HMO Blue to Offer Members Coverage for Nicotine Replacement Therapy

Apr 24, 2001, 01:00 ET from Blue Cross and Blue Shield of South Carolina

    COLUMBIA, S.C., April 24 /PRNewswire Interactive News Release/ --
     HMO Blue, a managed healthcare subsidiary of Blue Cross and Blue Shield of
 South Carolina, understands that health insurance should include more options
 than just paying claims.  As part of a pilot project that provides coverage
 for Zyban(R), HMO Blue will now be covering the cost of two nicotine
 replacement therapy products for its members.  When used as directed, nicotine
 replacement therapy products help relieve some of the withdrawal symptoms
 people experience when they quit smoking.
     This pilot project is part of HMO Blue's "Your 1st Place for Healthy(SM)
 Lungs" program.  To participate, HMO Blue members are required to get a
 written prescription for Nicorette(R) gum or the NicoDerm(R) CQ(R) patch from
 their physician and call HMO Blue's 1-800-wellness line for a 90-day
 authorization.  Once authorized, members pay only a $10 co-payment for a
 2-week supply of Nicorette or NicoDerm CQ.  Only members whose company has
 elected to include drug coverage are eligible for this program.
     "Nicotine Replacement Therapy can be used in addition to or in lieu of
 Zyban.  Research indicates a good success rate for persons using Nicotine
 Replacement Therapy so we are very excited about this program addition and how
 much it can potentially aid our members," said Michelle Harris, director,
 quality health management, HMO Blue.  To be most effective, nicotine
 replacement products should be used in conjunction with a behavior change
 program.
     HMO Blue is one of the fastest growing health management organizations in
 South Carolina.  Its goal is to help members stay healthy with a focus on
 preventive care and early detection by offering a wide range of health
 benefits and services.  Other wellness programs offered by HMO Blue include
 "Your 1st Place for Healthy(SM) Weight" and "Your 1st Place for Healthy(SM)
 Activity."
     Nicorette(R), NicoDerm(R) and CQ(R) are registered trademarks/service
 marks owned by and/or licensed to SmithKline Beecham.  Zyban(R) is a
 registered trademark of Glaxo Wellcome Inc.
 
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SOURCE Blue Cross and Blue Shield of South Carolina
    COLUMBIA, S.C., April 24 /PRNewswire Interactive News Release/ --
     HMO Blue, a managed healthcare subsidiary of Blue Cross and Blue Shield of
 South Carolina, understands that health insurance should include more options
 than just paying claims.  As part of a pilot project that provides coverage
 for Zyban(R), HMO Blue will now be covering the cost of two nicotine
 replacement therapy products for its members.  When used as directed, nicotine
 replacement therapy products help relieve some of the withdrawal symptoms
 people experience when they quit smoking.
     This pilot project is part of HMO Blue's "Your 1st Place for Healthy(SM)
 Lungs" program.  To participate, HMO Blue members are required to get a
 written prescription for Nicorette(R) gum or the NicoDerm(R) CQ(R) patch from
 their physician and call HMO Blue's 1-800-wellness line for a 90-day
 authorization.  Once authorized, members pay only a $10 co-payment for a
 2-week supply of Nicorette or NicoDerm CQ.  Only members whose company has
 elected to include drug coverage are eligible for this program.
     "Nicotine Replacement Therapy can be used in addition to or in lieu of
 Zyban.  Research indicates a good success rate for persons using Nicotine
 Replacement Therapy so we are very excited about this program addition and how
 much it can potentially aid our members," said Michelle Harris, director,
 quality health management, HMO Blue.  To be most effective, nicotine
 replacement products should be used in conjunction with a behavior change
 program.
     HMO Blue is one of the fastest growing health management organizations in
 South Carolina.  Its goal is to help members stay healthy with a focus on
 preventive care and early detection by offering a wide range of health
 benefits and services.  Other wellness programs offered by HMO Blue include
 "Your 1st Place for Healthy(SM) Weight" and "Your 1st Place for Healthy(SM)
 Activity."
     Nicorette(R), NicoDerm(R) and CQ(R) are registered trademarks/service
 marks owned by and/or licensed to SmithKline Beecham.  Zyban(R) is a
 registered trademark of Glaxo Wellcome Inc.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X96013476
 
 SOURCE  Blue Cross and Blue Shield of South Carolina