Goodyear Names Cathryn Fischer to Lead Global Marketing and Brand Management

Apr 02, 2001, 01:00 ET from Goodyear Tire & Rubber Company

    AKRON, Ohio, April 2 /PRNewswire/ -- The Goodyear Tire & Rubber Company
 has elected Cathryn M. Fischer, vice president and chief marketing officer.
 She will report to Robert J. Keegan, president and chief operating officer
     Fischer, 39, will be responsible for the world's largest tiremaker's
 global marketing and brand management efforts.
     "Cathy has an exceptional background in consumer product marketing and has
 successfully managed some of the world's most-famous brands in highly
 competitive markets including Crest, Pantene, Head & Shoulders and
 Rubbermaid," Keegan said in making the announcement.  "I'm excited that she
 will be bringing this skill and knowledge to work in support of the world's
 No. 1 tire company."
     "Goodyear's strengths -- its strong brand names and its technological and
 manufacturing expertise -- are very attractive assets from a marketing
 perspective," Fischer said.  "We intend to capitalize on these to create
 additional brand equity, top-line growth and enhanced shareholder value."
     Fischer joins Goodyear from Newell-Rubbermaid Inc., where she was vice
 president of marketing for its largest business, the Rubbermaid Home Products
 group.  She joined Rubbermaid in 1997 as chief marketing officer of its core
 home products business.  Rubbermaid was acquired by Newell Corp. in 1999.
     At Rubbermaid, Fischer directed marketing efforts for 14 different product
 categories that included upwards of 1,500 different products sold in seven
 unique trade channels.  Rubbermaid is the strongest brand in housewares, and
 during Fischer's tenure, its brand image and preference increased as the
 result of two successful marketing campaigns.
     Prior to that, Fischer worked 14 years in marketing and general management
 positions at The Proctor & Gamble Co.  Most recently, she spent two years as
 general manager of its cosmetics and fragrances business.  She worked on the
 Max Factor, Oil of Olay and Cover Girl cosmetics lines, as well as Navy and
 other fragrances.
     She joined P&G in 1983 as assistant brand manager for Pert shampoo and was
 promoted to brand manager for Head & Shoulders shampoo in 1986.  Two years
 later, Fischer was named brand manager of Crest toothpaste.  From 1991-1995,
 Fischer was marketing director of P&G's hair care business, in which she
 managed the Pantene, Head & Shoulders, Ivory and Prell brands.
     A native of Columbus, Ohio, Fischer earned a Bachelor of Science degree in
 business management and a Bachelor of Arts degree in English from Miami
 University in Oxford, Ohio, in 1983.  She is a resident of Copley, Ohio.
     Goodyear is the world's largest tire company.  Headquartered in Akron,
 Ohio, the company manufactures tires, engineered rubber products and chemicals
 in more than 90 facilities in 28 countries.  It has marketing operations in
 almost every country around the world.  Goodyear employs more than 105,000
 people worldwide.  For more information about the company, and a photo of
 Fischer, visit www.GoodyearNewsRoom.com on the Internet.
 
 

SOURCE Goodyear Tire & Rubber Company
    AKRON, Ohio, April 2 /PRNewswire/ -- The Goodyear Tire & Rubber Company
 has elected Cathryn M. Fischer, vice president and chief marketing officer.
 She will report to Robert J. Keegan, president and chief operating officer
     Fischer, 39, will be responsible for the world's largest tiremaker's
 global marketing and brand management efforts.
     "Cathy has an exceptional background in consumer product marketing and has
 successfully managed some of the world's most-famous brands in highly
 competitive markets including Crest, Pantene, Head & Shoulders and
 Rubbermaid," Keegan said in making the announcement.  "I'm excited that she
 will be bringing this skill and knowledge to work in support of the world's
 No. 1 tire company."
     "Goodyear's strengths -- its strong brand names and its technological and
 manufacturing expertise -- are very attractive assets from a marketing
 perspective," Fischer said.  "We intend to capitalize on these to create
 additional brand equity, top-line growth and enhanced shareholder value."
     Fischer joins Goodyear from Newell-Rubbermaid Inc., where she was vice
 president of marketing for its largest business, the Rubbermaid Home Products
 group.  She joined Rubbermaid in 1997 as chief marketing officer of its core
 home products business.  Rubbermaid was acquired by Newell Corp. in 1999.
     At Rubbermaid, Fischer directed marketing efforts for 14 different product
 categories that included upwards of 1,500 different products sold in seven
 unique trade channels.  Rubbermaid is the strongest brand in housewares, and
 during Fischer's tenure, its brand image and preference increased as the
 result of two successful marketing campaigns.
     Prior to that, Fischer worked 14 years in marketing and general management
 positions at The Proctor & Gamble Co.  Most recently, she spent two years as
 general manager of its cosmetics and fragrances business.  She worked on the
 Max Factor, Oil of Olay and Cover Girl cosmetics lines, as well as Navy and
 other fragrances.
     She joined P&G in 1983 as assistant brand manager for Pert shampoo and was
 promoted to brand manager for Head & Shoulders shampoo in 1986.  Two years
 later, Fischer was named brand manager of Crest toothpaste.  From 1991-1995,
 Fischer was marketing director of P&G's hair care business, in which she
 managed the Pantene, Head & Shoulders, Ivory and Prell brands.
     A native of Columbus, Ohio, Fischer earned a Bachelor of Science degree in
 business management and a Bachelor of Arts degree in English from Miami
 University in Oxford, Ohio, in 1983.  She is a resident of Copley, Ohio.
     Goodyear is the world's largest tire company.  Headquartered in Akron,
 Ohio, the company manufactures tires, engineered rubber products and chemicals
 in more than 90 facilities in 28 countries.  It has marketing operations in
 almost every country around the world.  Goodyear employs more than 105,000
 people worldwide.  For more information about the company, and a photo of
 Fischer, visit www.GoodyearNewsRoom.com on the Internet.
 
 SOURCE  Goodyear Tire & Rubber Company