cleanser II-55
Body & Hand Care and Depilatories II-55
Sunscreen for Men II-55
Specialty Raw Materials in Skin Care Products II-55
Natural Ingredients in Skin Care Products II-56
Natural Ingredients and Their Positive Effects II-56
Deodorants II-57
Antiperspirants II-57
Shaving Products II-57
Pre-Shave Products II-57
Shaving Lotions II-57
Shaving Creams II-58
Post-Shave Products II-58
Razors/Blades II-58
Razor Handles II-58
Razor Blades (Refills) II-58
Disposable Razors II-58
Electric Shavers II-59
Trimmers (Beard & Mustache) II-59
Beard Trimmers II-59
Corded Beard Trimmers II-59
Cordless Beard Trimmers II-59
Pivot Motored Beard Trimmers II-59
Rotary Motored Beard Trimmers II-59
Universal Motored Beard Trimmers II-60
Magnetic Motored Beard Trimmers II-60
Shaving Accessories & Others II-60
Shaving Techniques II-60
Wet Shaving II-60
Dry Shaving II-60
Side Effects of Shaving II-61
Cuts II-61
Razor Burn II-61
Razor Bumps II-61
Laser Hair Removal Treatment II-61
History II-61

6. PRODUCT INTRODUCTIONS II-64
Old Spice Rolls Out Fresher Collection II-64
Gillette Unveils New ProGlide Sensitive 2-in-1 Shave Gel Plus
Skin Care™ II-64
Evonik Introduces Innovative Men's Care Concepts II-64
Philips Showcases Philips Shaver Series 9000, Philips VisaPure
Men, Grooming app II-64
Schick Unveils Hydro Groomer II-64
Bottega Veneta Unveils Bottega Veneta Pour Homme Collection II-64
Beiersdorf's Introduces Nivea Men Sensitive Cooling Shaving
Gel and Post Shave Balm II-64
Hindustan Unilever Introduces Pond's Face Wash and Moisturizer
for Men II-65
Harry's Unveils Foaming Shave Gel and Aftershave Lotion II-65
Himalaya Drug Company Introduces Himalaya for Him Line II-65
Braun Releases Braun Series 9 Electric Shavers II-65
Geepas Introduces Stay Cool Trimmers and Shavers II-65
Apollo Quality Products Introduces New Stainless Steel Razor
Handle II-65
Schick Unveils Xtreme3 Eco Razor System II-65
Gillette Debuts Fusion ProGlide with FlexBall Technology II-65
adidas Launches Springblade Razor II-65
Liquid Skin Care Introduces Lqd Shaving Solution for Men II-66
The Nature's Co. Unveils Watermint Foaming Shave Gel II-66
Harry's Launches Foam Shave Gel and After Shave Lotion II-66
SoftSheen-Carson Laboratories Unveils Bump Rescue Exfoliating
Cleanser II-66
Lea Debuts LEA CLASSIC Shaving Products Range II-66
NIVEA MEN Releases Fresh Active Shaving Line II-66
Clinique Introduces Clinique for Men Portfolio II-66
Oriflame Unveils North for Men After Shave Lotion II-66
Mazorin Unveils WASH TRADE Face Scrub, Oakham's Razor Shaving
Cream II-66
Unilever Debuts Dove Men+Care Expert Shave Line II-67
JK Helene Curtis Releases Park Avenue Speed Shower II-67
Himalaya Drug Company Unveils Oil Clear Lemon Face Wash for Men II-67
Kerestase Homme Capital Force Introduces Ultra- Fixing
Densifying gel, Amplifying Sculpture Gum II-67
Amway India Debuts Men's Grooming Line II-67
Philips Releases BEARDTRIMMER Series 9000 II-67
Panasonic Introduces ES-LV95, ES-LV65-S, ES-ST25KS Electric
Shaver II-67
Boots Unveils Men's No7 Men's Skincare Line in the US II-67
Kaliandee Debuts Taylor of Old Bond Street Sandalwood Pre-
Shave Oil II-67
Dabur Debuts OxyLife Men Creme Bleach II-68
Bulldog Introduces One Step At A Time Skincare in Mini Tin II-68
ManCave Rolls Out Natural Men's Grooming Products in UK II-68
Unilever Debuts Dove Men+Care Facial Care Line II-68
Fendrihan Introduces Redesigned Edwin Jagger Shaving Brushes II-68
The Gents Place Unveils Molton Brown's Luxury Male Grooming
Line at Stores II-68
Unilever Launches AXE Face Range for Men II-68
HUL Debuted Axe Soap Bar for Men II-68
Philips Introduces Philips Bodygroom II-68
Raymond Unveils Park Avenue Beer Shampoo II-69
Rex Skin Care Rolls Out Vitamin C Moisturizer, Matte Finish
Serum, Instant Impact for Men II-69
Fendrihan Introduces New Line of Proraso Shaving Line in
Online Store II-69
Birchbox Debuts Birchbox Man Men's Grooming Line II-69
Hairtrade Introduces Bluebeards Revenge, Macadamia Natural
Oil, milk_shake II-69
Braun and Gillette Develop Gillette Fusion ProGlide Styler II-69

7. RECENT INDUSTRY ACTIVITY II-70
Unilever Inks Agreement to Take Over REN Skincare II-70
Estée Lauder Takes Over GLAMGLOW II-70
Unilever Acquires Zest and Camay Brands from P&G II-70
Harry's Acquires Feintechnik factory II-70
Revlon Consumer Products Takes over The Colomer Group II-70
Marico Acquires Set Wet, Livon, Zatak Brands from Reckitt
Benckiser II-70
PEI Licensing Inks Licensing Agreement with Argento SC by Sicura II-70

8. FOCUS ON SELECT PLAYERS II-71
Avon Products, Inc. (US) II-71
Beiersdorf AG (Germany) II-71
Colgate-Palmolive Company (US) II-72
Coty, Inc. (US) II-72
Energizer Holdings, Inc. (US) II-72
The Estée Lauder Companies, Inc. (US) II-72
Johnson & Johnson (US) II-73
Koninklijke Philips N.V. (The Netherlands) II-73
L'Oréal Group (France) II-74
Mirato S.p.A. (Italy) II-74
Procter & Gamble Company (US) II-74
PZ Cussons Plc (UK) II-75
The Unilever Group (The Netherlands) II-75

9. GLOBAL MARKET PERSPECTIVE II-76
Table 36: World Recent Past, Current & Future Analysis for
Men's Grooming Products by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin
American Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2014 through 2020 (includes
corresponding Graph/Chart) II-76

Table 37: World Historic Review for Men's Grooming Products by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific,
Middle East & Africa, and Latin American Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2007 through 2013 (includes corresponding Graph/Chart) II-77

Table 38: World 14-Year Perspective for Men's Grooming
Products by Geographic Region - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific, Middle East &
Africa, and Latin American Markets for Years 2007, 2015 &
2020 (includes corresponding Graph/Chart) II-78

Table 39: World Recent Past, Current & Future Analysis for
Men's Toiletries by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific, Middle East & Africa, and Latin American
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2014 through 2020 (includes
corresponding Graph/Chart) II-79

Table 40: World Historic Review for Men's Toiletries by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific,
Middle East & Africa, and Latin American Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2007 through 2013 (includes corresponding Graph/Chart) II-80

Table 41: World 14-Year Perspective for Men's Toiletries by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa,
and Latin American Markets for Years 2007, 2015 & 2020
(includes corresponding Graph/Chart) II-81

Table 42: World Recent Past, Current & Future Analysis for
Men's Toiletries by Product Segment - Bath & Shower Products,
Hair Care Products, Skin Care Products, and Deodorants Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2014 through 2020 (includes corresponding
Graph/Chart) II-82

Table 43: World Historic Review for Men's Toiletries by
Product Segment - Bath & Shower Products, Hair Care Products,
Skin Care Products, and Deodorants Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2007 through 2013 (includes corresponding Graph/Chart) II-83

Table 44: World 14-Year Perspective for Men's Toiletries by
Product Segment - Percentage Breakdown of Dollar Sales for
Bath & Shower Products, Hair Care Products, Skin Care
Products, and Deodorants Markets for Years 2007, 2015 & 2020
(includes corresponding Graph/Chart) II-84

Table 45: World Recent Past, Current & Future Analysis for
Men's Bath & Shower Products by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and
Latin American Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2014 through 2020
(includes corresponding Graph/Chart) II-85

Table 46: World Historic Review for Bath & Shower Products by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific,
Middle East & Africa, and Latin American Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2007 through 2013 (includes corresponding Graph/Chart) II-86

Table 47: World 14-Year Perspective for Bath & Shower Products
by Geographic Region - Percentage Breakdown of Dollar Sales
for US, Canada, Japan, Europe, Asia-Pacific, Middle East &
Africa, and Latin American Markets for Years 2007, 2015 & 2020
(includes corresponding Graph/Chart) II-87

Table 48: World Recent Past, Current & Future Analysis for
Hair Care Products by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific, Middle East & Africa, and Latin American
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2014 through 2020 (includes
corresponding Graph/Chart) II-88

Table 49: World Historic Review for Men's Hair Care Products
by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific, Middle East & Africa, and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2007 through 2013 (includes corresponding
Graph/Chart) II-89

Table 50: World 14-Year Perspective for Men's Hair Care
Products by Geographic Region - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific, Middle East &
Africa, and Latin American Markets for Years 2007, 2015 &
2020 (includes corresponding Graph/Chart) II-90

Table 51: World Recent Past, Current & Future Analysis for
Men's Skin Care Products by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin
American Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2014 through 2020 (includes
corresponding Graph/Chart) II-91

Table 52: World Historic Review for Men's Skin Care Products
by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific, Middle East & Africa, and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2007 through 2013 (includes corresponding
Graph/Chart) II-92

Table 53: World 14-Year Perspective for Men's Skin Care
Products by Geographic Region - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific, Middle East &
Africa, and Latin American Markets for Years 2007, 2015 &
2020 (includes corresponding Graph/Chart) II-93

Table 54: World Recent Past, Current & Future Analysis for
Men's Deodorants by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific, Middle East & Africa, and Latin American
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2014 through 2020 (includes
corresponding Graph/Chart) II-94

Table 55: World Historic Review for Men's Deodorants by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific,
Middle East & Africa, and Latin American Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2007 through 2013 (includes corresponding Graph/Chart) II-95

Table 56: World 14-Year Perspective for Men's Deodorants by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa,
and Latin American Markets for Years 2007, 2015 & 2020
(includes corresponding Graph/Chart) II-96

Table 57: World Recent Past, Current & Future Analysis for
Men's Shaving Products by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin
American Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2014 through 2020 (includes
corresponding Graph/Chart) II-97

Table 58: World Historic Review for Men's Shaving Products by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific,
Middle East & Africa, and Latin American Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2007 through 2013 (includes corresponding Graph/Chart) II-98

Table 59: World 14-Year Perspective for Men's Shaving Products
by Geographic Region - Percentage Breakdown of Dollar Sales
for US, Canada, Japan, Europe, Asia-Pacific, Middle East &
Africa, and Latin American Markets for Years 2007, 2015 & 2020
(includes corresponding Graph/Chart) II-99

Table 60: World Recent Past, Current & Future Analysis for
Men's Shaving Products by Product Segment - Pre-Shave
Products, Post-Shave Products, and Razors/Blades Products
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2014 through 2020 (includes
corresponding Graph/Chart) II-100

Table 61: World Historic Review for Men's Shaving Products by
Product Segment - Pre-Shave Products, Post-Shave Products, and
Razors/Blades Products Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2007 through
2013 (includes corresponding Graph/Chart) II-101

Table 62: World 14-Year Perspective for Men's Shaving Products
by Product Segment - Percentage Breakdown of Dollar Sales for
Pre-Shave Products, Post-Shave Products, and Razors/Blades
Products Markets for Years 2007, 2015 & 2020 (includes
corresponding Graph/Chart) II-102

Table 63: World Recent Past, Current & Future Analysis for
Men's Pre-Shave Products by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin
American Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2014 through 2020 (includes
corresponding Graph/Chart) II-103

Table 64: World Historic Review for Pre-Shave Products by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific,
Middle East & Africa, and Latin American Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2007 through 2013 (includes corresponding Graph/Chart) II-104

Table 65: World 14-Year Perspective for Pre-Shave Products by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa,
and Latin American Markets for Years 2007, 2015 & 2020
(includes corresponding Graph/Chart) II-105

Table 66: World Recent Past, Current & Future Analysis for
Men's Post-Shave Products by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin
American Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2014 through 2020 (includes
corresponding Graph/Chart) II-106

Table 67: World Historic Review for Men's Post-Shave Products
by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific, Middle East & Africa, and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2007 through 2013 (includes corresponding
Graph/Chart) II-107

Table 68: World 14-Year Perspective for Men's Post-Shave
Products by Geographic Region - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific, Middle East &
Africa, and Latin American Markets for Years 2007, 2015 &
2020 (includes corresponding Graph/Chart) II-108

Table 69: World Recent Past, Current & Future Analysis for
Men's Razors/Blades Products by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and
Latin American Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2014 through 2020
(includes corresponding Graph/Chart) II-109

Table 70: World Historic Review for Men's Razors/Blades
Products by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific, Middle East & Africa, and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2007 through 2013 (includes corresponding
Graph/Chart) II-110

Table 71: World 14-Year Perspective for Men's Razors/Blades
Products by Geographic Region - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific, Middle East
& Africa, and Latin American Markets for Years 2007, 2015 &
2020 (includes corresponding Graph/Chart) II-111


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
US Male Grooming Market Benefits from Improving Consumer
Confidence III-1
Table 72: Consumer Confidence in the United States
(2011-Q32014): Breakdown of Indexed Points (includes
corresponding Graph/Chart) III-1
Millennials, Baby Boomers to Drive Market Growth III-2
Table 73: Percentage of US Males in Millennial, Generation
X and Baby Boomer Age Groups Accepting Usage of Select
Cosmetic Products (2014) (includes corresponding
Graph/Chart) III-3
Male Toiletries Market in the US III-3
An Underexplored and Challenging Market with Huge Potential III-3
Men's Skin Care Range Gaining Prominence III-5
Table 74: US Market for Skin Care Products (2015):
Percentage Breakdown of Retail Value Sales by Category
(includes corresponding Graph/Chart) III-5
Hair Coloring Products - Just for Men Leads the Pack III-6
Table 75: US Men's Hair Coloring Products Market by
Leading Brands (2014): Percentage Breakdown of Value Sales
for Just for Men and Others (includes corresponding
Graph/Chart) III-6
Deodorant Manufacturers Targeting Young Male Consumers III-6
Table 76: US Deodorants Market by Gender (2014):
Percentage Breakdown of Value Sales for Women's, Men's,
and Unisex Deodorants (includes corresponding Graph/Chart) III-6
Health-Conscious Consumers Drive Demand for Deodorants with
Natural Ingredients III-7
Increasing Focus on Women in Marketing Campaigns III-7
Distribution Channel Analysis III-8
Table 77: US Deodorants Market by Distribution Channel
(2014): Percentage Breakdown of Value Sales for
Convenience Stores, Department Stores, Drug Stores &
Pharmacies, Health & Beauty Stores,
Supermarkets/Hypermarkets, and Others (includes
corresponding Graph/Chart) III-8
Shaving Products Market III-8
Competition Intensifies in Shaving Products Market III-9
Table 78: US Shaving Products Market by Leading Players
(2014): Percentage Breakdown of Sales Revenue for Bic,
Energizer/Schick, P&G/Gillette, and Others (includes
corresponding Graph/Chart) III-9

Table 79: US Men's Shaving Cartridge Market by Leading
Brands (2014): Percentage Breakdown of Value Sales for
Gillette Fusion, Gillette Fusion ProGlide, Gillette Fusion
ProGlide Power, Gillette Mach3, Gillette Mach3 Turbo, and
Others (includes corresponding Graph/Chart) III-10
Lower Cost Offerings Fuel Rise of Disruptive Channels III-10
Table 80: Men's Shavers Market in the US (2014):
Percentage Breakdown of Sales by Distribution Channel for
Discount Stores; Drugstores; Food Stores; Mass Merchants;
and Club, Convenience, Military & Others (includes
corresponding Graph/Chart) III-11
Onslaught of Cheaper Imports Affecting Domestic Electric
Shaver Manufacturers III-11
Competition III-12
Table 81: Leading Players in the US Men's Electric Shavers
Market (2014): Percentage Breakdown of Volume Sales for
Braun, Panasonic, Philips/Norelco, Remington, and Others
(includes corresponding Graph/Chart) III-12
EXIM Statistics III-12
Electric Shavers & Hair Clippers III-12
Table 82: US Exports of Electric Shavers & Hair Clippers
(2013): Percentage Breakdown of Value Exports by
Destination Country (includes corresponding Graph/Chart) III-12

Table 83: US Imports of Electric Shavers & Hair Clippers
(2013): Percentage Breakdown of Value Imports by Country
of Origin (includes corresponding Graph/Chart) III-13
Electric Shavers III-13
Table 84: US Exports of Electric Shavers (2013):
Percentage Breakdown of Value Exports by Destination
Country (includes corresponding Graph/Chart) III-13

Table 85: US Imports of Electric Shavers (2013):
Percentage Breakdown of Value Imports by Country of Origin
(includes corresponding Graph/Chart) III-13
Razors & Blades III-14
Table 86: US Exports of Razors & Blades (2013): Percentage
Breakdown of Value Exports by Destination Country
(includes corresponding Graph/Chart) III-14

Table 87: US Imports of Razors & Blades (2013): Percentage
Breakdown of Value Imports by Country of Origin (includes
corresponding Graph/Chart) III-14
Pre-Shave, Shaving, and Aftershave Formulations III-15
Table 88: US Exports of Pre-Shave, Shaving, and Aftershave
Formulations (2013): Percentage Breakdown of Value Exports
by Destination Country (includes corresponding
Graph/Chart) III-15
Men's Grooming Products in North America - A Brief Overview III-15
Increasing Sale of Men's Grooming Products in Drug Stores III-15
Table 89: North American Retail Market for Men's Grooming
Products by Distribution Channel (2014): Percentage
Breakdown of Value Sales for Beauty Product Specialist
Stores, Drug Stores & Chemists, Online Retail,
Supermarkets & Hypermarkets, and Others (includes
corresponding Graph/Chart) III-15
Competitive Landscape III-16
Table 90: North American Market for Shaving Products by
Leading Players (2014): Percentage Breakdown of Value
Sales for Bic, Energizer, P&G, Private Label, and Others
(includes corresponding Graph/Chart) III-16

Table 91: North American Market for Razors and Blades by
Leading Players (2014): Percentage Breakdown of Value
Sales for Bic, Energizer, P&G, Private Label, and Others
(includes corresponding Graph/Chart) III-16

Table 92: North American Market for Pre-shaving Products
by Leading Players (2014): Percentage Breakdown of Value
Sales for Beiersdorf, Energizer, P&G, Private Label, and
Others (includes corresponding Graph/Chart) III-16

Table 93: North American Market for Post-Shave Products by
Leading Players (2014): Percentage Breakdown of Value
Sales for Beiersdorf, Energizer, P&G, Private Label, and
Others (includes corresponding Graph/Chart) III-17
Product Introductions III-17
Strategic Corporate Developments III-19
Select Key Players III-20
B.Market Analytics III-23
Table 94: US Recent Past, Current & Future Analysis for
Men's Grooming Products by Product Group/Segment -
Toiletries (Bath and Shower Products, Hair Care Products,
Skin Care Products, and Deodorants), and Shaving Products
(Pre-Shave Products, Post-Shave Products, and Razors/Blades)
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-23

Table 95: US Historic Review for Men's Grooming Products by
Product Group/Segment - Toiletries (Bath and Shower
Products, Hair Care Products, Skin Care Products, and
Deodorants), and Shaving Products (Pre-Shave Products,
Post-Shave Products, and Razors/Blades) Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2007 through 2013 (includes corresponding
Graph/Chart) III-24

Table 96: US 14-Year Perspective for Men's Grooming Products
by Product Group/Segment - Percentage Breakdown of Dollar
Sales for Toiletries (Bath and Shower Products, Hair Care
Products, Skin Care Products, and Deodorants), and Shaving
Products (Pre-Shave Products, Post-Shave Products, and
Razors/Blades) Markets for Years 2007, 2015 & 2020 (includes
corresponding Graph/Chart) III-25

2. CANADA III-26
A.Market Analysis III-26
Current & Future Analysis III-26
Manufacturers Customize Strategies to Target Distinct Male
Consumer Groups III-26
Baby Boomers and Youth Drive Market III-27
Skin Care Demonstrates Higher Growth III-27
Competitive Scenario III-28
Table 97: Leading Players in the Canadian Men's Grooming
Products (2014): Percentage Breakdown by Value Sales for
Colgate-Palmolive Canada, Energizer Holdings, Procter &
Gamble, The Dial Corp., Unilever Canada, and Others
(includes corresponding Graph/Chart) III-28
EXIM Statistics III-28
Razors & Blades III-28
Table 98: Canadian Exports of Razors & Blades (2013):
Percentage Breakdown of Value Exports by Destination
Country (includes corresponding Graph/Chart) III-28

Table 99: Canadian Imports of Razors & Blades (2013):
Percentage Breakdown of Value Imports by Country of Origin
(includes corresponding Graph/Chart) III-29
Pre-Shave, Shaving, and Aftershave Formulations III-29
Table 100: Canadian Exports of Pre-Shave, Shaving, and
Aftershave Formulations (2013): Percentage Breakdown of
Value Exports by Destination Country (includes
corresponding Graph/Chart) III-29

Table 101: Canadian Imports of Pre-Shave, Shaving, and
Aftershave Formulations (2013): Percentage Breakdown of
Value Imports by Country of Origin (includes corresponding
Graph/Chart) III-29
Electric Shavers III-30
Table 102: Canadian Imports of Electric Shavers (2013):
Percentage Breakdown of Value Imports by Country of Origin
(includes corresponding Graph/Chart) III-30

Table 103: Canadian Exports of Electric Shavers (2013):
Percentage Breakdown of Value Exports by Destination
Country (includes corresponding Graph/Chart) III-30
Product Introductions III-31
B.Market Analytics III-32
Table 104: Canadian Recent Past, Current & Future Analysis
for Men's Grooming Products by Product Group/Segment -
Toiletries (Bath and Shower Products, Hair Care Products,
Skin Care Products, and Deodorants), and Shaving Products
(Pre-Shave Products, Post-Shave Products, and Razors/Blades)
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-32

Table 105: Canadian Historic Review for Men's Grooming
Products by Product Group/Segment - Toiletries (Bath and
Shower Products, Hair Care Products, Skin Care Products, and
Deodorants), and Shaving Products (Pre-Shave Products,
Post-Shave Products, and Razors/Blades) Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2007 through 2013 (includes corresponding
Graph/Chart) III-33

Table 106: Canadian 14-Year Perspective for Men's Grooming
Products by Product Group/ Segment - Percentage Breakdown of
Dollar Sales for Toiletries (Bath and Shower Products, Hair
Care Products, Skin Care Products, and Deodorants), and
Shaving Products (Pre-Shave Products, Post-Shave Products,
and Razors/ Blades) Markets for Years 2007, 2015 & 2020
(includes corresponding Graph/Chart) III-34

3. JAPAN III-35
A.Market Analysis III-35
Current & Future Analysis III-35
Shaving Products - Competition III-35
Table 107: Japanese Market for Shaving Products by Leading
Players (2014): Percentage Breakdown of Value Sales for
Energizer, P&G, and Others (includes corresponding
Graph/Chart) III-35

Table 108: Japanese Market for Electric Shavers by Leading
Players (2013): Percentage Breakdown of Sales for Gillette,
Hitachi, Panasonic, and Others (includes corresponding
Graph/Chart) III-36
Product Introduction III-36
B.Market Analytics III-37
Table 109: Japanese Recent Past, Current & Future Analysis
for Men's Grooming Products by Product Group/Segment -
Toiletries (Bath and Shower Products, Hair Care Products,
Skin Care Products, and Deodorants), and Shaving Products
(Pre-Shave Products, Post-Shave Products, and Razors/Blades)
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2014 through 2020 (includes
corresponding Graph/Chart) III-37

Table 110: Japanese Historic Review for Men's Grooming
Products by Product Group/Segment - Toiletries (Bath and
Shower Products, Hair Care Products, Skin Care Products, and
Deodorants), and Shaving Products (Pre-Shave Products,
Post-Shave Products, and Razors/Blades) Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2007 through 2013 (includes corresponding
Graph/Chart) III-38

Table 111: Japanese 14-Year Perspective for Men's Grooming
Products by Product Group/ Segment - Percentage Breakdown of
Dollar Sales for Toiletries (Bath and Shower Products, Hair
Care Products, Skin Care Products, and Deodorants), and
Shaving Products (Pre-Shave Products, Post-Shave Products,
and Razors/Blades) Markets for Years 2007, 2015 & 2020
(includes corresponding Graph/Chart) III-39

4. EUROPE III-40
A.Market Analysis III-40
Current & Future Analysis III-40
Table 112: Consumer Confidence in Select EU Countries 2013 &
Q3 2014: Breakdown of Indexed Points (includes
corresponding Graph/Chart) III-40

Table 113: Western Europe Market for Select Men's
Toiletries Products by Price Category (2014): Percentage
Breakdown of Value Sales for Premium and Mass-Market
Products (includes corresponding Graph/Chart) III-41
Distribution Channel Analysis III-41
Table 114: Western Europe Retail Market for Men's Grooming
Products by Distribution Channel (2014): Percentage
Breakdown of Value Sales for Beauty Product Specialist
Stores, Drug Stores & Chemists, Online Retail, Supermarkets &
Hypermarkets, and Others (includes corresponding
Graph/Chart) III-41

Table 115: Eastern Europe Retail Market for Men's Grooming
Products by Distribution Channel (2014): Percentage
Breakdown of Value Sales for Beauty Product Specialist
Stores, Department Stores, Direct Selling, Drug Stores &
Chemists, and Others (includes corresponding Graph/Chart) III-42
Western Europe - Competition Statistics for Men's Shaving
Market III-42
Table 116: Western Europe Market for Pre-Shaving Products
by Leading Players (2014): Percentage Breakdown of Value
Sales for Beiersdorf, Energizer, P&G, Private Label, and
Others (includes corresponding Graph/Chart) III-42

Table 117: Western Europe Market for Post-Shave Products by
Leading Players (2014): Percentage Breakdown of Value Sales
for Beiersdorf, P&G, Private Label, and Others (includes
corresponding Graph/Chart) III-42

Table 118: Western Europe Market for Razors and Blades by
Leading Players (2014): Percentage Breakdown of Value Sales
for Bic, Energizer, P&G, Private Label, and Others
(includes corresponding Graph/Chart) III-43
EXIM Trade Data for Pre-Shave, Shaving, and Aftershave
Formulations III-43
Table 119: European Exports of Pre-Shave, Shaving, and
Aftershave Formulations (2013): Percentage Breakdown of
Value Exports by Destination Country (includes
corresponding Graph/Chart) III-43

Table 120: European Exports of Pre-Shave, Shaving, and
Aftershave Formulations (2013): Percentage Breakdown of
Volume Exports by Destination Country (includes
corresponding Graph/Chart)
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