CHICAGO, March 4, 2014 /PRNewswire/ -- Today, Gratafy, an award-winning gifting platform, is expanding to the Chicago market. Users can delight friends, family and coworkers in Chicago by remotely sending food, drinks and more as gifts from an exclusive list of restaurant and bar partners.
Gratafy not only allows users to remotely buy a bottle of wine to commemorate a friend's recent engagement, or thank a client for a job well done, the platform also enables merchant partners to open up a new revenue stream by selling full-priced menu items outside their physical establishment. Gratafy has formed relationships with nearly 400 restaurant locations in the Seattle, Los Angeles and Chicago markets. Merchants new to the platform in Chicago include Roka Akor, Tanta, Hubbard Inn and John Barleycorn, among others.
"Chicago's globally recognized culinary scene, high-energy nightlife, and the fact that Chicagoans are just some of the nicest people in the world really complement our core purpose: to foster deeper personal connections through the age-old tradition of buying someone a gift," says Brian Erke, Gratafy CEO.
The company has gone to great lengths to ensure that the gift redemption side of the product is a seamless experience for both consumers and merchant partners. "Gratafy's point of sale integration technology and simple-to-use interface allowed us to get up and running in a matter of hours," notes John Howie, owner of John Howie Steak and Seastar. "Training staff is quick and painless. The guests love it! It's a no-brainer for any restaurant."
Gratafy offers a wide range of options at every price point, allowing users to finally send specific items such as a dirty martini, intense chocolate lava cake, or pint of IPA from that special someone's favorite restaurant or bar. Gifts are immediately delivered via email, text, or Facebook, and recipients can redeem the gift when they dine at their selected restaurant or bar by providing the server with a three-digit code from the app – for complete Gratafication!
Gratafy launched in Seattle in 2013. Chicago is the third market for Gratafy, and the company plans to launch several other major U.S. markets this quarter. www.gratafy.com