Harrah's Entertainment Donates Scholarships To Nevada Council on Problem Gambling

Apr 18, 2001, 01:00 ET from Harrah's Entertainment, Inc.

    LAS VEGAS, April 18 /PRNewswire/ -- Harrah's Entertainment, Inc.
 (NYSE:   HET), the leading consumer-marketing company in the gaming industry,
 announced today it will donate five $1,000 scholarships this year to a
 youth-awareness program administered by the Nevada Council on Problem
 Gambling.
     The Nevada Project 21(R) Scholarship Program was launched by Harrah's
 Entertainment in 1996.  Last year, its supporters included Harveys Casino
 Resorts, Primadonna Resorts, Ameristar Casinos, International Game Technology,
 and the San Remo and New York-New York hotel-casinos.
     This year, Harrah's turned administration of the program over to the
 Nevada Council on Problem Gambling to encourage additional gaming companies to
 support it.
     "Adults know they must be 21 years old to gamble, but it's important to
 take this message to where young people are -- in schools," said Carol O'Hare,
 Executive Director of the Nevada Council.  "The Project 21 Scholarship Program
 provides a vehicle that enables us get the message to students."
     The program provides scholarships to students who design effective
 communications campaigns that educate their peers about the problems of
 underage gambling.
     "We hope that with Carol O'Hare and the Nevada Council now administering
 the program, other gaming companies will provide support to this worthwhile
 cause," said George Togliatti, Corporate Director of Government and Community
 Relations for Harrah's.
     The Nevada Council on Problem Gambling is a non-profit information and
 referral agency whose mission is to generate awareness, promote education and
 advocate quality treatment of problem gambling in the state.
     Founded more than 60 years ago, Harrah's Entertainment, Inc. is the most
 recognized and respected name in the casino-entertainment industry, operating
 21 casinos in the United States under the Harrah's, Showboat, Rio and Players
 brand names.  With a combined database of more than 19 million players,
 Harrah's Entertainment is focused on building loyalty and value with its
 target customers through a unique combination of great service, excellent
 products, unsurpassed distribution, operational excellence and technology
 leadership.
     Additional information about Harrah's appears on the company's web site at
 www.harrahs.com.
 
 

SOURCE Harrah's Entertainment, Inc.
    LAS VEGAS, April 18 /PRNewswire/ -- Harrah's Entertainment, Inc.
 (NYSE:   HET), the leading consumer-marketing company in the gaming industry,
 announced today it will donate five $1,000 scholarships this year to a
 youth-awareness program administered by the Nevada Council on Problem
 Gambling.
     The Nevada Project 21(R) Scholarship Program was launched by Harrah's
 Entertainment in 1996.  Last year, its supporters included Harveys Casino
 Resorts, Primadonna Resorts, Ameristar Casinos, International Game Technology,
 and the San Remo and New York-New York hotel-casinos.
     This year, Harrah's turned administration of the program over to the
 Nevada Council on Problem Gambling to encourage additional gaming companies to
 support it.
     "Adults know they must be 21 years old to gamble, but it's important to
 take this message to where young people are -- in schools," said Carol O'Hare,
 Executive Director of the Nevada Council.  "The Project 21 Scholarship Program
 provides a vehicle that enables us get the message to students."
     The program provides scholarships to students who design effective
 communications campaigns that educate their peers about the problems of
 underage gambling.
     "We hope that with Carol O'Hare and the Nevada Council now administering
 the program, other gaming companies will provide support to this worthwhile
 cause," said George Togliatti, Corporate Director of Government and Community
 Relations for Harrah's.
     The Nevada Council on Problem Gambling is a non-profit information and
 referral agency whose mission is to generate awareness, promote education and
 advocate quality treatment of problem gambling in the state.
     Founded more than 60 years ago, Harrah's Entertainment, Inc. is the most
 recognized and respected name in the casino-entertainment industry, operating
 21 casinos in the United States under the Harrah's, Showboat, Rio and Players
 brand names.  With a combined database of more than 19 million players,
 Harrah's Entertainment is focused on building loyalty and value with its
 target customers through a unique combination of great service, excellent
 products, unsurpassed distribution, operational excellence and technology
 leadership.
     Additional information about Harrah's appears on the company's web site at
 www.harrahs.com.
 
 SOURCE  Harrah's Entertainment, Inc.

RELATED LINKS

http://www.harrahs.com