Golin/Harris International Acquires Springpoint

Leading European Firm Strengthens G/H Branding Capabilities



Apr 18, 2001, 01:00 ET from Golin/Harris International

    CHICAGO, April 18 /PRNewswire/ -- Golin/Harris International announced
 today it has acquired London-based Springpoint, one of the world's leading
 brand consultancies, to broaden the range of services the firm offers to its
 clients internationally and to further strengthen its presence in Europe.
     "This acquisition provides us with world-class expertise in brand
 positioning and brand development," said Rich Jernstedt, CEO, Golin/Harris.
 "It also strengthens our capabilities in corporate identity development,
 design and digital media.  Springpoint will greatly benefit our clients by
 providing even more opportunities to help develop and grow their brands
 throughout the world."
     Springpoint has successfully created and executed corporate and brand
 positioning, identity and web-based branding programs for financial,
 industrial, consumer product and government clients.  The firm will retain its
 name and will continue under the leadership of co-founders Fiona Gilmore and
 Mark Pearce.
     "We are delighted to be a part of Golin/Harris, having worked with several
 of its offices over the last 10 years," said Gilmore.  "Our clients will now
 have access to global resources through its international network."
     "We have significant synergies between the two companies as well as shared
 cultural values and business philosophy," added Pearce.  "Like Golin/Harris,
 we are committed to building long-term value in to our clients' brands."
     Springpoint was founded in 1991 by Gilmore and Pearce.  Since then, it has
 become one of Europe's foremost brand strategy and corporate identity
 consultancies, with a reputation for delivering outstanding results for well
 known international brands including Bird's Eye Wall's, British Tourist
 Authority, BAA, Saudi Telecom, Opus and Campbell's.
     Fiona Gilmore, Springpoint CEO, has personally directed brand positioning,
 brand architecture and corporate identity programs for clients like Vodafone,
 the Hong Kong government and Lloyd's.  Gilmore also has authored numerous
 articles on brand positioning, which have been published throughout Europe,
 and the book Brand Warriors.  She is currently working on her second book.
     Mark Pearce, Springpoint creative director, has developed award-winning
 corporate and brand identity programs for clients like MSAS Global Logistics
 (now Exel), Unilever, and two distinctive series of stamp designs for the
 British Post Office.
     Based in London with other Golin/Harris offices, Springpoint adds to the
 financial relations, public affairs, crisis communications and design
 capabilities of Golin/Harris Ludgate, the corporate, consumer marketing,
 technology, business to business, publishing and media capabilities of
 Golin/Harris International and the media technology skills of TSI.
 Golin/Harris also has European offices in Frankfurt and Madrid.
     Terms of the acquisition were not disclosed.
     Founded in 1956, Golin/Harris International is a full service public
 relations firm, providing professional counsel and strategic communications
 programs to clients nationally and internationally.  Golin/Harris clients
 include McDonald's Corporation, DaimlerChrysler, Bayer Corporation, Texas
 Instruments and Nintendo of America Inc.  Golin/Harris International is
 headquartered in Chicago.  It is part of the Interpublic Group of Companies
 (NYSE:   IPG).
 
     CONTACT:  Mike Lohman of Golin-Harris International, 312-729-4123
 
 

SOURCE Golin/Harris International
    CHICAGO, April 18 /PRNewswire/ -- Golin/Harris International announced
 today it has acquired London-based Springpoint, one of the world's leading
 brand consultancies, to broaden the range of services the firm offers to its
 clients internationally and to further strengthen its presence in Europe.
     "This acquisition provides us with world-class expertise in brand
 positioning and brand development," said Rich Jernstedt, CEO, Golin/Harris.
 "It also strengthens our capabilities in corporate identity development,
 design and digital media.  Springpoint will greatly benefit our clients by
 providing even more opportunities to help develop and grow their brands
 throughout the world."
     Springpoint has successfully created and executed corporate and brand
 positioning, identity and web-based branding programs for financial,
 industrial, consumer product and government clients.  The firm will retain its
 name and will continue under the leadership of co-founders Fiona Gilmore and
 Mark Pearce.
     "We are delighted to be a part of Golin/Harris, having worked with several
 of its offices over the last 10 years," said Gilmore.  "Our clients will now
 have access to global resources through its international network."
     "We have significant synergies between the two companies as well as shared
 cultural values and business philosophy," added Pearce.  "Like Golin/Harris,
 we are committed to building long-term value in to our clients' brands."
     Springpoint was founded in 1991 by Gilmore and Pearce.  Since then, it has
 become one of Europe's foremost brand strategy and corporate identity
 consultancies, with a reputation for delivering outstanding results for well
 known international brands including Bird's Eye Wall's, British Tourist
 Authority, BAA, Saudi Telecom, Opus and Campbell's.
     Fiona Gilmore, Springpoint CEO, has personally directed brand positioning,
 brand architecture and corporate identity programs for clients like Vodafone,
 the Hong Kong government and Lloyd's.  Gilmore also has authored numerous
 articles on brand positioning, which have been published throughout Europe,
 and the book Brand Warriors.  She is currently working on her second book.
     Mark Pearce, Springpoint creative director, has developed award-winning
 corporate and brand identity programs for clients like MSAS Global Logistics
 (now Exel), Unilever, and two distinctive series of stamp designs for the
 British Post Office.
     Based in London with other Golin/Harris offices, Springpoint adds to the
 financial relations, public affairs, crisis communications and design
 capabilities of Golin/Harris Ludgate, the corporate, consumer marketing,
 technology, business to business, publishing and media capabilities of
 Golin/Harris International and the media technology skills of TSI.
 Golin/Harris also has European offices in Frankfurt and Madrid.
     Terms of the acquisition were not disclosed.
     Founded in 1956, Golin/Harris International is a full service public
 relations firm, providing professional counsel and strategic communications
 programs to clients nationally and internationally.  Golin/Harris clients
 include McDonald's Corporation, DaimlerChrysler, Bayer Corporation, Texas
 Instruments and Nintendo of America Inc.  Golin/Harris International is
 headquartered in Chicago.  It is part of the Interpublic Group of Companies
 (NYSE:   IPG).
 
     CONTACT:  Mike Lohman of Golin-Harris International, 312-729-4123
 
 SOURCE  Golin/Harris International