Hanna Lee Communications, Inc. Named PR Agency of Record for the Manhattan Cocktail Classic

First-Ever Celebration of All Things Cocktail-Related for the Big Apple

Jul 28, 2009, 15:01 ET from Hanna Lee Communications, Inc.

NEW YORK, July 28 /PRNewswire/ -- Hanna Lee Communications, Inc., an award-winning boutique PR agency specialized in spirits, food, wine, travel and lifestyle, today announced that it has been named the PR agency of record for the Manhattan Cocktail Classic, New York City's first-ever, multi-day event celebrating the history, contemporary culture and artful craft of the cocktail. The agency is responsible for publicizing the two-day preview on October 3 & 4, 2009, as well as the grand event in May 2010.

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The event is being organized by Lesley Townsend, a cocktail enthusiast and former director of Astor Center. She envisions a series of world-class educational seminars led by her advisory board that consists of master mixologists, speakeasy impresarios and cocktail scholars. Board members include Dale DeGroff, David Wondrich, Paul Pacult, Doug Frost, Gary Regan, Sasha Petraske, Audrey Saunders, Julie Reiner, Charlotte Voisey, Steve Olson, Simon Ford, Allen Katz and Andy Seymour. There will also be numerous special events and celebratory parties.

"Cocktails have long enriched New York City's history and we are among a handful of cities giving birth to the cocktail renaissance," said Hanna Lee, President and Founder of Hanna Lee Communications, Inc. "We are honored to represent this special organization that salutes the cocktail tradition, as well as its distinguished advisory board members who are leading the industry to new heights of authenticity, integrity and achievement. This will be a celebration like no other and one that will no doubt become a fixture of our great city."

"It was critical to find the right fit in a PR agency for this event - and it was immediately apparent to me that Hanna Lee and her team not only understood what we're trying to do here but furthermore shared our passion and enthusiasm for the project," said Lesley Townsend, Founder and Director of the Manhattan Cocktail Classic. "Armed with the strategy, expertise, and experience of a company like Hanna Lee Communications, I think we'll really be able to push this project to a whole new level."

About the Manhattan Cocktail Classic

The Manhattan Cocktail Classic is New York City's first ever multi-day event celebrating the history, contemporary culture, and artful craft of the cocktail. Part festival, part fete, part conference, part cocktail party, the Manhattan Cocktail Classic brings together the unparalleled talents and opportunities of the bars, bartenders, and restaurants of our great city for two days of activities, both educational and celebratory in nature, championing the common ideals of authenticity, equality, sustainability, service, and pleasure. (There will be some drinking involved, too.) For additional information, kindly visit www.manhattancocktailclassic.com.

About Hanna Lee Communications, Inc.

Headquartered in New York City, Hanna Lee Communications, Inc. is an award-winning, boutique PR agency specialized in spirits, food, wine, travel and lifestyle industries and event management. The agency only represents products and companies about which it is passionate. This outlook drives the agency's well-acknowledged excellence.

Hanna Lee Communications has created a number of successful PR case studies, including the "Truth in Vodka" campaign for Sobieski Vodka which won first runner-up for PRWeek for "Best Consumer Launch of the Year," as well as a nomination for the SABRE Awards (given by The Holmes Report based in London). The agency also contributed to developing the Prosecco category in the U.S. through its work.

Current clients include Terra Andina Chilean Winery, Bar Celona Tapas Lounge, Lowell European-Style Yogurts, Portugal Top Wineries Consortium, The Winemakers TV Series on PBS, the Manhattan Cocktail Classic and Don Coqui Restaurant. Hanna Lee Communications has distinguished itself by cultivating long-term, trustworthy relationships with clients, key industry influencers as well as journalists in both the trade and consumer media. For more information, please visit www.hannaleecommunications.com.

SOURCE Hanna Lee Communications, Inc.