Go-Rachels.com Reports Strong Market Response to New Potato Chip Line

Apr 24, 2001, 01:00 ET from Go-Rachels.com

    MINNEAPOLIS, April 24 /PRNewswire Interactive News Release/ --
     Go-Rachels.com (OTC Bulletin Board:   RACH) (Rachel's) announced today that
 in the first 45 days of a very limited launch of the Death Rain line of potato
 chips, it has received orders worth more than $100,000, with more than a 90%
 re-order rate.  The company is expanding its sales force to accelerate the
 rollout of the line.
     Rachel's has a five-year exclusive agreement, signed in October 2000, with
 Gardner Resources Inc. to market Gardner's Death Rain potato chip line
 throughout North America.  The company launched the new Death Rain line on
 March 2, 2001 at the thirteenth annual Fiery Food Show in Albuquerque, N.M.
 Under the new North American distribution agreement, the company and Gardner
 created a line of four flavors of chips, available in two package sizes.  The
 flavors are Habanero, Cajun, Barbeque and Margarita.  The colorful packaging
 features Gardner's trademark laughing skull, and a heat index so consumers can
 pick the flavor that suits their spice level.
     "The reception given the new Death Rain line at the Albuquerque show and
 at major shows in Chicago and Philadelphia was overwhelming," commented
 Rachel's President and Chief Executive Officer Lawrence Castriotta.  "Based on
 this positive market response, we believe the Death Rain Chips will
 significantly enhance Rachel's revenues and margins."
     Castriotta added that distribution of the Death Rain line will focus on
 such key markets as New Orleans, Santa Fe, the New York metropolitan tri-state
 area, as well as Rachel's traditional Mid-west territory.  He said the company
 will also seek broader exposure through utilization of Gardner Resources'
 top-ranked Web site, http://www.deathsauce.com .  "Through the deathsauce.com
 site, which has been recently marketed on the Howard Stern Radio show,
 featured in the New York Daily News, and written about in hundreds of
 newspapers around the world, Rachel's is positioning itself for national and
 international exposure," he said.
     Based in New Jersey, Gardner Resources is a privately held corporation
 founded in 1994 to provide high-quality food with great taste as well as
 entertainment value for the consumer.  The company specializes in the fiery
 food market and currently produces more than 25 products, including trade
 names such as Blair's Death Sauce, Blair's After Death, Blair's Death Rain, as
 well as salsa, cheese dip and other condiments.  Gardner Resources has strong
 distribution in the gourmet specialty arena as well as partners in Canada, the
 United Kingdom, and Japan.  The company has had a strong Internet presence
 since 1997, with its top ranked web site http://www.deathsauce.com .
     Go-Rachels.com is a manufacturer and distributor of gourmet snack foods.
 Through its Rachel's Gourmet Snacks subsidiary, the company manufactures
 Rachel's Gourmet Potato chips and Death Rain brand potato chips.  The
 company's wholly-owned Canadian subsidiary, Triple-C Inc., is a distributor of
 name brand confectionery products throughout Canada.  These brands include
 Willy Wonka (Nestle), PEZ, American Candy, Ragold, and others.  Triple-C also
 markets proprietary brands such as Gummy Guy, Sour Simon, Kidz Corner,
 Barclay, Windsor and Rachel's Gourmet Chocolates.  Additional information is
 available on the company's Web site at http://www.gorachels.com .
     Statements contained in this press release that are not historical facts
 are forward-looking statements as that term is defined in the Private
 Securities Litigation Reform Act of 1995.  These include statements concerning
 management's intentions, plans, hopes, beliefs, expectations, or projections
 for the future.  Such forward-looking statements are subject to risks and
 uncertainties that can cause actual results to differ materially from
 estimated results or from management's plans, projections and expectations.
 All forward-looking statements made in this news release are based on
 information presently available to management, and the company assumes no
 obligation to update any forward-looking statements.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X77601473
 
 

SOURCE Go-Rachels.com
    MINNEAPOLIS, April 24 /PRNewswire Interactive News Release/ --
     Go-Rachels.com (OTC Bulletin Board:   RACH) (Rachel's) announced today that
 in the first 45 days of a very limited launch of the Death Rain line of potato
 chips, it has received orders worth more than $100,000, with more than a 90%
 re-order rate.  The company is expanding its sales force to accelerate the
 rollout of the line.
     Rachel's has a five-year exclusive agreement, signed in October 2000, with
 Gardner Resources Inc. to market Gardner's Death Rain potato chip line
 throughout North America.  The company launched the new Death Rain line on
 March 2, 2001 at the thirteenth annual Fiery Food Show in Albuquerque, N.M.
 Under the new North American distribution agreement, the company and Gardner
 created a line of four flavors of chips, available in two package sizes.  The
 flavors are Habanero, Cajun, Barbeque and Margarita.  The colorful packaging
 features Gardner's trademark laughing skull, and a heat index so consumers can
 pick the flavor that suits their spice level.
     "The reception given the new Death Rain line at the Albuquerque show and
 at major shows in Chicago and Philadelphia was overwhelming," commented
 Rachel's President and Chief Executive Officer Lawrence Castriotta.  "Based on
 this positive market response, we believe the Death Rain Chips will
 significantly enhance Rachel's revenues and margins."
     Castriotta added that distribution of the Death Rain line will focus on
 such key markets as New Orleans, Santa Fe, the New York metropolitan tri-state
 area, as well as Rachel's traditional Mid-west territory.  He said the company
 will also seek broader exposure through utilization of Gardner Resources'
 top-ranked Web site, http://www.deathsauce.com .  "Through the deathsauce.com
 site, which has been recently marketed on the Howard Stern Radio show,
 featured in the New York Daily News, and written about in hundreds of
 newspapers around the world, Rachel's is positioning itself for national and
 international exposure," he said.
     Based in New Jersey, Gardner Resources is a privately held corporation
 founded in 1994 to provide high-quality food with great taste as well as
 entertainment value for the consumer.  The company specializes in the fiery
 food market and currently produces more than 25 products, including trade
 names such as Blair's Death Sauce, Blair's After Death, Blair's Death Rain, as
 well as salsa, cheese dip and other condiments.  Gardner Resources has strong
 distribution in the gourmet specialty arena as well as partners in Canada, the
 United Kingdom, and Japan.  The company has had a strong Internet presence
 since 1997, with its top ranked web site http://www.deathsauce.com .
     Go-Rachels.com is a manufacturer and distributor of gourmet snack foods.
 Through its Rachel's Gourmet Snacks subsidiary, the company manufactures
 Rachel's Gourmet Potato chips and Death Rain brand potato chips.  The
 company's wholly-owned Canadian subsidiary, Triple-C Inc., is a distributor of
 name brand confectionery products throughout Canada.  These brands include
 Willy Wonka (Nestle), PEZ, American Candy, Ragold, and others.  Triple-C also
 markets proprietary brands such as Gummy Guy, Sour Simon, Kidz Corner,
 Barclay, Windsor and Rachel's Gourmet Chocolates.  Additional information is
 available on the company's Web site at http://www.gorachels.com .
     Statements contained in this press release that are not historical facts
 are forward-looking statements as that term is defined in the Private
 Securities Litigation Reform Act of 1995.  These include statements concerning
 management's intentions, plans, hopes, beliefs, expectations, or projections
 for the future.  Such forward-looking statements are subject to risks and
 uncertainties that can cause actual results to differ materially from
 estimated results or from management's plans, projections and expectations.
 All forward-looking statements made in this news release are based on
 information presently available to management, and the company assumes no
 obligation to update any forward-looking statements.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X77601473
 
 SOURCE  Go-Rachels.com