Heavy.com Launches First Download Content for Sony's PSP

Heavy's Entire Library of Animated and Live-Action Broadband Programming Will

Be Available for Free Download on the PlayStation Portable



Unilever's Axe Brand Becomes First Advertising Partner with Downloadable

Episodes of 'Evan and Gareth'



May 04, 2005, 01:00 ET from Heavy.com

    NEW YORK, May 4 /PRNewswire/ -- Heavy.com, the world's leading broadband
 network with more than 5 million viewers monthly, today announced that Sony
 Corp. has selected it to be its first content partner for its hit multimedia-
 media player, the Sony PlayStation Portable.  Heavy will make its entire
 library of thousands of hours of animation and live-action video shorts
 available for free download on the PSP.
     Heavy's content is the first downloadable video entertainment available
 for the PSP.
     Beginning today, six episodes of Heavy's celebrated action sports series,
 "Blisster" will be available for free download at http://www.heavy.com.
 Episodes of Blisster and other programs are being packaged for immediate
 download on PCs and laptops and can be effortlessly synced with PSPs.  The
 entire download and sync process takes less than five minutes.
     In coming weeks, more than 40 hours of Heavy programming spanning various
 Heavy channels will become available for PSP-casts.  The "Heavy Packs" of
 content will be advertiser supported.  Heavy's first PSP advertising partner
 is Unilever's Axe brand, which will offer episodes of its branded content
 series "Evan and Gareth" on Heavy.com for PSP downloads.
     "We are very excited to be the first mover in the hottest content platform
 available today," said David Carson, Co-CEO of Heavy.com.  "Sony recognized
 that our unique and signature content was ideal to reach its target
 demographic of 18-34 year old men and to showcase the PSP's non-gaming
 capabilities.  We're thrilled to be the first broadband network to 'PSP-cast'
 our programming.  The response thus far to our downloads has been massive."
     Sony's PSP content partnership with Heavy extends an ongoing relationship.
 Recently, Sony commissioned Heavy to create a Machinima series to promote its
 God of War gaming title.  Heavy's series, "Pimp My Weapon" has been seen by
 three million viewers since its debut less than three weeks ago.
 
     About Heavy.com
     Heavy.com is the world's leading broadband network with more than
 5 million viewers monthly (Nielsen) and a viral reach of 65 million
 taste-challenged pop culture junkies.  Its programming staples include "Behind
 the Music that Sucks," "Contagious" and "Red vs. Blue."  Advertisers on the
 broadband network include Diesel, Axe, Sony and Nike.
 
      Press Contact: Andy Morris/Ed James
                     Andy Morris & Company
                     212-561-7465/212-561-7455
                     andy@amc-pr.com/ed@amc-pr.com
 
 

SOURCE Heavy.com
    NEW YORK, May 4 /PRNewswire/ -- Heavy.com, the world's leading broadband
 network with more than 5 million viewers monthly, today announced that Sony
 Corp. has selected it to be its first content partner for its hit multimedia-
 media player, the Sony PlayStation Portable.  Heavy will make its entire
 library of thousands of hours of animation and live-action video shorts
 available for free download on the PSP.
     Heavy's content is the first downloadable video entertainment available
 for the PSP.
     Beginning today, six episodes of Heavy's celebrated action sports series,
 "Blisster" will be available for free download at http://www.heavy.com.
 Episodes of Blisster and other programs are being packaged for immediate
 download on PCs and laptops and can be effortlessly synced with PSPs.  The
 entire download and sync process takes less than five minutes.
     In coming weeks, more than 40 hours of Heavy programming spanning various
 Heavy channels will become available for PSP-casts.  The "Heavy Packs" of
 content will be advertiser supported.  Heavy's first PSP advertising partner
 is Unilever's Axe brand, which will offer episodes of its branded content
 series "Evan and Gareth" on Heavy.com for PSP downloads.
     "We are very excited to be the first mover in the hottest content platform
 available today," said David Carson, Co-CEO of Heavy.com.  "Sony recognized
 that our unique and signature content was ideal to reach its target
 demographic of 18-34 year old men and to showcase the PSP's non-gaming
 capabilities.  We're thrilled to be the first broadband network to 'PSP-cast'
 our programming.  The response thus far to our downloads has been massive."
     Sony's PSP content partnership with Heavy extends an ongoing relationship.
 Recently, Sony commissioned Heavy to create a Machinima series to promote its
 God of War gaming title.  Heavy's series, "Pimp My Weapon" has been seen by
 three million viewers since its debut less than three weeks ago.
 
     About Heavy.com
     Heavy.com is the world's leading broadband network with more than
 5 million viewers monthly (Nielsen) and a viral reach of 65 million
 taste-challenged pop culture junkies.  Its programming staples include "Behind
 the Music that Sucks," "Contagious" and "Red vs. Blue."  Advertisers on the
 broadband network include Diesel, Axe, Sony and Nike.
 
      Press Contact: Andy Morris/Ed James
                     Andy Morris & Company
                     212-561-7465/212-561-7455
                     andy@amc-pr.com/ed@amc-pr.com
 
 SOURCE  Heavy.com