Healy Hudson Demonstrates Confidence in Its Sourcing Solution - Offers the Opportunity to 'Try Before You Buy'

Innovative X-Mail Marketing Campaign Kicks Off a Promotion To

Receive a 30-Day Trial of Best-In-Class Impact(TM) Sourcing Solution



Apr 24, 2001, 01:00 ET from Healy Hudson Corp.

    WESTBORO, Mass., April 24 /PRNewswire Interactive News Release/ -- Healy
 Hudson, an international provider of collaborative, multi-tier Supplier
 Relationship Management (SRM) solutions, today launched an innovative
 X-Mail(SM) campaign publicizing the company's Quick Assessment program and its
 industry-defining 'Try Before You Buy' promotion.  By completing Healy
 Hudson's cost-free Quick Assessment, purchasing professionals will be able to
 project how much their company could save by utilizing Healy Hudson's proven,
 industry-leading Impact(TM) Sourcing software.  Businesses that complete the
 Quick Assessment will be eligible to receive an in-house trial of Impact(TM)
 Sourcing -- an estimated $75,000 value -- and will also be registered to win a
 next-generation Palm V11x wireless handheld device.
     The Healy Hudson Quick Assessment utilizes an individual businesses'
 procurement spending criteria to project its potential cost savings for direct
 and indirect materials during the first year of Impact(TM) Sourcing
 implementation.  Savings calculations are based on the software's proven
 results at over 40 Internet marketplaces, public authorities and Fortune 2000
 enterprises, including DaimlerChrysler, Dresdner Bank, Continental Tire, Texas
 Instruments and Mannesmann-Vodafone.  The integrated Impact(TM) Sourcing and
 Impact(TM) Ordering product suite has demonstrated its ability to lower
 procurement process costs by 70-80%, reduce material costs for both complex
 and simple goods by 20-30% and accelerate time to market for new products and
 services by nearly 70%.
     Five companies who complete the Quick Assessment will receive a 30-day
 trial of Impact(TM) Sourcing, an industry-first opportunity to effectively
 test-drive the solution, with no obligation to buy, prior to committing to
 software licensing.  The time frame of the trial was defined to enable the
 participating companies to complete an entire Strategic Sourcing event, which
 can be executed in as short a time as 3-4 weeks with Impact(TM) Sourcing.
 (Strategic Sourcing is a business process that drives the lion's share of the
 potential cost-savings during procurement by enabling enterprises to identify
 and negotiate optimal terms with the best suppliers of goods and services.)
 With its 'Try Before You Buy' promotion, Healy Hudson is showcasing its
 ability to deliver dramatic short-term ROI to its customers by providing a
 fully-evolved, market-tested Strategic Sourcing solution that is singularly
 quick and easy to implement.
     "Recent headlines suggest that companies investing in procurement
 solutions aren't receiving promised benefits within the time frames they were
 led to expect," notes Healy Hudson VP, Marketing Larry Fournier.  "One of
 Healy Hudson's key competitive advantages is our ability to provide tangible
 bottom-line results -- not a year or two from now, but immediately.  The 'Try
 Before You Buy' promotion demonstrates our absolute confidence in Impact
 Sourcing's ability to produce substantial cost-savings within 3-4 weeks,
 before the customer has even licensed the software."
     Healy Hudson is utilizing an innovative X-Mail(SM) campaign to publicize
 the 'Try Before You Buy' promotion, focusing on large-scale enterprises that
 have expressed interest in undertaking e-procurement initiatives.  Targeted
 purchasing professionals will receive a striking, fully-animated and
 orchestrated e-mail attachment (i.e., an X-Mail(SM)) inviting them to complete
 the Quick Assessment and thereby register to win the 'Try Before You Buy'
 opportunity, as well as a Palm VIIx wireless handheld device.  At the
 conclusion of the 15-second X-Mail(SM) commercial, recipients can link
 directly to the Quick Assessment area on the Healy Hudson website
 (www.healyhudsonus.com).  X-Mail(SM) -- which could best be described as an
 e-mailed TV commercial -- represents a powerful new medium in direct Internet
 marketing, boasting impressive 'click-through ratios' (the rates at which
 recipients actually 'click though' to the attached link) as high as 30%.
     Healy Hudson officials have expressed confidence that the 'Try Before You
 Buy' promotion will prove an effective -- and extremely direct -- strategy for
 introducing its Impact(TM) product family to the relatively untapped sourcing
 market.  "Healy Hudson has established international market leadership based
 on the best-in-class functionality of our Impact solutions," says Healy Hudson
 COO Piet Buyck.  "It only makes sense to put our best foot forward and let our
 proven, industry-leading solutions speak for themselves. Why tell businesses
 how great our software is and how big their savings will be when we're in a
 unique position to actually show them?"
 
     About Healy Hudson
     Healy Hudson is a multinational software and services company that
 empowers customers with visibility, knowledge and control across the extended
 supplier network to reduce costs, improve quality and accelerate time to
 market for new products.  Based on the company's flagship products, Impact(TM)
 Sourcing and Impact(TM) Ordering, Healy Hudson's Impact(TM) SRM software suite
 provides a complete, end-to-end Supplier Relationship Management (SRM)
 solution that enables users to visualize and manage spending across the multi-
 tier supplier network to achieve unprecedented cost control during the
 purchasing of direct and indirect goods and services.
     Healy Hudson provides solutions for over 40 global enterprises, including
 Continental Tire, DaimlerChrysler, Dresdner Bank, Mannesmann-Vodafone and
 Texas Instruments.  The company was recently honored as a "Premier
 e-Procurement Provider for 2001" by iSource Business.
     Healy Hudson was founded in July 1998 and currently employs over
 120 professionals worldwide.  US headquarters are located in the Boston area,
 with international headquarters in Munich and a branch office in Oxford, UK.
 Visit Healy Hudson on the Web at www.healyhudsonus.com.
 
                      MAKE YOUR OPINION COUNT - Click Here
                http://tbutton.prnewswire.com/prn/11690X23417237
 
 

SOURCE Healy Hudson Corp.
    WESTBORO, Mass., April 24 /PRNewswire Interactive News Release/ -- Healy
 Hudson, an international provider of collaborative, multi-tier Supplier
 Relationship Management (SRM) solutions, today launched an innovative
 X-Mail(SM) campaign publicizing the company's Quick Assessment program and its
 industry-defining 'Try Before You Buy' promotion.  By completing Healy
 Hudson's cost-free Quick Assessment, purchasing professionals will be able to
 project how much their company could save by utilizing Healy Hudson's proven,
 industry-leading Impact(TM) Sourcing software.  Businesses that complete the
 Quick Assessment will be eligible to receive an in-house trial of Impact(TM)
 Sourcing -- an estimated $75,000 value -- and will also be registered to win a
 next-generation Palm V11x wireless handheld device.
     The Healy Hudson Quick Assessment utilizes an individual businesses'
 procurement spending criteria to project its potential cost savings for direct
 and indirect materials during the first year of Impact(TM) Sourcing
 implementation.  Savings calculations are based on the software's proven
 results at over 40 Internet marketplaces, public authorities and Fortune 2000
 enterprises, including DaimlerChrysler, Dresdner Bank, Continental Tire, Texas
 Instruments and Mannesmann-Vodafone.  The integrated Impact(TM) Sourcing and
 Impact(TM) Ordering product suite has demonstrated its ability to lower
 procurement process costs by 70-80%, reduce material costs for both complex
 and simple goods by 20-30% and accelerate time to market for new products and
 services by nearly 70%.
     Five companies who complete the Quick Assessment will receive a 30-day
 trial of Impact(TM) Sourcing, an industry-first opportunity to effectively
 test-drive the solution, with no obligation to buy, prior to committing to
 software licensing.  The time frame of the trial was defined to enable the
 participating companies to complete an entire Strategic Sourcing event, which
 can be executed in as short a time as 3-4 weeks with Impact(TM) Sourcing.
 (Strategic Sourcing is a business process that drives the lion's share of the
 potential cost-savings during procurement by enabling enterprises to identify
 and negotiate optimal terms with the best suppliers of goods and services.)
 With its 'Try Before You Buy' promotion, Healy Hudson is showcasing its
 ability to deliver dramatic short-term ROI to its customers by providing a
 fully-evolved, market-tested Strategic Sourcing solution that is singularly
 quick and easy to implement.
     "Recent headlines suggest that companies investing in procurement
 solutions aren't receiving promised benefits within the time frames they were
 led to expect," notes Healy Hudson VP, Marketing Larry Fournier.  "One of
 Healy Hudson's key competitive advantages is our ability to provide tangible
 bottom-line results -- not a year or two from now, but immediately.  The 'Try
 Before You Buy' promotion demonstrates our absolute confidence in Impact
 Sourcing's ability to produce substantial cost-savings within 3-4 weeks,
 before the customer has even licensed the software."
     Healy Hudson is utilizing an innovative X-Mail(SM) campaign to publicize
 the 'Try Before You Buy' promotion, focusing on large-scale enterprises that
 have expressed interest in undertaking e-procurement initiatives.  Targeted
 purchasing professionals will receive a striking, fully-animated and
 orchestrated e-mail attachment (i.e., an X-Mail(SM)) inviting them to complete
 the Quick Assessment and thereby register to win the 'Try Before You Buy'
 opportunity, as well as a Palm VIIx wireless handheld device.  At the
 conclusion of the 15-second X-Mail(SM) commercial, recipients can link
 directly to the Quick Assessment area on the Healy Hudson website
 (www.healyhudsonus.com).  X-Mail(SM) -- which could best be described as an
 e-mailed TV commercial -- represents a powerful new medium in direct Internet
 marketing, boasting impressive 'click-through ratios' (the rates at which
 recipients actually 'click though' to the attached link) as high as 30%.
     Healy Hudson officials have expressed confidence that the 'Try Before You
 Buy' promotion will prove an effective -- and extremely direct -- strategy for
 introducing its Impact(TM) product family to the relatively untapped sourcing
 market.  "Healy Hudson has established international market leadership based
 on the best-in-class functionality of our Impact solutions," says Healy Hudson
 COO Piet Buyck.  "It only makes sense to put our best foot forward and let our
 proven, industry-leading solutions speak for themselves. Why tell businesses
 how great our software is and how big their savings will be when we're in a
 unique position to actually show them?"
 
     About Healy Hudson
     Healy Hudson is a multinational software and services company that
 empowers customers with visibility, knowledge and control across the extended
 supplier network to reduce costs, improve quality and accelerate time to
 market for new products.  Based on the company's flagship products, Impact(TM)
 Sourcing and Impact(TM) Ordering, Healy Hudson's Impact(TM) SRM software suite
 provides a complete, end-to-end Supplier Relationship Management (SRM)
 solution that enables users to visualize and manage spending across the multi-
 tier supplier network to achieve unprecedented cost control during the
 purchasing of direct and indirect goods and services.
     Healy Hudson provides solutions for over 40 global enterprises, including
 Continental Tire, DaimlerChrysler, Dresdner Bank, Mannesmann-Vodafone and
 Texas Instruments.  The company was recently honored as a "Premier
 e-Procurement Provider for 2001" by iSource Business.
     Healy Hudson was founded in July 1998 and currently employs over
 120 professionals worldwide.  US headquarters are located in the Boston area,
 with international headquarters in Munich and a branch office in Oxford, UK.
 Visit Healy Hudson on the Web at www.healyhudsonus.com.
 
                      MAKE YOUR OPINION COUNT - Click Here
                http://tbutton.prnewswire.com/prn/11690X23417237
 
 SOURCE  Healy Hudson Corp.