Have Your Cake and Eat it Too!

Tasty Baking Company Will Open Its Newest Thrift Outlet Store in Lancaster, PA



Apr 17, 2001, 01:00 ET from Tasty Baking Company

    PHILADELPHIA, April 17 /PRNewswire/ -- From Butterscotch Krimpets to
 Raspberry Danish and Doughnuts, Tastykakes have become part of many peoples'
 breakfast and dessert menus.  Now consumers looking for a bargain can "have
 their cake and eat it too," when Tasty Baking Company opens its new Thrift
 Outlet store in Lancaster, Pennsylvania.
     On Saturday, April 21, a grand opening event will take place with
 activities planned for the entire family.
     From 9:00 a.m. to 5:00 p.m. at the Golden Triangle Shopping Center,
 1274 Lititz Pike, Lancaster, PA, customers can take part in this special grand
 opening event.  It includes: free giveaways, a chance to win free Tastykakes
 for a year, visits by "Kirbee the Krimpet," and the original 1914 antique
 Tastykake delivery truck.
     "We've currently opened eleven Thrift Outlet stores in Pennsylvania, New
 Jersey and Delaware, and the response from the public has been overwhelming,"
 said Dan Nagle, vice president for sales & marketing of Tasty Baking Company.
 "This new store will be our twelfth and we're looking to open a total of 20 by
 the end of the year."
     Nagle said the Thrift Outlet stores feature a complete selection of the
 company's signature snack cakes, 40 to 70 percent off of the retail price, as
 well as the expanded "Classic Baked Goods," which are large multi-serve cakes,
 pies and doughnuts that are baked for consumers to enjoy for all eating
 occasions.
     "It's been very rewarding for us to see how customers have taken to this
 concept, many of them stopping by our stores everyday," Nagle added.
     Nagle said that in addition to the grand opening event, other events will
 take place throughout the year.
     Tasty Baking Company (NYSE:   TBC), founded in 1914, is one of the largest
 independent baking companies in the United States with annual sales of
 $250 million and distribution in 49 states, plus Puerto Rico and Canada.
 Tasty Baking Company operates three bakeries in the Mid-Atlantic region
 offering more than 100 different products under the Tastykake, Dutch Mill,
 Aunt Sweeties and Snak N' Fresh labels.  Information on Tasty Baking is also
 available on its website: www.tastykake.com and consumers can send products
 anywhere in the United States by calling 1-800-33-TASTY.
 
 

SOURCE Tasty Baking Company
    PHILADELPHIA, April 17 /PRNewswire/ -- From Butterscotch Krimpets to
 Raspberry Danish and Doughnuts, Tastykakes have become part of many peoples'
 breakfast and dessert menus.  Now consumers looking for a bargain can "have
 their cake and eat it too," when Tasty Baking Company opens its new Thrift
 Outlet store in Lancaster, Pennsylvania.
     On Saturday, April 21, a grand opening event will take place with
 activities planned for the entire family.
     From 9:00 a.m. to 5:00 p.m. at the Golden Triangle Shopping Center,
 1274 Lititz Pike, Lancaster, PA, customers can take part in this special grand
 opening event.  It includes: free giveaways, a chance to win free Tastykakes
 for a year, visits by "Kirbee the Krimpet," and the original 1914 antique
 Tastykake delivery truck.
     "We've currently opened eleven Thrift Outlet stores in Pennsylvania, New
 Jersey and Delaware, and the response from the public has been overwhelming,"
 said Dan Nagle, vice president for sales & marketing of Tasty Baking Company.
 "This new store will be our twelfth and we're looking to open a total of 20 by
 the end of the year."
     Nagle said the Thrift Outlet stores feature a complete selection of the
 company's signature snack cakes, 40 to 70 percent off of the retail price, as
 well as the expanded "Classic Baked Goods," which are large multi-serve cakes,
 pies and doughnuts that are baked for consumers to enjoy for all eating
 occasions.
     "It's been very rewarding for us to see how customers have taken to this
 concept, many of them stopping by our stores everyday," Nagle added.
     Nagle said that in addition to the grand opening event, other events will
 take place throughout the year.
     Tasty Baking Company (NYSE:   TBC), founded in 1914, is one of the largest
 independent baking companies in the United States with annual sales of
 $250 million and distribution in 49 states, plus Puerto Rico and Canada.
 Tasty Baking Company operates three bakeries in the Mid-Atlantic region
 offering more than 100 different products under the Tastykake, Dutch Mill,
 Aunt Sweeties and Snak N' Fresh labels.  Information on Tasty Baking is also
 available on its website: www.tastykake.com and consumers can send products
 anywhere in the United States by calling 1-800-33-TASTY.
 
 SOURCE  Tasty Baking Company