Hardee's Finds New Home for Headquarters; Maintains Ties With Past as Chain Moves Forward

Apr 25, 2001, 01:00 ET from Hardee's Food Systems, Inc.

    ST. LOUIS, April 25 /PRNewswire/ -- Hardee's is working on a new recipe
 for success -- blending its reputation for Southern hospitality with a
 Midwestern headquarters.  This month, Hardee's Food Systems, Inc. opens its
 new headquarters in the Firstar Plaza located in downtown St. Louis.  The
 restaurant chain originated in Rocky Mount, NC, 40 years ago this year.
     "For 40 years, the heart of Hardee's beat in Rocky Mount, and its
 contributions to our hometown heritage will continue to be a very important
 part of this company," said Andy Puzder, Hardee's president and chief
 executive officer.  Puzder also is president and chief executive officer of
 CKE Restaurants, Inc., Hardee's parent company.  "As our company has grown
 with restaurants from coast to coast, we recognized that there were compelling
 business reasons to move our Hardee's headquarters."
     "St. Louis gives us a more centralized location from which to operate
 restaurants in Hardee's core markets," Puzder said.  "As a major metropolitan
 area, St. Louis makes it easier for us to find and recruit management talent
 and much more convenient for our employees and our franchisees to travel to
 and from our headquarters.  We will continue to maintain a significant
 regional office in Rocky Mount to support our many company and franchise
 restaurants throughout the southeast."
     In its first year, Hardee's new headquarters will be home to approximately
 75 employees, a number that includes senior management and staff members who
 previously worked in Hardee's regional office in St. Peter's, Mo.  Departments
 that now operate out of St. Louis include: Operations, Marketing, Quality
 Assurance, Legal, Franchise Operations, Finance, Human Resources, Training,
 and International.
     The headquarters move comes at a time when the Hardee's chain is refocused
 on improving each guest's experience at its restaurants, and celebrating its
 40th anniversary.  Additionally, Hardee's is returning to its heritage of
 charbroiled burgers with its chainwide remodel program, begun in 1997.
     Hardee's Food Systems, Inc., founded in North Carolina and now based in
 St. Louis, Mo., is a wholly owned subsidiary of CKE Restaurants, Inc. of
 Anaheim, Calif.  CKE Restaurants, Inc. is publicly traded on the New York
 Stock Exchange as CKR.  CKE Restaurants, Inc., through its subsidiaries,
 franchisees and licensees, operates more than 3,700 quick-service restaurants,
 including 2,657 Hardee's restaurants in 32 states and 11 foreign countries;
 980 Carl's Jr. restaurants located in 13 Western states and Mexico; and 125
 Taco Bueno restaurants in Texas and Oklahoma.
 
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SOURCE Hardee's Food Systems, Inc.
    ST. LOUIS, April 25 /PRNewswire/ -- Hardee's is working on a new recipe
 for success -- blending its reputation for Southern hospitality with a
 Midwestern headquarters.  This month, Hardee's Food Systems, Inc. opens its
 new headquarters in the Firstar Plaza located in downtown St. Louis.  The
 restaurant chain originated in Rocky Mount, NC, 40 years ago this year.
     "For 40 years, the heart of Hardee's beat in Rocky Mount, and its
 contributions to our hometown heritage will continue to be a very important
 part of this company," said Andy Puzder, Hardee's president and chief
 executive officer.  Puzder also is president and chief executive officer of
 CKE Restaurants, Inc., Hardee's parent company.  "As our company has grown
 with restaurants from coast to coast, we recognized that there were compelling
 business reasons to move our Hardee's headquarters."
     "St. Louis gives us a more centralized location from which to operate
 restaurants in Hardee's core markets," Puzder said.  "As a major metropolitan
 area, St. Louis makes it easier for us to find and recruit management talent
 and much more convenient for our employees and our franchisees to travel to
 and from our headquarters.  We will continue to maintain a significant
 regional office in Rocky Mount to support our many company and franchise
 restaurants throughout the southeast."
     In its first year, Hardee's new headquarters will be home to approximately
 75 employees, a number that includes senior management and staff members who
 previously worked in Hardee's regional office in St. Peter's, Mo.  Departments
 that now operate out of St. Louis include: Operations, Marketing, Quality
 Assurance, Legal, Franchise Operations, Finance, Human Resources, Training,
 and International.
     The headquarters move comes at a time when the Hardee's chain is refocused
 on improving each guest's experience at its restaurants, and celebrating its
 40th anniversary.  Additionally, Hardee's is returning to its heritage of
 charbroiled burgers with its chainwide remodel program, begun in 1997.
     Hardee's Food Systems, Inc., founded in North Carolina and now based in
 St. Louis, Mo., is a wholly owned subsidiary of CKE Restaurants, Inc. of
 Anaheim, Calif.  CKE Restaurants, Inc. is publicly traded on the New York
 Stock Exchange as CKR.  CKE Restaurants, Inc., through its subsidiaries,
 franchisees and licensees, operates more than 3,700 quick-service restaurants,
 including 2,657 Hardee's restaurants in 32 states and 11 foreign countries;
 980 Carl's Jr. restaurants located in 13 Western states and Mexico; and 125
 Taco Bueno restaurants in Texas and Oklahoma.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X01471187
 
 SOURCE  Hardee's Food Systems, Inc.