Gottschalks Announces 5.3% March Same Store Sales Increase

Apr 12, 2001, 01:00 ET from Gottschalks Inc.

    FRESNO, Calif., April 12 /PRNewswire/ -- Gottschalks Inc. (NYSE:   GOT)
 today announced that March 2001 owned sales increased by 30.7% to
 $64.1 million from $49.1 million in March 2000.  Same store sales for the
 month increased by 5.3% from the prior year.  On a year-to-date basis, total
 owned sales increased by 31.4% to $109.3 million from $83.2 million for the
 same period of the prior year.  Year-to-date same store sales increased by
 6.2% over the prior year.
     "March sales continued to be consistent with our recent trend.  Comparable
 store sales in California and Nevada stores were once again very good while
 the Pacific Northwest was below our expectations for the month," stated
 Jim Famalette, president and chief executive officer.  "We finished March with
 strong performances in women's and junior's apparel, as well as shoes,
 cosmetics and accessories.  Our trend was also aided by a successful
 promotional clearance event in the final weekend of the month," he concluded.
 
     Sales results are summarized as follows:
 
                              April 7,    April 1,     Total %   Same Store
                                2001        2000      Increase     Sales
                                    (in 000's)                    Increase %
 
     Sales, 5 Weeks Ended     $64,131      $49,086      30.7%       5.3%
 
     Sales, 9 Weeks Ended    $109,269      $83,173      31.4%       6.2%
 
     Total sales do not include leased department sales of $2,465,000 in
 March 2001 and $1,702,000 in March 2000.  Year-to-date leased department sales
 were $5,002,000 in 2001 and $3,562,000 in 2000.  These increases reflect
 additional sales volume generated by the leased shoe departments in 36 of the
 Company's new Pacific Northwest and Alaska locations.
     Gottschalks is a regional department store chain, currently operating
 seventy-nine department stores and seventeen specialty apparel stores in seven
 western states, including California (39), Washington (21), Alaska (7), Idaho
 (5), Oregon (4), Nevada (2) and Utah (1).  Gottschalks offers better to
 moderate brand-name fashion apparel, cosmetics, shoes, accessories and home
 merchandise.  Gottschalks offers corporate information and selected
 merchandise on the World Wide Web at http://www.gottschalks.com .
     This release contains forward-looking statements (within the meaning of
 the "safe harbor" provisions of the Private Securities Litigation Reform Act
 of 1995) that involve risks and uncertainties.  In some instances, such
 statements may be identified by the use of forward-looking terminology such as
 "may," "will," "expect," "believe," "estimate," "anticipate," "continue,"
 "target," or similar terms, variations of such terms or the negative of such
 terms.  Such statements are based on management's current expectations and are
 subject to a number of factors and uncertainties which could cause actual
 results to differ materially from those described in the forward-looking
 statements, including, without limitation, the risks arising from general
 economic and market conditions (including interest rates), the effects of
 seasonality and weather conditions, changing consumer trends and preferences,
 the Company's expansion strategy for future growth and recent acquisitions
 (including the successful integration of the Pacific Northwest and Alaska
 stores acquired in July 2000), competition, vendor relations, leverage and
 restrictive covenants in the Company's debt agreements, consumer credit, the
 Company's securitization of certain of its accounts receivable, the Company's
 dependence on its key personnel and general labor conditions, all of which are
 described in more detail in Gottschalks' Annual Report on Form 10-K and other
 reports filed by Gottschalks with the Securities and Exchange Commission.
 
 

SOURCE Gottschalks Inc.
    FRESNO, Calif., April 12 /PRNewswire/ -- Gottschalks Inc. (NYSE:   GOT)
 today announced that March 2001 owned sales increased by 30.7% to
 $64.1 million from $49.1 million in March 2000.  Same store sales for the
 month increased by 5.3% from the prior year.  On a year-to-date basis, total
 owned sales increased by 31.4% to $109.3 million from $83.2 million for the
 same period of the prior year.  Year-to-date same store sales increased by
 6.2% over the prior year.
     "March sales continued to be consistent with our recent trend.  Comparable
 store sales in California and Nevada stores were once again very good while
 the Pacific Northwest was below our expectations for the month," stated
 Jim Famalette, president and chief executive officer.  "We finished March with
 strong performances in women's and junior's apparel, as well as shoes,
 cosmetics and accessories.  Our trend was also aided by a successful
 promotional clearance event in the final weekend of the month," he concluded.
 
     Sales results are summarized as follows:
 
                              April 7,    April 1,     Total %   Same Store
                                2001        2000      Increase     Sales
                                    (in 000's)                    Increase %
 
     Sales, 5 Weeks Ended     $64,131      $49,086      30.7%       5.3%
 
     Sales, 9 Weeks Ended    $109,269      $83,173      31.4%       6.2%
 
     Total sales do not include leased department sales of $2,465,000 in
 March 2001 and $1,702,000 in March 2000.  Year-to-date leased department sales
 were $5,002,000 in 2001 and $3,562,000 in 2000.  These increases reflect
 additional sales volume generated by the leased shoe departments in 36 of the
 Company's new Pacific Northwest and Alaska locations.
     Gottschalks is a regional department store chain, currently operating
 seventy-nine department stores and seventeen specialty apparel stores in seven
 western states, including California (39), Washington (21), Alaska (7), Idaho
 (5), Oregon (4), Nevada (2) and Utah (1).  Gottschalks offers better to
 moderate brand-name fashion apparel, cosmetics, shoes, accessories and home
 merchandise.  Gottschalks offers corporate information and selected
 merchandise on the World Wide Web at http://www.gottschalks.com .
     This release contains forward-looking statements (within the meaning of
 the "safe harbor" provisions of the Private Securities Litigation Reform Act
 of 1995) that involve risks and uncertainties.  In some instances, such
 statements may be identified by the use of forward-looking terminology such as
 "may," "will," "expect," "believe," "estimate," "anticipate," "continue,"
 "target," or similar terms, variations of such terms or the negative of such
 terms.  Such statements are based on management's current expectations and are
 subject to a number of factors and uncertainties which could cause actual
 results to differ materially from those described in the forward-looking
 statements, including, without limitation, the risks arising from general
 economic and market conditions (including interest rates), the effects of
 seasonality and weather conditions, changing consumer trends and preferences,
 the Company's expansion strategy for future growth and recent acquisitions
 (including the successful integration of the Pacific Northwest and Alaska
 stores acquired in July 2000), competition, vendor relations, leverage and
 restrictive covenants in the Company's debt agreements, consumer credit, the
 Company's securitization of certain of its accounts receivable, the Company's
 dependence on its key personnel and general labor conditions, all of which are
 described in more detail in Gottschalks' Annual Report on Form 10-K and other
 reports filed by Gottschalks with the Securities and Exchange Commission.
 
 SOURCE  Gottschalks Inc.