GS Marketing To Acquire Traffic Builders

Aug 06, 2015, 09:00 ET from GS Marketing, Inc.

HOUSTON, Aug. 6, 2015 /PRNewswire/ -- GS Marketing, Inc. (GSM) announced today that it has acquired Traffic Builders of Louisville, Kentucky. As a result, GSM gains a new print and digital marketing technology platform to strengthen its data-driven direct marketing solutions for the automotive industry and enhance its ability to meet the needs of its customers. In addition, GSM will expand its customer base within the automotive and recreational vehicle industries.

"We are extremely excited about our new growth opportunity with Traffic Builders," said Shelley Washburn, GSM president. "Their nearly two decades of proven expertise and integrated products across all delivery platforms will help GSM to become an even stronger brand leader in automotive marketing. Plus, we love their zest for customer satisfaction and creating a fun, engaging work environment—values we hold close to our hearts and incorporate as a part of our business strategy."

"This union allows our innovation and talent to find a great home within an organization that can help us to better realize our potential," said Chuck Patton, owner of Traffic Builders. "Together, with our customer-focused and friendly cultures, there are significantly more opportunities than apart." Chuck Patton will report to Shelley Washburn.

GSM will continue to operate offices in Houston, TX and Louisville, KY.  The Houston office will focus on technology and digital marketing while the Louisville facility will focus on increased print production. GSM expects to complete the integration with Traffic Builders by the end of the year.

About GS Marketing
Headquartered in Houston, Texas, GS Marketing is a full service direct marketing company with nearly three decades of experience marketing products and services for automotive dealerships, dealer groups and manufacturers. GS Marketing has approximately 85 associates and is part of The Friedkin Group. Additional information about GS Marketing can be found at

About Traffic Builders
Traffic Builders is a multichannel direct marketing agency servicing over 300 automobile dealers of all manufacturer types. The company, with approximately 20 full-time associates, is based in Louisville, Kentucky. Additional information about Traffic Builders can be found at

Brent Diggins

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SOURCE GS Marketing, Inc.