Gone Fishin' Debuts at VisionEdge Marketing Customer Summit on Market To Conditions

Apr 23, 2001, 01:00 ET from VisionEdge Marketing, Inc.

    AUSTIN, Texas, April 23 /PRNewswire Interactive News Release/ -- "Many of
 us take on the quest for a practical strategic marketing guide like the quest
 for the holy grail; because we know our business depends upon it.  Gone
 Fishin' presents a concise, short quick read, jam packed with practical tips,"
 says Sonia St. James in the foreword for Gone Fishin', the recently released
 marketing booklet by VisionEdge Marketing, Inc., a metrics-based strategic
 marketing services firm.  The 86-page book debuted at the VisionEdge Marketing
 Customer Summit, Market to Conditions, held in Austin, Texas today.
     Judith Hurwitz, Chairman and founder of Hurwitz Group, kicked off the
 meeting with a keynote on the subject of "Surviving and Thriving in an Upside-
 Down Market".  "When facing a challenging market situation, it's easy to lose
 sight of what's really driving business success -- creating value for
 customers," said Hurwitz.  "Venues such as the VisionEdge Marketing Customer
 Summit present a great opportunity to learn, share ideas and get a strategic
 perspective that focuses on creating that value."
     A year in the making, Market to Conditions covered a timely subject.  "The
 economy is a subject on all our minds.  During tough times, the first reaction
 is often to pull back.  Like VisionEdge Marketing, we encourage companies to
 use downturns to their marketing advantage, and strategically expand their
 market position while the competition is regrouping and the noise level is
 lower," Judith added.
     In addition to the keynote, Market to Conditions also included panels on
 Market Segmentation, Product Marketing and Management, Balancing Customer
 Acquisition and Retention, and Integrating Mergers and Acquisitions.
     VisionEdge Marketing offers a number of strategic marketing services
 within their SmartStart Services Suite(TM) that are suitable for companies of
 all sizes and levels of development.  Using fishing as a metaphor and a way to
 explain marketing fundamentals, Gone Fishin' captures many of the ideas
 emphasized by VisionEdge Marketing for finding, securing, keeping, and growing
 profitable customers.  The book retails for $19.95 plus sales tax, shipping
 and handling.  An abstract and order form can be found on the company's
 website www.visionedgemarketing.com.
 
     About VisionEdge Marketing
     Headquartered in Austin, TX, VisionEdge Marketing, Inc. is the leader in
 metrics-based marketing, providing complete strategic marketing services,
 including the SmartStart Services Suite(TM).  These services range from
 business intelligence, positioning and brand strategy, marketing strategy,
 demand creation/prospect generation, and customer retention strategies and
 programs.
     The seasoned and experience marketing professionals use a market/customer
 centric approach to help companies focus finding, keeping and growing
 profitable customers to expand marketing position.  The company provides
 strategically tactical programs to influence purchasing behavior, drive
 demand, and build and maximize valuation through positioning and brand
 strategy with emphasis on moving and keeping customers on the highly desirable
 short list.
     VisionEdge Marketing primarily works with businesses in the high
 technology industry, particularly in the enterprise software, Internet
 infrastructure, high-tech manufacturing, and wireless sectors to develop the
 requisite programs that will product business meaningful results and build and
 sustain long-term success.  For more information about VisionEdge Marketing
 and to order a copy of Gone Fishin':  A guide to finding, hooking, keeping and
 growing profitable customers, visit www.visionedgemarketing.com.
     Your Edge to the Shortlist, strategically-tactical, SmartStart Services
 Suite, HeadStart, QuickStart, MarketSmart, JumpStart, BridgeSmart, and
 EdgeStart are trademarks of VisionEdge Marketing, Inc.
 
      Contact:
      Laura Patterson
      512.681.8800 x12
      laurap@visionedgemarketing.com
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X17171397
 
 

SOURCE VisionEdge Marketing, Inc.
    AUSTIN, Texas, April 23 /PRNewswire Interactive News Release/ -- "Many of
 us take on the quest for a practical strategic marketing guide like the quest
 for the holy grail; because we know our business depends upon it.  Gone
 Fishin' presents a concise, short quick read, jam packed with practical tips,"
 says Sonia St. James in the foreword for Gone Fishin', the recently released
 marketing booklet by VisionEdge Marketing, Inc., a metrics-based strategic
 marketing services firm.  The 86-page book debuted at the VisionEdge Marketing
 Customer Summit, Market to Conditions, held in Austin, Texas today.
     Judith Hurwitz, Chairman and founder of Hurwitz Group, kicked off the
 meeting with a keynote on the subject of "Surviving and Thriving in an Upside-
 Down Market".  "When facing a challenging market situation, it's easy to lose
 sight of what's really driving business success -- creating value for
 customers," said Hurwitz.  "Venues such as the VisionEdge Marketing Customer
 Summit present a great opportunity to learn, share ideas and get a strategic
 perspective that focuses on creating that value."
     A year in the making, Market to Conditions covered a timely subject.  "The
 economy is a subject on all our minds.  During tough times, the first reaction
 is often to pull back.  Like VisionEdge Marketing, we encourage companies to
 use downturns to their marketing advantage, and strategically expand their
 market position while the competition is regrouping and the noise level is
 lower," Judith added.
     In addition to the keynote, Market to Conditions also included panels on
 Market Segmentation, Product Marketing and Management, Balancing Customer
 Acquisition and Retention, and Integrating Mergers and Acquisitions.
     VisionEdge Marketing offers a number of strategic marketing services
 within their SmartStart Services Suite(TM) that are suitable for companies of
 all sizes and levels of development.  Using fishing as a metaphor and a way to
 explain marketing fundamentals, Gone Fishin' captures many of the ideas
 emphasized by VisionEdge Marketing for finding, securing, keeping, and growing
 profitable customers.  The book retails for $19.95 plus sales tax, shipping
 and handling.  An abstract and order form can be found on the company's
 website www.visionedgemarketing.com.
 
     About VisionEdge Marketing
     Headquartered in Austin, TX, VisionEdge Marketing, Inc. is the leader in
 metrics-based marketing, providing complete strategic marketing services,
 including the SmartStart Services Suite(TM).  These services range from
 business intelligence, positioning and brand strategy, marketing strategy,
 demand creation/prospect generation, and customer retention strategies and
 programs.
     The seasoned and experience marketing professionals use a market/customer
 centric approach to help companies focus finding, keeping and growing
 profitable customers to expand marketing position.  The company provides
 strategically tactical programs to influence purchasing behavior, drive
 demand, and build and maximize valuation through positioning and brand
 strategy with emphasis on moving and keeping customers on the highly desirable
 short list.
     VisionEdge Marketing primarily works with businesses in the high
 technology industry, particularly in the enterprise software, Internet
 infrastructure, high-tech manufacturing, and wireless sectors to develop the
 requisite programs that will product business meaningful results and build and
 sustain long-term success.  For more information about VisionEdge Marketing
 and to order a copy of Gone Fishin':  A guide to finding, hooking, keeping and
 growing profitable customers, visit www.visionedgemarketing.com.
     Your Edge to the Shortlist, strategically-tactical, SmartStart Services
 Suite, HeadStart, QuickStart, MarketSmart, JumpStart, BridgeSmart, and
 EdgeStart are trademarks of VisionEdge Marketing, Inc.
 
      Contact:
      Laura Patterson
      512.681.8800 x12
      laurap@visionedgemarketing.com
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X17171397
 
 SOURCE  VisionEdge Marketing, Inc.