Harley-Davidson and Staples Elected to the 2001 Marketing Hall of Fame

Smart Marketers Built Lasting Brands



Apr 27, 2001, 01:00 ET from New York American Marketing Association

    NEW YORK, April 27 /PRNewswire/ -- Harley-Davidson and Staples, two brands
 that millions of consumers in the U.S. and abroad have embraced with
 enthusiasm, have been elected to the prestigious Marketing Hall of Fame(R),
 sponsored by the New York American Marketing Association.  The companies,
 Harley-Davidson Motor Company and Staples, Inc. are being recognized for doing
 an outstanding job of building and sustaining their brands through smart
 marketing.
     The winners are elected by panels of experienced, senior-level industry
 leaders who identify the brands most deserving to be honored.  The two
 companies will be inducted into the Marketing Hall of Fame as a highlight of
 the 33rd Annual EFFIE Awards Show, presented by the New York AMA on June 6th
 at the Marriott Marquis in New York.
     Harley-Davidson, based in Milwaukee, WI, will be honored for its
 outstanding, enduring success in the marketplace for more than 25 years, a
 'classic' brand.  Since 1903, Harley Davidson has maintained essentially the
 same positioning.  For motorcyclists and aspiring riders, Harley-Davidson
 means "attitude" toward living that is both uncompromising and rooted in
 freedom, individualism and adventure.  Harley-Davidson rejuvenated its great
 brand, revitalized the declining U.S. motorcycle industry, and achieved
 15 years of consecutive record earnings and revenue growth right up to the
 present time.
     Staples, based in Framingham, MA, is the winner in the 'current' category,
 which recognizes those who have built major brands within the last 15 years.
 Tapping into a deep understanding of the frustrations and worries of small
 business owners, Staples invented the concept of the Office Supply Superstore,
 bringing "low" prices and massive selection previously only available to large
 companies to home and small offices throughout the U.S. and in six countries
 abroad.  The result: double digit same-store sales increases from 1994 to the
 end of 2000.
 
     The Marketing Hall of Fame was created in 1993 by the New York American
 Marketing Association to recognize the valuable contribution that marketing
 makes to the American free enterprise system. http://www.nyama.org for more
 information.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X89741153
 
 

SOURCE New York American Marketing Association
    NEW YORK, April 27 /PRNewswire/ -- Harley-Davidson and Staples, two brands
 that millions of consumers in the U.S. and abroad have embraced with
 enthusiasm, have been elected to the prestigious Marketing Hall of Fame(R),
 sponsored by the New York American Marketing Association.  The companies,
 Harley-Davidson Motor Company and Staples, Inc. are being recognized for doing
 an outstanding job of building and sustaining their brands through smart
 marketing.
     The winners are elected by panels of experienced, senior-level industry
 leaders who identify the brands most deserving to be honored.  The two
 companies will be inducted into the Marketing Hall of Fame as a highlight of
 the 33rd Annual EFFIE Awards Show, presented by the New York AMA on June 6th
 at the Marriott Marquis in New York.
     Harley-Davidson, based in Milwaukee, WI, will be honored for its
 outstanding, enduring success in the marketplace for more than 25 years, a
 'classic' brand.  Since 1903, Harley Davidson has maintained essentially the
 same positioning.  For motorcyclists and aspiring riders, Harley-Davidson
 means "attitude" toward living that is both uncompromising and rooted in
 freedom, individualism and adventure.  Harley-Davidson rejuvenated its great
 brand, revitalized the declining U.S. motorcycle industry, and achieved
 15 years of consecutive record earnings and revenue growth right up to the
 present time.
     Staples, based in Framingham, MA, is the winner in the 'current' category,
 which recognizes those who have built major brands within the last 15 years.
 Tapping into a deep understanding of the frustrations and worries of small
 business owners, Staples invented the concept of the Office Supply Superstore,
 bringing "low" prices and massive selection previously only available to large
 companies to home and small offices throughout the U.S. and in six countries
 abroad.  The result: double digit same-store sales increases from 1994 to the
 end of 2000.
 
     The Marketing Hall of Fame was created in 1993 by the New York American
 Marketing Association to recognize the valuable contribution that marketing
 makes to the American free enterprise system. http://www.nyama.org for more
 information.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X89741153
 
 SOURCE  New York American Marketing Association