DUBLIN, Sept 27, 2018 /PRNewswire/ --
The "Global Programmatic Advertising Market Size, Market Share, Application Analysis, Regional Outlook, Growth Trends, Key Players, Competitive Strategies and Forecasts, 2018 To 2026" report has been added to ResearchAndMarkets.com's offering.
The global programmatic advertising market is set to expand with promising CAGR throughout the forecast period to cross US$ 90 Bn by 2026.
The overall programmatic advertising market is set to continue promising growth through the forecasted period, majorly due to significantly growing automation in online advertisement sector. More than half of European display advertisements are now traded programmatically. Programmatic advertising gives an organization easier access to advertising based on target audience data as well as reduces labor cost in overall trading process. In wake of functional benefits offered by programmatic algorithm to bring down customer acquisition costs, advertising agencies have concentrated their efforts on this automated advertising technology.
The overall programmatic advertising market is segmented based on operating device type, advertising media type and trading platform. By operating device type, programmatic mobile advertising is leading the market and accounting for more than 3/4th of the total market value. Growth of the segment is credited to constant revolution in mobile advertising technology. Based on geography, the programmatic advertising market dominated by North America estimated for more than 50% of the overall market value generated worldwide. Asia Pacific expected to account for the highest growth in the following years. The anticipated growth will be majorly spurred by heavy investment in programmatic mobile advertising by number of big players in the region. For instance, in 2017, approximately 75% programmatic advertising investment credited by internet giants such as Baidu, Inc., Alibaba Group Holdings Ltd. and Tencent Holdings Ltd. dedicated to programmatic mobile advertising.
Public and private marketplaces are focusing on their efficiency to collect consumer data, serve up unique value addition such as content personalization and provide affordable placement. However, General Data Protection Regulation (GDPR) act influencing all organizations to protect the digital security of consumers while operating targeted audience data. Furthermore, market growth for programmatic advertising propelled by demand for customized content according to life events of consumers.
Key Topics Covered:
Chapter 1 Preface
Chapter 2 Executive Summary
2.1 Market Snapshot: Global Programmatic Advertising Market
2.2 Global Programmatic Advertising Market, By Operating Device Type
2.3 Global Programmatic Advertising Market, By Advertising Media
2.4 Global Programmatic Advertising Market, By Trading Platform
2.5 Global Programmatic Advertising Market, By Geography
Chapter 3 Market Dynamics
3.1.1 Global Programmatic Advertising Market Value and Growth, 2016 - 2026, (US$ Bn) (Y-o-Y %)
3.2 Market Drivers
3.3 Market Growth Inhibitors
3.3.1 Impact Analysis of Drivers and Restraints
3.4 Key Market Trends and Future Outlook
3.5 See-Saw Analysis
3.6 Attractive Investment Proposition
3.7 Competitive Analysis
3.7.1 Market Positioning of Key Vendors
3.7.2 Key Strategies Adopted by the Leading Players
Chapter 4 Global Programmatic Advertising Market Analysis (US$ Bn), by Operating Device Type, 2016 - 2026
Chapter 5 Global Programmatic Advertising Market Analysis (US$ Bn), by Advertising Media, 2016 - 2026
5.2 Digital Display
5.3 Mobile Display
Chapter 6 Global Programmatic Advertising Market Analysis (US$ Bn), by Trading Platform, 2016 - 2026
6.2 Real Time Bidding (RTB)
6.3 Private Marketplace Guaranteed
6.4 Automated Guaranteed
6.5 Unreserved Fixed-rate
Chapter 7 North America Programmatic Advertising Market Analysis, 2016 - 2026
Chapter 8 Europe Programmatic Advertising Market Analysis, 2016 - 2026
Chapter 9 Asia Pacific Programmatic Advertising Market Analysis, 2016 - 2026
Chapter 10 Rest of the World (RoW) Programmatic Advertising Market Analysis, 2016 - 2026
Chapter 11 Company Profiles
11.1 AOL Advertising, Inc.
11.2 AppNexus, Inc.
11.3 AdRoll, Inc.
11.4 Adobe Systems Inc.
11.5 Adingo, Inc.
11.6 Beeswax, Inc.
11.7 Connexity, Inc.
11.8 DataXu, Inc.
11.9 DoubleClick Inc.
11.10 Flurry, Inc.
11.11 MediaMath, Inc.
11.12 Rubicon Project, Inc.
11.13 Rocket Fuel Inc.
11.14 RadiumOne, Inc.
11.15 The Trade Desk, Inc.
11.16 Turn, Inc.
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