NEW YORK, May 7, 2014 /PRNewswire/ -- Hanna Lee Communications, Inc., an award-winning marketing agency that integrates "out-of-the-box" public relations with advanced social media marketing, today announces it has been named agency of record of Louis Royer Cognac for the fourth consecutive year. The program, which will continue to spotlight the house's "Force 53" VSOP Cognac, includes trade and consumer media relations, event management, as well as social media strategy consulting.
Established in 1853, Louis Royer is an iconic, boutique Cognac house located on the banks of the Charente River in Jarnac, France. Led by the fifth generation of its founding family, it is a revered producer of award-winning Cognacs, including VSOP, XO and high proof expressions such as "Force 53" VSOP Cognac, which is the focus of the agency's activities.
"Hanna Lee Communications has been a great partner for Louis Royer Cognac," says Jean-Cyrill Vincent, Export Manager (Americas), Louis Royer Cognac. "The agency has done an outstanding job promoting Louis Royer Cognac and our 'Force 53' expression and creating the overproof Cognac category in the U.S. They positioned Louis Royer top-of-mind among top craft bartenders and made our house synonymous with quality and innovation. Their strategic insights and passion for our brand made a huge difference and we are excited about our continued collaboration."
"It is rewarding when clients recognize our work and reward us by extending our relationship," says Hanna Lee, President and Founder, Hanna Lee Communications. "We feel privileged to continue spotlighting 'Force 53' as Louis Royer's flagship Cognac expression and restoring Cognac to its rightful role as a go-to base spirit for cocktails, both classic and innovative. We're looking forward to building the momentum of 'Force 53' in the mixology community and among sophisticated tipplers and working closely with Nicolas Royer, a sixth generation member of the Royer family."
About Hanna Lee Communications, Inc. Headquartered in New York City, Hanna Lee Communications, Inc. is an award-winning marketing agency that integrates "out-of-the-box" public relations with advanced social media marketing. It is specialized in hospitality and lifestyle PR, including spirits, wine, food and travel, as well as event management. The agency only represents products and companies that it is passionate about. This outlook drives its well-acknowledged excellence.
The agency has created a number of successful PR, event management and social media case studies that have earned recognition from prestigious national and international organizations that include PR News' Platinum PR Awards, PRWeek Awards, SABRE Awards, PRSA-NY's Big Apple Awards, The Communicator Awards, The Bulldog Awards and the W 3 Awards. In addition, through its multi-year PR campaign for Mionetto Wines, Hanna Lee Communications contributed to developing the now popular Prosecco category in the U.S.
Hanna Lee Communications' client experience includes the Manhattan Cocktail Classic, The Dead Rabbit, Hangar 1 Vodka, TINCUP American Whiskey, PAMA Pomegranate Liqueur, Campari, Louis Royer Cognac, The Cooper Spirits Co., Leblon Cachaca, Santa Teresa Rum, Bacchanal Restaurant, GRACE Restaurant and others.
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