DUBLIN, May 26, 2015 /PRNewswire/ --
Research and Markets (http://www.researchandmarkets.com/research/6q5kdk/global_sqm_and) has announced the addition of the "Global SQM and CEM Market 2015-2019" report to their offering.
The analysts forecast the Global SQM and CEM market to grow at a CAGR of 14.25 percent over the period 2014-2019.
SQM is a tool used for comparing expectations with the performance of the product and service. Improved service quality increases the ranking of an organization and helps sustain in the competitive market. CEM is a management tool used to get insights about the customers, which helps organizations take right decisions with respect to their business. It tries to understand multiple aspects of the customer through touch points. Effective utilization of CEM helps enterprises in improving customer satisfaction and increasing brand loyalty. Companies need to manage customer experience effectively and ensure that they attain the maximum level of customer satisfaction to sustain the competition in this challenging business environment.
The growing demand for cross-channel analytics is a major trend in the market, which provides insights on why a specific path and the channels through which the path was completed were chosen by a customer.
According to the report, the growth in demand for mobile analytics is a key driver in the market. Consumers in the current business environment seek information "on-the-go" on their smartphones and tablets. With the rapid increase in the use of smartphones, vendors are developing mobile analytic tools.
Further, the report states that the difficulty in handling social media is one of the major challenges in the market. It is difficult to find relevant data in the large chunk of information gathered from social media forums. Moreover, the data on social media are both structured and unstructured.
It includes revenue generated from the sales of the following CEM tools:
- Text analytics
- Web analytics
- Speech analytics
- Adobe Systems
Other Prominent Vendors
- Attensity Group
- CA Technologies
- Egain Communications
- Riverstar Software
For more information visit http://www.researchandmarkets.com/research/6q5kdk/global_sqm_and
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SOURCE Research and Markets