Grass Valley Chooses C-Cube Codec Solution for Latest Advanced Video Server Family

C-Cube Is the Only Company With Single-Chip Answer for Multiple Formats



Apr 23, 2001, 01:00 ET from C-Cube Microsystems

    LAS VEGAS, NAB 2001, April 23, /PRNewswire Interactive News Release/ --
 C-Cube Microsystems (Nasdaq: CUBE), the market leader in digital video
 processors, today announced that Grass Valley Group has become its newest
 customer by choosing the C-Cube DVxpress(TM)-MX codec family for a new line of
 high-performance, professional video servers.  This new line of codec products
 supports multi-formats as does Grass Valley's PVS1100 servers, which provide
 support for both the Panasonic DVCPRO and Sony MPEG IMX standards.
     "C-Cube's support for multiple standards on one chip enables the
 Profile(R) XP Media Platform to expand into production markets," said
 Tim Thorsteinson, president and CEO of the Grass Valley Group.  "DVxpress-MX
 not only provides more options and flexibility for our customers as they
 configure their servers, but also provides them with the ability to easily
 change compression formats as their needs change."
     "The DVxpress-MX codec offers prosumer and professional video producers
 the industry's most advanced production capabilities, including the highest
 image quality and the most optimized solution for content creation," said
 Bob Saffari, director of marketing for the Advanced Video Products Group at
 C-Cube.  "The selection of DVxpress-MX by the Grass Valley Group continues our
 position as the number one supplier of silicon solutions into the professional
 broadcast market."
     The servers incorporating C-Cube technology are part of Grass Valley's
 Emmy(R)-award winning Profile line.  Products in the Profile line, including
 the Profile XP Media Platform and the Media Area Network(TM) real-time shared
 storage system, have more broadcast content stored on them and more units
 installed than any other server worldwide.  They are also the industry's most
 open platform, supporting both the high-quality standards required for
 broadcast television and low-resolution required for the Internet, as well as
 MPEG, DVCPRO, HD, and MPEG Transport Streams (MTS) formats.
 
     Critical Enabler in Market Shift to All-Digital Solutions
     The DVxpress-MX is the only single-chip, multi-format (MPEG and DV) codec
 that provides an all-digital, seamless bridge for the transfer of video
 content from acquisition to editing to distribution for non-linear editing and
 video distribution applications.  This capability is a critical enabler of the
 market shift from proprietary solutions to standards-based, all-digital
 solutions.  The codec dual stream decoding capability allows any two streams
 of DV and/or MPEG-2 video to be edited side-by-side with time-code driven
 frame accuracy.  DVxpress-MX also offers a full spectrum of special effects
 that may be applied and viewed in real time.
     C-Cube will be in booth number S3313 in the Sands Expo Center, Exhibit
 Hall D, at the NAB 2001 Show (National Association of Broadcasters),
 April 23-26 in Las Vegas.
 
     About C-Cube
     The company is a worldwide leader in digital media processing and is
 leading the way with new communication processors and networked consumer
 products.  With a focus on DVD, set-top boxes and codec-enabled products,
 C-Cube is driving the technology for the "networked digital home."
     C-Cube is headquartered in Milpitas, Calif., and has offices in
 North America, Europe, and Asia. For more information, visit the company's web
 site at www.c-cube.com.
     NOTE:  C-Cube and the C-Cube logo are registered trademarks of C-Cube
 Microsystems Inc.  All other trademarks or registered trademarks are the
 property of their respective owners.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X36048615
 
 

SOURCE C-Cube Microsystems
    LAS VEGAS, NAB 2001, April 23, /PRNewswire Interactive News Release/ --
 C-Cube Microsystems (Nasdaq: CUBE), the market leader in digital video
 processors, today announced that Grass Valley Group has become its newest
 customer by choosing the C-Cube DVxpress(TM)-MX codec family for a new line of
 high-performance, professional video servers.  This new line of codec products
 supports multi-formats as does Grass Valley's PVS1100 servers, which provide
 support for both the Panasonic DVCPRO and Sony MPEG IMX standards.
     "C-Cube's support for multiple standards on one chip enables the
 Profile(R) XP Media Platform to expand into production markets," said
 Tim Thorsteinson, president and CEO of the Grass Valley Group.  "DVxpress-MX
 not only provides more options and flexibility for our customers as they
 configure their servers, but also provides them with the ability to easily
 change compression formats as their needs change."
     "The DVxpress-MX codec offers prosumer and professional video producers
 the industry's most advanced production capabilities, including the highest
 image quality and the most optimized solution for content creation," said
 Bob Saffari, director of marketing for the Advanced Video Products Group at
 C-Cube.  "The selection of DVxpress-MX by the Grass Valley Group continues our
 position as the number one supplier of silicon solutions into the professional
 broadcast market."
     The servers incorporating C-Cube technology are part of Grass Valley's
 Emmy(R)-award winning Profile line.  Products in the Profile line, including
 the Profile XP Media Platform and the Media Area Network(TM) real-time shared
 storage system, have more broadcast content stored on them and more units
 installed than any other server worldwide.  They are also the industry's most
 open platform, supporting both the high-quality standards required for
 broadcast television and low-resolution required for the Internet, as well as
 MPEG, DVCPRO, HD, and MPEG Transport Streams (MTS) formats.
 
     Critical Enabler in Market Shift to All-Digital Solutions
     The DVxpress-MX is the only single-chip, multi-format (MPEG and DV) codec
 that provides an all-digital, seamless bridge for the transfer of video
 content from acquisition to editing to distribution for non-linear editing and
 video distribution applications.  This capability is a critical enabler of the
 market shift from proprietary solutions to standards-based, all-digital
 solutions.  The codec dual stream decoding capability allows any two streams
 of DV and/or MPEG-2 video to be edited side-by-side with time-code driven
 frame accuracy.  DVxpress-MX also offers a full spectrum of special effects
 that may be applied and viewed in real time.
     C-Cube will be in booth number S3313 in the Sands Expo Center, Exhibit
 Hall D, at the NAB 2001 Show (National Association of Broadcasters),
 April 23-26 in Las Vegas.
 
     About C-Cube
     The company is a worldwide leader in digital media processing and is
 leading the way with new communication processors and networked consumer
 products.  With a focus on DVD, set-top boxes and codec-enabled products,
 C-Cube is driving the technology for the "networked digital home."
     C-Cube is headquartered in Milpitas, Calif., and has offices in
 North America, Europe, and Asia. For more information, visit the company's web
 site at www.c-cube.com.
     NOTE:  C-Cube and the C-Cube logo are registered trademarks of C-Cube
 Microsystems Inc.  All other trademarks or registered trademarks are the
 property of their respective owners.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X36048615
 
 SOURCE  C-Cube Microsystems