Harrah's Entertainment Names Gary Loveman President; CFO Colin Reed Resigns to Become CEO of Gaylord Entertainment; Charles Atwood Becomes Chief Financial Officer of Harrah's

Apr 23, 2001, 01:00 ET from Harrah's Entertainment, Inc.

    LAS VEGAS, April 23 /PRNewswire Interactive News Release/ -- Harrah's
 Entertainment, Inc. (NYSE:   HET), the leading consumer-marketing company in the
 gaming industry, announced several senior management changes today.
     Gary Loveman, Chief Operating Officer and a member of the Office of the
 President and Board of Directors of Harrah's Entertainment, has been appointed
 to the new position of President.  He will continue to serve as Chief
 Operating Officer.
     Colin Reed, currently the Company's Chief Financial Officer, a Director
 and member of the Office of the President, has resigned to assume the post of
 President and Chief Executive Officer of Gaylord Entertainment Company in
 Nashville, Tenn.
     Charles Atwood, currently Vice President and Treasurer of Harrah's
 Entertainment, has been promoted to Senior Vice President and Chief Financial
 Officer.
     "I'm very pleased to announce the promotions of Gary and Chuck," said Phil
 Satre, Harrah's Entertainment Chairman and Chief Executive Officer.  "In his
 tenure with Harrah's, Gary has brought to our Company an intelligence and
 focus on brand-building that is unique to our industry.
     "Under Gary's leadership, Harrah's has implemented industry-leading
 customer recognition and loyalty tools that have driven superior returns at
 our properties across the country.  Gary's understanding of our business and
 his recognition of the opportunities it presents to deliver high-quality
 entertainment experiences to our customers have proven invaluable to our
 growth.
     "Chuck Atwood, who has served Harrah's in increasingly important positions
 since 1979, has the perfect attributes for a CFO," Satre said.  "He has an
 intimate understanding of the equity and debt markets, communicates clearly
 and effectively with our investors, is a widely recognized expert on the
 gaming-entertainment industry and commands the respect of all who know and
 work with him.  Chuck has played a key role in building the Company's strong
 balance sheet."
     "Colin's departure is bittersweet for the company and for me personally,"
 Satre said.  "Colin has been a partner and friend during my career at
 Harrah's.  He has been a tremendous asset to the Company, and we appreciate
 his commitment, dedication and intelligence.
     "At the same time, I recognize that the leadership role at Gaylord is a
 very exciting opportunity and one that suits Colin well," Satre said.  "We
 wish him well in his new position."
 
     Founded more than 60 years ago, Harrah's Entertainment, Inc. is the most
 recognized and respected name in the casino-entertainment industry, operating
 21 casinos in the United States under the Harrah's, Showboat, Rio and Players
 brand names.  With a combined database of more than 19 million players,
 Harrah's Entertainment is focused on building loyalty and value with its
 target customers through a unique combination of great service, excellent
 products, unsurpassed distribution, operational excellence and technology
 leadership.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X44772477
 
 

SOURCE Harrah's Entertainment, Inc.
    LAS VEGAS, April 23 /PRNewswire Interactive News Release/ -- Harrah's
 Entertainment, Inc. (NYSE:   HET), the leading consumer-marketing company in the
 gaming industry, announced several senior management changes today.
     Gary Loveman, Chief Operating Officer and a member of the Office of the
 President and Board of Directors of Harrah's Entertainment, has been appointed
 to the new position of President.  He will continue to serve as Chief
 Operating Officer.
     Colin Reed, currently the Company's Chief Financial Officer, a Director
 and member of the Office of the President, has resigned to assume the post of
 President and Chief Executive Officer of Gaylord Entertainment Company in
 Nashville, Tenn.
     Charles Atwood, currently Vice President and Treasurer of Harrah's
 Entertainment, has been promoted to Senior Vice President and Chief Financial
 Officer.
     "I'm very pleased to announce the promotions of Gary and Chuck," said Phil
 Satre, Harrah's Entertainment Chairman and Chief Executive Officer.  "In his
 tenure with Harrah's, Gary has brought to our Company an intelligence and
 focus on brand-building that is unique to our industry.
     "Under Gary's leadership, Harrah's has implemented industry-leading
 customer recognition and loyalty tools that have driven superior returns at
 our properties across the country.  Gary's understanding of our business and
 his recognition of the opportunities it presents to deliver high-quality
 entertainment experiences to our customers have proven invaluable to our
 growth.
     "Chuck Atwood, who has served Harrah's in increasingly important positions
 since 1979, has the perfect attributes for a CFO," Satre said.  "He has an
 intimate understanding of the equity and debt markets, communicates clearly
 and effectively with our investors, is a widely recognized expert on the
 gaming-entertainment industry and commands the respect of all who know and
 work with him.  Chuck has played a key role in building the Company's strong
 balance sheet."
     "Colin's departure is bittersweet for the company and for me personally,"
 Satre said.  "Colin has been a partner and friend during my career at
 Harrah's.  He has been a tremendous asset to the Company, and we appreciate
 his commitment, dedication and intelligence.
     "At the same time, I recognize that the leadership role at Gaylord is a
 very exciting opportunity and one that suits Colin well," Satre said.  "We
 wish him well in his new position."
 
     Founded more than 60 years ago, Harrah's Entertainment, Inc. is the most
 recognized and respected name in the casino-entertainment industry, operating
 21 casinos in the United States under the Harrah's, Showboat, Rio and Players
 brand names.  With a combined database of more than 19 million players,
 Harrah's Entertainment is focused on building loyalty and value with its
 target customers through a unique combination of great service, excellent
 products, unsurpassed distribution, operational excellence and technology
 leadership.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X44772477
 
 SOURCE  Harrah's Entertainment, Inc.

RELATED LINKS

http://www.harrahs.com