Godiva Chocolatier Launches New Line of Specialty Coffee Transforming Home Brewing Into an Everyday Indulgence

Truffle-Inspired Specialty Coffees Now Available in Grocery Stores Nationwide

Nov 11, 2009, 09:00 ET from Godiva Coffee

NEW YORK, Nov. 11 /PRNewswire/ -- Godiva Chocolatier introduces a new line of specialty coffee designed to turn the everyday ritual of drinking coffee into a rich, indulgent experience. Available in both flavored and regular varieties, Godiva Coffee combines high-quality medium roast beans with the world-famous flavors of Godiva's signature truffles to create a delicious coffee that can be brewed at home. Godiva Coffee is now available nationally in grocery stores and comes in seven tempting varieties.

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Godiva Coffee is made with only premium, 100 percent Arabica beans carefully selected for their smooth taste characteristics and then perfectly roasted to bring out the rich coffee taste. Godiva's world-renowned Chef Chocolatiers designed each flavor to ensure it remained true to its truffle inspiration while enhancing - but never masking - the high quality of the coffee. The result is a refined, aroma-filled taste experience worth savoring.

"Godiva Coffee strikes the perfect balance between rich, smooth coffee and tempting truffle-inspired flavorings," said Thierry Muret, Executive Chef Chocolatier, Godiva Chocolatier.

Godiva Coffee comes in seven varieties: three versions of a classic Breakfast Blend (whole bean, ground and decaffeinated) plus four truffle-inspired flavors: French Vanilla, Chocolate Truffle, Hazelnut Creme, and Caramel (all available ground).

"Godiva Coffee's captivating aroma and rich, smooth finish transforms the daily coffee ritual into a daily indulgence," said Chris Lansing, spokesperson for Godiva Coffee. "We can all benefit from taking a moment to slow down and reset. Now, you can brew great tasting Godiva Coffee at home at an affordable price and take time to enjoy the little things in life."

Godiva Coffee is now available in grocery stores across the country, including Safeway, Stop & Shop, Giant and many others, with new stores being added weekly. The coffee retails for approximately $8.99 per 12 oz. bag.

More information about Godiva Coffee, including store availability, can be found at www.godivacoffee.com.

About Godiva

Godiva Chocolatier is recognized around the world as the leader in fine chocolates. From its famous truffles and shell-molded chocolate pieces to its European-style biscuits, gourmet coffees, and hot cocoa, Godiva Chocolatier has been dedicated to excellence and innovation in the Belgian tradition for over 80 years.

SOURCE Godiva Coffee