'High-Tech, High-Stakes and High-Flex'; Johnson & Company Profiled as Being at the Front of the 'Virtual' Future

Apr 02, 2001, 01:00 ET from Johnson & Company

    SALT LAKE CITY, April 2 /PRNewswire/ -- As part of an ongoing series
 examining the "Changing Face of America," David Molpus, award-winning
 journalist for National Public Radio (NPR), shared his observations about the
 growing trend of teleworking and 100 percent virtual operations. Molpus'
 story, featured on NPR's trademark Morning Edition, honed in on what NPR
 dubbed "The Company from Nowhere" -- Johnson & Company, The Virtual
 Agency(TM), founded and managed by Salt Lake City and www resident Jennifer J.
 Johnson.  The program, broadcast to an estimated 2.8 million listeners,
 additionally featured the views of Harvard Business Professor Rosabeth Moss
 Kanter.
     Though, as many as one third of the workforce occasionally work from home,
 working in a headquarterless, all-virtual environment where the home offices
 are networked together is rare, according to Molpus.  Formed in 1997, Johnson
 & Company (jo&co) is a 100 percent virtual PR and marketing business wherein
 associates collaborate across three time zones to service high-stakes
 marketing needs of high-technology companies.  Molpus referred to the agency
 as a "dream job" for associates who choose when and where they want to work
 through the auspices of modern technology.  "High-tech, high-stakes and
 high-flex is what Johnson & Company offers employees," he observed.  This is
 reflected perfectly in the company motto, "Working Anytime, Anyplace, Any way
 at Any pace"(TM).
     Kanter, author of E-Volve, an analysis of virtual culture, pointed to
 virtual work as a wave of the future, "The big bricks and mortar institutions
 in general are going to become more like showrooms than they are like
 permanent places that people are locked into day after day."
     The NPR broadcast had huge impact on jo&co's virtual business.  After the
 broadcast, the jo&co Web site ( www.joandco.com ) had been "hit" by more than
 8,000 folks either seeking to hire or -- more frequently -- join or learn from
 the organization.  According to the e-mails and phone calls that poured into
 jo&co's virtual headquarters, the workforce in America is excited about the
 concept.
     "Home office doesn't mean hanging out in bunny slippers," noted Johnson.
 "It means power and control, so it's high-stakes -- mission and business --
 critical."
     To replay the NPR program or learn more about virtual office operations,
 interested parties can visit either the NPR ( www.npr.org ) or jo&co web site.
 
     About jo&co
     Johnson & Company, The Virtual Agency(TM), is pioneering a virtual
 workforce to create balanced lifestyles and high-stakes career opportunities
 for home-based professionals.  In its fourth year of business, jo&co projects
 total billings of $3 million.  jo&co has been hailed as the "office of the
 future" in a recent History Channel broadcast chronicling "Office Wonders."
 More than 75 international publications and media outlets have featured jo&co,
 including The New York Times, Investor's Business Daily, The Industry
 Standard, Inc., Working Woman, Entrepreneur and Home Office Computing, as well
 as a number of additional publications for its approach to "my-sized" careers,
 which enable professionals to enjoy "full-time lives, and appropriately-sized
 careers."
 
 

SOURCE Johnson & Company
    SALT LAKE CITY, April 2 /PRNewswire/ -- As part of an ongoing series
 examining the "Changing Face of America," David Molpus, award-winning
 journalist for National Public Radio (NPR), shared his observations about the
 growing trend of teleworking and 100 percent virtual operations. Molpus'
 story, featured on NPR's trademark Morning Edition, honed in on what NPR
 dubbed "The Company from Nowhere" -- Johnson & Company, The Virtual
 Agency(TM), founded and managed by Salt Lake City and www resident Jennifer J.
 Johnson.  The program, broadcast to an estimated 2.8 million listeners,
 additionally featured the views of Harvard Business Professor Rosabeth Moss
 Kanter.
     Though, as many as one third of the workforce occasionally work from home,
 working in a headquarterless, all-virtual environment where the home offices
 are networked together is rare, according to Molpus.  Formed in 1997, Johnson
 & Company (jo&co) is a 100 percent virtual PR and marketing business wherein
 associates collaborate across three time zones to service high-stakes
 marketing needs of high-technology companies.  Molpus referred to the agency
 as a "dream job" for associates who choose when and where they want to work
 through the auspices of modern technology.  "High-tech, high-stakes and
 high-flex is what Johnson & Company offers employees," he observed.  This is
 reflected perfectly in the company motto, "Working Anytime, Anyplace, Any way
 at Any pace"(TM).
     Kanter, author of E-Volve, an analysis of virtual culture, pointed to
 virtual work as a wave of the future, "The big bricks and mortar institutions
 in general are going to become more like showrooms than they are like
 permanent places that people are locked into day after day."
     The NPR broadcast had huge impact on jo&co's virtual business.  After the
 broadcast, the jo&co Web site ( www.joandco.com ) had been "hit" by more than
 8,000 folks either seeking to hire or -- more frequently -- join or learn from
 the organization.  According to the e-mails and phone calls that poured into
 jo&co's virtual headquarters, the workforce in America is excited about the
 concept.
     "Home office doesn't mean hanging out in bunny slippers," noted Johnson.
 "It means power and control, so it's high-stakes -- mission and business --
 critical."
     To replay the NPR program or learn more about virtual office operations,
 interested parties can visit either the NPR ( www.npr.org ) or jo&co web site.
 
     About jo&co
     Johnson & Company, The Virtual Agency(TM), is pioneering a virtual
 workforce to create balanced lifestyles and high-stakes career opportunities
 for home-based professionals.  In its fourth year of business, jo&co projects
 total billings of $3 million.  jo&co has been hailed as the "office of the
 future" in a recent History Channel broadcast chronicling "Office Wonders."
 More than 75 international publications and media outlets have featured jo&co,
 including The New York Times, Investor's Business Daily, The Industry
 Standard, Inc., Working Woman, Entrepreneur and Home Office Computing, as well
 as a number of additional publications for its approach to "my-sized" careers,
 which enable professionals to enjoy "full-time lives, and appropriately-sized
 careers."
 
 SOURCE  Johnson & Company