Grupo Attitude - The twenty most potent corporate reputations in Brazil contributing US$130bn of shareholder value

Reputation is crucial when it comes to company value and the first evaluation of Brazilian companies by Reputation Dividend has shown its accounting for close to 33% of the total market cap of the country's largest companies

Jul 30, 2015, 15:46 ET from Grupo Attitude e Reputation Dividend

SAO PAULO, July 30, 2015 /PRNewswire/ -- Reputation Dividend (www.reputationdividend.com), in cooperation with Grupo Attitude (www.attitudesa.com), announced today the 2015 Brazil Reputation Dividend Report. This first look ever studied 34 companies of the Bovespa Index ("Ibovespa"), which currently comprises shares of 61 companies. Although they represent just 56% of all Ibovespa companies, they account for 90% of its total weighted average (more actively traded and better representative stocks of that market), and where selected based on higher market caps, liquidity and analyst coverage.

For Simon Cole, Founding Partner of Reputation Dividend, "the Top 5 companies in terms of Reputation Premium were Cielo, Smiles, Ultrapar, Ambev and BRF. Each one of them is commanding a corporate reputation that is currently inspiring investor confidence to the extent that it is accounting for at least  43% of market capitalization. The twenty most potent corporate reputations in Brazil account for US$130 billion (average of 33%) of the total market cap of US$399 billion (as of June, 2015). This not only demonstrates the importance of these assets but also underlines the critical role of effective reputation management in order to secure shareholder value already created and realise further growth potential".

Position

Company

Ticker             

Market Cap as of 6/30/15 (US$ million)

Reputation Premium

Reputation Value (US$ million)

1

Cielo

CIEL3

24,631

45%

11,084

2

Smiles

SMLE3

2,043

45%

919

3

Ultrapar

UGPA3

11,616

44%

5,111

4

Ambev

ABEV3

101,002

43%

43,431

5

BRF

BRFS3

19,697

43%

8,470

6

Lojas Americanas

LAME4

6,491

35%

2,272

7

Souza Cruz

CRUZ3

13,582

33%

4,482

8

Telefonica VIVO

VIVT4

19,610

32%

6,275

9

Banco Bradesco

BBDC4, BBDC3

55,239

31%

17,124

10

Lojas Renner

LREN3

3,754

29%

1,089

11

CCR

CCRO3

10,313

28%

2,888

12

Klabin

KLBN11

5,451

27%

1,472

13

Multiplan

MULT3

3,632

26%

944

14

Fibria

FIBR3

7,154

24%

1,717

15

Embraer

EMBR3

6,460

24%

1,551

16

Tractebel Energia

TBLE3

7,639

23%

1,757

17

BB Seguridade

BBSE3

22,706

20%

4,541

18

Itau Unibanco

ITUB4, ITUB3

67,077

20%

13,415

19

Natura

NATU3

4,249

19%

807

20

CPFL Energia

CPFE3

6,261

17%

1,064

21

Kroton Educacional

KROT3

5,915

17%

1,005

22

TIM Brasil

TIMP3

10,112

16%

1,584

23

BM&FBovespa

BVMF3

6,385

15%

946

24

Cosan

CSAN3

4,037

12%

473

25

Hypermarcas

HYPE3

4,230

11%

446

26

Suzano Papel e Celulose

SUZB5

4,480

7%

334

27

Qualicorp

QUAL3

2,493

<6%

-

28

Petrobras

PETR4, PETR3

43,507

<6%

-

29

Cetip

CTIP3

3,162

<6%

-

30

Usiminas

USIM5

3,338

<6%

-

31

Banco do Brasil

BBAS3

23,816

<6%

-

32

Vale

VALE5, VALE3

37,103

<6%

-

33

JBS

JBSS3

12,917

<6%

-

34

Grupo Pao de Acucar (GPA)

PCAR4

9,031

<6%

-

Reputation Dividend specialises in quantitative reputation analytics and is the publisher of the Annual Reputation Dividend Report for the UK and the US. The 2016 Brazil Reputation Dividend Report will be expanded to include more companies and further breakdowns of the economic impact of each individual company's reputation asset.

"The implications for Brazilian companies are clear and the challenges are demanding that two crucial questions be answered if these assets are to be managed to best effect: (i) how stakeholders view both you and your competition, what are their strengths and what are their vulnerabilities? and (ii) what matters most to your stakeholders, which drivers have the greatest impact on reputation value, and what messaging will secure and grow it fastest?" commented Rodolfo Zabisky, Chairman and CEO of Grupo Attitude.

Contact:
Simon Cole, Reputation Dividend, M: +44 795 642 3843, simon@reputationdividend.com
Rodolfo Zabisky, Attitude, T: +5511 3529-3770, rodolfo.zabisky@attitudesa.com

About Reputation Dividend (www.reputationdividend.com): Reputation Dividend is an independent corporate reputation and brand research consultancy specialising in quantitative reputation analytics and is the publisher of the Annual Reputation Dividend Report. Reputation Dividend developed the methodology that underpins its analysis six years ago. Reputation Dividend has published studies (http://reputationdividend.com/recent-studies/) covering both the UK and US equity markets and undertaken bespoke analysis on behalf of a number of leading companies in the US, UK and Europe.

About Grupo Attitude (www.attitudesa.com): Grupo Attitude S.A. is a leading communications agency that operates on four major fronts: corporate communications; investor relations/governance; digital marketing/videos and research. This combination of skills allows the company to offer the market a compelling value proposition: research/benchmark, analysis, planning and engagement actions across existing platforms (digital and analog) for main stakeholders (consumers, investors, media, government, board members and employees).

SOURCE Grupo Attitude e Reputation Dividend



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