Goizueta Business School and The Wharton School Launch Knowledge Websource for Business Executives

Knowledge@Emory Delivers Business Research, Analysis, and Commentary



Apr 25, 2001, 01:00 ET from The Goizueta Business School

    ATLANTA, April 25 /PRNewswire/ -- The Goizueta Business School of Emory
 University and The Wharton School of the University of Pennsylvania are
 collaborating to create a web-based publication called Knowledge@Emory.  The
 site http://www.knowledge.emory.edu launches April 26.  This free, online
 business publication is modeled after Knowledge@Wharton, the first websource
 of its kind that launched in 1999.
     Knowledge@Emory is a twice-monthly publication featuring in-depth articles
 on current events and the latest business trends with original research,
 analyses, and commentary from Goizueta Business School and Emory University
 faculty.  Knowledge@Emory also will highlight campus events including
 presentations by industry, academic and political leaders, as well as emerging
 news from conferences and symposia.  Users of Knowledge@Emory will have access
 to the expertise of Wharton faculty, through shared articles that will appear
 on both sites.
     "This is a knowledge economy, so business leaders and professionals need
 access to leading edge thinking and new ideas," said Maryam Alavi, director,
 Knowledge@Emory, and the John M. and Lucy Cook Chair of Information Strategy
 at Goizueta Business School.
     One of the goals of Goizueta Business School is to create and disseminate
 valuable new knowledge for global managers, according to Dean Thomas S.
 Robertson.  Building on the strengths already established by Knowledge
 @Wharton, the creation of Knowledge@Emory as a partnership with Wharton is a
 natural fit and the obvious next step.
     "The opportunity to partner with Wharton and showcase our faculty's
 research and new thinking made this a good business decision for Goizueta,"
 said Dean Robertson.
     By combining resources, the two schools provide a larger pool of
 intellectual assets to the users of Knowledge@Emory and Knowledge@Wharton.  As
 part of the collaborative agreement, Knowledge@Wharton will provide technical,
 editorial, and administrative support for the site.
     "The response we continue to receive for Knowledge@Wharton clearly
 indicates that business leaders want the knowledge behind the news.  Expanding
 our reach by partnering with Goizueta is an extension of that service and will
 benefit the users of both sites," says Robert Mittelstaedt, vice dean and
 director of Wharton Executive Education.
     Knowledge@Emory has 14 topic categories, including Finance and
 Investments, Leadership and Change, Managing Technology, and Innovation and
 Entrepreneurship.  The format allows readers to view articles in detail with
 hyperlinks to additional data sources or to view excerpts for a quick
 overview.
     There is no fee for subscribing to Knowledge@Emory.  Readers must register
 in order to access all of the resources on the site.
     Corporate sponsors will help fund the initiative.  Siemens, KPMG,
 Financial Times, and The Coca-Cola Company have signed on to sponsor
 Knowledge@Emory.  In addition to the current sponsors, Goizueta Business
 School is discussing sponsorship with a select number of additional companies.
 
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SOURCE The Goizueta Business School
    ATLANTA, April 25 /PRNewswire/ -- The Goizueta Business School of Emory
 University and The Wharton School of the University of Pennsylvania are
 collaborating to create a web-based publication called Knowledge@Emory.  The
 site http://www.knowledge.emory.edu launches April 26.  This free, online
 business publication is modeled after Knowledge@Wharton, the first websource
 of its kind that launched in 1999.
     Knowledge@Emory is a twice-monthly publication featuring in-depth articles
 on current events and the latest business trends with original research,
 analyses, and commentary from Goizueta Business School and Emory University
 faculty.  Knowledge@Emory also will highlight campus events including
 presentations by industry, academic and political leaders, as well as emerging
 news from conferences and symposia.  Users of Knowledge@Emory will have access
 to the expertise of Wharton faculty, through shared articles that will appear
 on both sites.
     "This is a knowledge economy, so business leaders and professionals need
 access to leading edge thinking and new ideas," said Maryam Alavi, director,
 Knowledge@Emory, and the John M. and Lucy Cook Chair of Information Strategy
 at Goizueta Business School.
     One of the goals of Goizueta Business School is to create and disseminate
 valuable new knowledge for global managers, according to Dean Thomas S.
 Robertson.  Building on the strengths already established by Knowledge
 @Wharton, the creation of Knowledge@Emory as a partnership with Wharton is a
 natural fit and the obvious next step.
     "The opportunity to partner with Wharton and showcase our faculty's
 research and new thinking made this a good business decision for Goizueta,"
 said Dean Robertson.
     By combining resources, the two schools provide a larger pool of
 intellectual assets to the users of Knowledge@Emory and Knowledge@Wharton.  As
 part of the collaborative agreement, Knowledge@Wharton will provide technical,
 editorial, and administrative support for the site.
     "The response we continue to receive for Knowledge@Wharton clearly
 indicates that business leaders want the knowledge behind the news.  Expanding
 our reach by partnering with Goizueta is an extension of that service and will
 benefit the users of both sites," says Robert Mittelstaedt, vice dean and
 director of Wharton Executive Education.
     Knowledge@Emory has 14 topic categories, including Finance and
 Investments, Leadership and Change, Managing Technology, and Innovation and
 Entrepreneurship.  The format allows readers to view articles in detail with
 hyperlinks to additional data sources or to view excerpts for a quick
 overview.
     There is no fee for subscribing to Knowledge@Emory.  Readers must register
 in order to access all of the resources on the site.
     Corporate sponsors will help fund the initiative.  Siemens, KPMG,
 Financial Times, and The Coca-Cola Company have signed on to sponsor
 Knowledge@Emory.  In addition to the current sponsors, Goizueta Business
 School is discussing sponsorship with a select number of additional companies.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X05713384
 
 SOURCE  The Goizueta Business School