Global Mobile Augmented Reality Market 2015-2019 - Increased Adoption by Advertising Sector

Jul 07, 2015, 07:24 ET from Research and Markets

DUBLIN, June 30, 2015 /PRNewswire/ --

Research and Markets( has announced the addition of the "Global Mobile Augmented Reality Market 2015-2019" report to their offering.

The Global Mobile AR market to grow at a CAGR of 96.52% over the period 2014-2019.

This report covers the present scenario and the growth prospects of the Global Mobile AR market for the period 2015-2019. It presents the vendor landscape and a corresponding detailed analysis of vendors in the market. The report covers the overall ecosystem of the Mobile AR market including AR Engine, AR software applications, and AR hardware. In addition, the report discusses the major drivers that influence the growth of the Global Mobile AR market. It also outlines the challenges faced by the vendors and the market at large, as well as the key trends emerging in the market.

Several AR vendors have used crowdfunding to raise funds for their projects. This has benefited the market in several ways. First, it increases awareness among potential customers. Second, it encourages new vendors to enter the market, which will increase competition and reduce device prices. Third, it allows vendors to anticipate the demand for their products, directly communicate with potential buyers, and involve them in the product development stage.

According to the report, several advertisers are experimenting with AR to allow consumers better interact with their brands. AR advertisements are immersive and capable of providing the hype that every advertiser expects. AR responds to a customer's needs and can display content that matches his or her interests.

Further, the report states that the poor content and lack of ability to add new content can hinder the growth of this market.

Key Vendors

  • Augmented Pixels
  • Aurasma
  • Blippar
  • Catchoom
  • Daqri
  • Google
  • Here (Nokia)
  • Infinity AR
  • Inglobe Technologies
  • Metaio
  • Seabery
  • Snaploader
  • Total Immersion
  • Vuforia
  • Wikitude
  • Zappar

Key Topics Covered:

01. List of Abbreviations

02. Executive Summary

03. Scope

04. Introduction

05. Technology Life Cycle

06. AR Hardware: Introduction

07. Mobile AR

08. Drivers

09. Challenges

10. Trends

11. Competitive Scenario

12. Will AR Change Our Lives?

13. Key Vendor Analysis

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Media Contact: Laura Wood , +353-1-481-1716,

SOURCE Research and Markets