Hang Up on Confusion; CircuitCity.com's 'Wireless Advisor' Will Help You Connect With the Right Phone, Right Service Plan

Apr 11, 2001, 01:00 ET from Circuit City

    RICHMOND, Va., April 11 /PRNewswire/ -- You've seen the advantages of
 staying in touch with family, friends and co-workers.  But picking out the
 wireless telephone and service plan that's right for you can be a daunting
 task, especially for first-time consumers. Roaming charges, activation fees,
 incoming minute fees, analog, digital or PCS? Coverage areas, peak time, talk
 time, standby time, messaging, paging, dual-mode or tri-mode?  It can be
 enough to make your head spin!
     But help is only a mouse click away.  A longtime leader in bringing new
 technologies to the public, Circuit City is now offering handsets and top-
 notch wireless communications information online.  CircuitCity.com features a
 "Wireless Advisor" to help consumers navigate the maze of service plans,
 products and accessories that are available around the country.
     "We know how intimidating this process can be, even for veteran wireless
 consumers," said John Froman, Circuit City's executive vice president -
 merchandising. "In our stores, Circuit City sales associates provide expert
 help and guidance to wireless shoppers. And now our Web site provides a
 valuable resource for people who want to examine service plans and products on
 their own, from the comfort of their homes."
     CircuitCity.com sells Sprint PCS handsets and accessories.  The Web site
 also provides detailed information on more than 1,000 service plans offered by
 Sprint, Cingular Wireless, AT&T Wireless Services, Nextel Communications and
 Verizon Wireless.
     The Wireless Advisor at CircuitCity.com explains the technical world of
 wireless communications in plain language. Coverage areas are displayed in
 easy-to-understand graphics. Tips are offered to help customers choose the
 phones and service that are most cost effective and most appropriate to meet
 their needs.
     "For most folks, this is not a snap decision," said Froman. "It's
 important to consider where, when and how often the wireless telephone will be
 used. Different service plans are offered in different parts of the country,
 and our Web site is set up to provide information that's tailored to fit the
 needs of our customers where they live and work."
     Through a step-by-step process, Circuit City's Wireless Advisor makes it
 easy to choose the right combination of service plan and phone from the dozens
 of choices available in most markets.  Plans and handsets can be compared side
 by side, and information on service plans is updated daily to reflect the
 latest coverage and promotional offers.  Customers who prefer a streamlined
 shopping experience can print out Wireless Advisor recommendations and carry
 them to their local Circuit City store.
     The Wireless Advisor joins other features that have established
 CircuitCity.com as one of the nation's premier consumer electronics Web sites.
 In addition to being able to shop and compare more than 2,500 brand-name
 electronics items, CircuitCity.com customers can choose from among more than
 250,000 titles in popular and classical music, movies and video games.  And
 thanks to advanced streaming video technology, CircuitCity.com customers can
 now rotate hundreds of product images 360 degrees and zoom in on important
 features. Wireless handsets are among the products featured in
 CircuitCity.com's "spin" and "detail" views.
     CircuitCity.com offers direct shipping or immediate in-store pickup at
 nearly 600 Circuit City Superstores. The Web site allows customers to check
 inventory status in real time at Web warehouses and in local Circuit City
 Superstores. And CircuitCity.com customers who choose to pick up their
 merchandise automatically pay the lower of the in-store or Web site price.
     Circuit City is a leading national retailer of brand-name consumer
 electronics, personal computers and entertainment software. With headquarters
 in Richmond, Va., Circuit City operates 593 Circuit City Superstores and 34
 mall-based Circuit City Express stores, giving it more locations in more
 markets than any other consumer electronics specialty retailer.  For more
 information, access Circuit City's Web site at http://www.CircuitCity.com .
 
 

SOURCE Circuit City
    RICHMOND, Va., April 11 /PRNewswire/ -- You've seen the advantages of
 staying in touch with family, friends and co-workers.  But picking out the
 wireless telephone and service plan that's right for you can be a daunting
 task, especially for first-time consumers. Roaming charges, activation fees,
 incoming minute fees, analog, digital or PCS? Coverage areas, peak time, talk
 time, standby time, messaging, paging, dual-mode or tri-mode?  It can be
 enough to make your head spin!
     But help is only a mouse click away.  A longtime leader in bringing new
 technologies to the public, Circuit City is now offering handsets and top-
 notch wireless communications information online.  CircuitCity.com features a
 "Wireless Advisor" to help consumers navigate the maze of service plans,
 products and accessories that are available around the country.
     "We know how intimidating this process can be, even for veteran wireless
 consumers," said John Froman, Circuit City's executive vice president -
 merchandising. "In our stores, Circuit City sales associates provide expert
 help and guidance to wireless shoppers. And now our Web site provides a
 valuable resource for people who want to examine service plans and products on
 their own, from the comfort of their homes."
     CircuitCity.com sells Sprint PCS handsets and accessories.  The Web site
 also provides detailed information on more than 1,000 service plans offered by
 Sprint, Cingular Wireless, AT&T Wireless Services, Nextel Communications and
 Verizon Wireless.
     The Wireless Advisor at CircuitCity.com explains the technical world of
 wireless communications in plain language. Coverage areas are displayed in
 easy-to-understand graphics. Tips are offered to help customers choose the
 phones and service that are most cost effective and most appropriate to meet
 their needs.
     "For most folks, this is not a snap decision," said Froman. "It's
 important to consider where, when and how often the wireless telephone will be
 used. Different service plans are offered in different parts of the country,
 and our Web site is set up to provide information that's tailored to fit the
 needs of our customers where they live and work."
     Through a step-by-step process, Circuit City's Wireless Advisor makes it
 easy to choose the right combination of service plan and phone from the dozens
 of choices available in most markets.  Plans and handsets can be compared side
 by side, and information on service plans is updated daily to reflect the
 latest coverage and promotional offers.  Customers who prefer a streamlined
 shopping experience can print out Wireless Advisor recommendations and carry
 them to their local Circuit City store.
     The Wireless Advisor joins other features that have established
 CircuitCity.com as one of the nation's premier consumer electronics Web sites.
 In addition to being able to shop and compare more than 2,500 brand-name
 electronics items, CircuitCity.com customers can choose from among more than
 250,000 titles in popular and classical music, movies and video games.  And
 thanks to advanced streaming video technology, CircuitCity.com customers can
 now rotate hundreds of product images 360 degrees and zoom in on important
 features. Wireless handsets are among the products featured in
 CircuitCity.com's "spin" and "detail" views.
     CircuitCity.com offers direct shipping or immediate in-store pickup at
 nearly 600 Circuit City Superstores. The Web site allows customers to check
 inventory status in real time at Web warehouses and in local Circuit City
 Superstores. And CircuitCity.com customers who choose to pick up their
 merchandise automatically pay the lower of the in-store or Web site price.
     Circuit City is a leading national retailer of brand-name consumer
 electronics, personal computers and entertainment software. With headquarters
 in Richmond, Va., Circuit City operates 593 Circuit City Superstores and 34
 mall-based Circuit City Express stores, giving it more locations in more
 markets than any other consumer electronics specialty retailer.  For more
 information, access Circuit City's Web site at http://www.CircuitCity.com .
 
 SOURCE  Circuit City

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