Great Valu Customers Show Support for 'Fight Against Cancer' With Shopping Dollars

Apr 26, 2001, 01:00 ET from SUPERVALU Eastern Region

    RICHMOND, Va., April 26 /PRNewswire/ -- Great Valu customers throughout
 the east coast showed their support on April 14 for Great Valu's "Fight
 Against Cancer" generating record sales for many stores and a $21,275 donation
 to the American Cancer Society (ACS).
     With a personal commitment from each Great Valu store owner to actively
 support those organizations and causes that add to the quality of life in
 their community, Great Valu pledged last month to its customers that it would
 donate 1% of all sales captured on April 14th at its more than 100 stores
 located in the Mid-Atlantic.  Customers were encouraged in newspaper circulars
 and store signage to "Join The Fight Against Cancer" and show their support
 with their shopping dollars on that day.
     Great Valu customers' generous shopping dollars resulted in a
 $21,275 donation which will be presented to the Mid-Atlantic American Cancer
 Society by SUPERVALU Eastern Region Vice President Advertising, Bob McGaw at a
 an ACS "Relay For Life" fundraising event in May on behalf of the Great Valu
 and its caring customers.
     Great Valu was formed in 1998 by a group of independent grocery store
 owners in Virginia and Maryland who pooled their advertising dollars and
 buying power together to better market their stores, draw new customers, and
 drive sales.  As a member of the Great Valu group, store owners were able to
 market themselves under the regionally advertised and increasingly recognized
 Great Valu store brand name as well as promote and sell goods at a lower cost.
 Within a year, the Great Valu group grew to over 100 stores expanding into
 Pennsylvania, Delaware, New Jersey, West Virginia, and North Carolina.
     Today, the Great Valu group continues to grow in size and reach with its
 drive to create a uniquely satisfying shopping experience that offers products
 and services that exceed their customers' expectations.
     The Great Valu group is supported by SUPERVALU Eastern Region, the largest
 wholesale distributor on the east coast and the fastest growing region of its
 Minneapolis-based parent company SUPERVALU, INC. (NYSE:   SVU).  SUPERVALU, INC.
 is the 10th largest supermarket retailer in the country and is this nation's
 largest distributor to grocery retailers.
 
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SOURCE SUPERVALU Eastern Region
    RICHMOND, Va., April 26 /PRNewswire/ -- Great Valu customers throughout
 the east coast showed their support on April 14 for Great Valu's "Fight
 Against Cancer" generating record sales for many stores and a $21,275 donation
 to the American Cancer Society (ACS).
     With a personal commitment from each Great Valu store owner to actively
 support those organizations and causes that add to the quality of life in
 their community, Great Valu pledged last month to its customers that it would
 donate 1% of all sales captured on April 14th at its more than 100 stores
 located in the Mid-Atlantic.  Customers were encouraged in newspaper circulars
 and store signage to "Join The Fight Against Cancer" and show their support
 with their shopping dollars on that day.
     Great Valu customers' generous shopping dollars resulted in a
 $21,275 donation which will be presented to the Mid-Atlantic American Cancer
 Society by SUPERVALU Eastern Region Vice President Advertising, Bob McGaw at a
 an ACS "Relay For Life" fundraising event in May on behalf of the Great Valu
 and its caring customers.
     Great Valu was formed in 1998 by a group of independent grocery store
 owners in Virginia and Maryland who pooled their advertising dollars and
 buying power together to better market their stores, draw new customers, and
 drive sales.  As a member of the Great Valu group, store owners were able to
 market themselves under the regionally advertised and increasingly recognized
 Great Valu store brand name as well as promote and sell goods at a lower cost.
 Within a year, the Great Valu group grew to over 100 stores expanding into
 Pennsylvania, Delaware, New Jersey, West Virginia, and North Carolina.
     Today, the Great Valu group continues to grow in size and reach with its
 drive to create a uniquely satisfying shopping experience that offers products
 and services that exceed their customers' expectations.
     The Great Valu group is supported by SUPERVALU Eastern Region, the largest
 wholesale distributor on the east coast and the fastest growing region of its
 Minneapolis-based parent company SUPERVALU, INC. (NYSE:   SVU).  SUPERVALU, INC.
 is the 10th largest supermarket retailer in the country and is this nation's
 largest distributor to grocery retailers.
 
                      MAKE YOUR OPINION COUNT - Click Here
                http://tbutton.prnewswire.com/prn/11690X49282505
 
 SOURCE  SUPERVALU Eastern Region