LONDON, Nov. 3, 2011 /PRNewswire/ -- Hotwire, the global integrated PR and communications agency, today announced its US launch and the appointment of Isabel Fox as CEO, Hotwire, US, and Kelley Joyce as MD, Hotwire, US. Fox, formerly the Founder and CEO of IF Communications, launches Hotwire with offices in New York and San Francisco, together with a transatlantic team and portfolio of clients from IF Communications spanning the technology, innovation and design, mobile and venture communities. These clients include Silicon Valley Bank, Intel Capital, InMobi, Octopus, Wellington Partners, Fjord, NCIIA, Expertmaker and Marmalade. Separate to the US launch, Cordelia Meacher, formerly head of IF Communications in the UK, joins Hotwire's UK senior management team as a director.
An unrelenting focus on global campaign consistency, industry domain expertise, accountability, and cutting edge digital PR capabilities, have seen Hotwire establish an award winning reputation for client service and as an employer across Europe and Australia. Fox will harness Hotwire's reputation to bring a different style and approach to the US PR market, supported by her considerable track record in building reputations for clients in the technology, mobile and venture communities. Fox reports to Hotwire's group CEO Brendon Craigie. Kelley Joyce joins Hotwire alongside Fox having supported her at IF Communications. Joyce previously held the role of vice president, global corporate practice at Waggener Edstrom Worldwide in New York.
Kristin Syltevik, founder and group chairman, Hotwire, said: "Expanding to the US has always been part of Hotwire's long term vision and it's thrilling to make this exciting development happen. Together with recent developments such as our new 40-person team in Australia and the launch of our affiliate network, the launch of our US operation pushes us from a regional European agency to a global player providing our clients with a worldwide footprint. In Isabel, I believe we have found the perfect leader for our US business."
Commenting on the news, Brendon Craigie, group CEO, Hotwire, added: "Today marks a huge stride forward in our capacity to provide a truly global service to our clients. Clients have been asking repeatedly, 'when are you going to launch a US presence?', so it gives me great pleasure to announce we are open for business. Isabel is an incredibly dynamic, passionate and connected entrepreneur and communicator, and I'm delighted that Kelley and her are joining our senior management team to lead Hotwire in the US."
Isabel Fox, CEO, Hotwire, US, commented: "In just over ten years Hotwire has established a reputation internationally that extends beyond its core presence in Europe. Hotwire has developed a culture and approach that is loved by clients and employees alike. The opportunity to work with the Hotwire management team and the company's existing client base to grow Hotwire's business in North America was irresistible."
Hotwire is a global PR and communications agency dedicated to helping forward-looking organisations to manage reputations in a rapidly evolving influencer landscape. We are structured around specialist industry practice areas that deliver integrated campaigns across consumer, digital, corporate, government relations and business to business communications. In addition to Hotwire, our group includes sister agencies 33 Digital, Skywrite, and CPR. Together we work with brands on national and global campaigns through our wholly owned offices in the UK, US, France, Germany, Spain, Italy, Australia, and those of our global affiliate network. www.hotwirepr.com
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