DUBLIN, Apr. 14, 2014 /PRNewswire/ --

Research and Markets

(

http://www.researchandmarkets.com/research/ctjsbh/global_public

) has announced the addition of the

"Global Public Relations Tools Market Report"

report to their offering.

(Logo: http://photos.prnewswire.com/prnh/20130307/600769)

The analysts forecast the Global Public Relations Tools market to grow at a CAGR of 5.10 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increased focus on digital media marketing. The Global Public Relations Tools market has also been witnessing the emergence of SaaS-based public relations solutions. However, the lack of effective communication strategies could pose a challenge to the growth of this market.

The report, the Global Public Relations Tools Market Report, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market in the Americas and the EMEA and APAC regions; it also covers the Global Public Relations Tools market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

The emergence of SaaS-based PR solutions has enabled organizations to increase their efficiency and reduce the cost of deploying valuable IT infrastructures. However, organizations are still analyzing the feasibility and relevance of cloud computing solutions in their IT operations. The SaaS-based model for PR offers a pay-per-use model, along with a one-time setup fee for the software, maintenance, upgradation, and lifetime support.

Hence, the Global PR Tools market is witnessing a trend where many vendors in the market have begun to offer their solutions through the SaaS-based model to expand their services and enter new markets. In addition, PR tools are becoming increasingly popular, as they enable businesses to securely store, access, and maintain digital records, images, text, and data. This is leading to an increase in the adoption of SaaS-based solutions during the forecast period.

According to the report, one of the major drivers in the market is the increased focus on digital media marketing and communication. In recent years, organizations have been increasingly focusing on the digital media due to the increasing adoption of mobile devices, the growing number of broadband connections, and the increasing time spent by users on the internet. Hence, companies are adopting PR tools to plan marketing and PR campaigns, connect with the right target audience, monitor media coverage, and analyze marketing and promotional results.

Further, the report states that the lack of a proper communications strategy constitutes one of the major challenges in this market. Enterprises are not targeting customers with a proper communications strategy. This leads to an absence of strategic coordination between business and marketing goals and further reduces the adoption of PR tools.

Key Topics Covered:

1. Executive Summary

2. Scope of the Report

3. Market Research Methodology

4. List of Abbreviations

5. Introduction

6. Market Landscape

7. Geographical Segmentation

8. Key Leading Countries

9. Buying Criteria

10. Market Growth Drivers

11. Drivers and their Impact

12. Market Challenges

13. Impact of Drivers and Challenges

14. Market Trends

15. Trends and their Impact

16. Vendor Landscape

17. Key Vendor Analysis

18. Other Reports in this Series

Companies Mentioned:

• Business Wire Inc.
• Cision Inc.
• Meltwater Inc.
• NASDAQ OMX Inc.
• UBM-PR Newswire
• Gorkana Group
• Marketwire Inc.
• Sentia Media Ltd.
• Vocus Inc.

For more information visit http://www.researchandmarkets.com/research/ctjsbh/global_public

Media Contact: Laura Wood , +353-1-481-1716, [email protected]

 

SOURCE Research and Markets