Goodyear Selects Goodby, Silverstein & Partners as North American Agency

Apr 16, 2001, 01:00 ET from Goodyear Tire & Rubber Company

    AKRON, Ohio, April 16 /PRNewswire/ -- The Goodyear Tire & Rubber Company
 today named Goodby, Silverstein & Partners as its advertising agency of record
 for the Goodyear brand business in North America.
     In making the announcement, Robert Keegan, president and chief operating
 officer for the world's largest tire maker, said the selection of the San
 Francisco-based company was the culmination of an intensive four-month process
 that included, "the best of the best" in creative talent and production
 capabilities.
     "We were extremely impressed with the quality of ideas and energy that
 went into the preparation for these reviews from all of our finalists," Keegan
 said. "It was Goodby's edge in creative direction, production and depth of
 quality that resulted in them receiving the business."
     Jeff Goodby, founding partner and co-chairman of Goodby, Silverstein &
 Partners said the opportunity to "reclaim the status of an icon" like Goodyear
 is "an exciting proposition" for the growing agency, which is part of the
 Omnicom network.
     "Opportunities to work with a brand of Goodyear's strengths don't come
 along very often, and we see this as one with tremendous potential," Goodby
 said.  "We are truly excited to become an active part of the Goodyear team."
 Keegan said that while Goodyear has numerous opportunities in its global
 businesses, those facing the North American business are a perfect fit for
 Goodby's strengths.
     John C. Polhemus, president of the Goodyear North American Tire group who
 led the agency search, said he expects an immediate impact with the new
 creative execution.  "What we learned from all of our finalists is that there
 is a tremendous respect out there for the Goodyear brand," he said.  "And
 through the creative execution from Goodby, Silverstein & Partners we believe
 we can have an immediate impact with the introduction of breakthrough
 creative."
     Goodyear will be one of the largest accounts for the agency.  "We believe
 there are benefits to being a larger fish in a smaller pond," Polhemus said.
 "With two of the top creative minds in the industry in Jeff Goodby and Rich
 Silverstein, we certainly expect this agency will continue to grow, as they
 help us grow the Goodyear brand."
     The Goodyear/Goodby team is continuing the extension of the review
 process, working on campaign elements that will be introduced in the next 60
 to 90 days.
     Goodby, Silverstein & Partners was chosen Advertising Age "2000 Agency of
 the Year" for campaigns that included clients' Anheuser-Busch (Budweiser),
 California Dairy Association (Got Milk?), and Hewlett-Packard (Invent), among
 others.
 
 

SOURCE Goodyear Tire & Rubber Company
    AKRON, Ohio, April 16 /PRNewswire/ -- The Goodyear Tire & Rubber Company
 today named Goodby, Silverstein & Partners as its advertising agency of record
 for the Goodyear brand business in North America.
     In making the announcement, Robert Keegan, president and chief operating
 officer for the world's largest tire maker, said the selection of the San
 Francisco-based company was the culmination of an intensive four-month process
 that included, "the best of the best" in creative talent and production
 capabilities.
     "We were extremely impressed with the quality of ideas and energy that
 went into the preparation for these reviews from all of our finalists," Keegan
 said. "It was Goodby's edge in creative direction, production and depth of
 quality that resulted in them receiving the business."
     Jeff Goodby, founding partner and co-chairman of Goodby, Silverstein &
 Partners said the opportunity to "reclaim the status of an icon" like Goodyear
 is "an exciting proposition" for the growing agency, which is part of the
 Omnicom network.
     "Opportunities to work with a brand of Goodyear's strengths don't come
 along very often, and we see this as one with tremendous potential," Goodby
 said.  "We are truly excited to become an active part of the Goodyear team."
 Keegan said that while Goodyear has numerous opportunities in its global
 businesses, those facing the North American business are a perfect fit for
 Goodby's strengths.
     John C. Polhemus, president of the Goodyear North American Tire group who
 led the agency search, said he expects an immediate impact with the new
 creative execution.  "What we learned from all of our finalists is that there
 is a tremendous respect out there for the Goodyear brand," he said.  "And
 through the creative execution from Goodby, Silverstein & Partners we believe
 we can have an immediate impact with the introduction of breakthrough
 creative."
     Goodyear will be one of the largest accounts for the agency.  "We believe
 there are benefits to being a larger fish in a smaller pond," Polhemus said.
 "With two of the top creative minds in the industry in Jeff Goodby and Rich
 Silverstein, we certainly expect this agency will continue to grow, as they
 help us grow the Goodyear brand."
     The Goodyear/Goodby team is continuing the extension of the review
 process, working on campaign elements that will be introduced in the next 60
 to 90 days.
     Goodby, Silverstein & Partners was chosen Advertising Age "2000 Agency of
 the Year" for campaigns that included clients' Anheuser-Busch (Budweiser),
 California Dairy Association (Got Milk?), and Hewlett-Packard (Invent), among
 others.
 
 SOURCE  Goodyear Tire & Rubber Company