Holiday Inn Express Gives Consumers a Shot at Stardom Through The 'Express Your Smarts' Television Commercial Contest

'Are You a Director?'

'No, But I Did Stay at a Holiday Inn Express Last Night'



Apr 19, 2001, 01:00 ET from Holiday Inn Express

    ATLANTA, April 19 /PRNewswire/ -- This spring, consumers with a creative
 flair will have the opportunity to produce their own "Stay Smart" commercial
 through the Holiday Inn Express "Express Your Smarts" contest.  Since the
 debut of the award-winning "Stay Smart" advertising campaign in 1998, the
 hotel brand has kept America laughing with vignettes of ordinary people
 performing extraordinary tasks.  Now, Holiday Inn Express wants to give
 consumers the same chance at greatness.
     "The 'Stay Smart' campaign has become a part of pop culture -- we've seen
 it in political cartoons and overheard it while in line at the bank," said
 Jenifer Zeigler, vice president of marketing, Holiday Inn Express.  "Public
 response to the campaign has been amazing -- people actually send us
 suggestions for commercials.  The contest is a great way for consumers to
 interact with the brand in a creative way."
     The winning commercial will be aired on the Discovery Network this fall.
 
     How to Enter
     Beginning April 19, 2001, adults age 18 and older as of July 15, 2001, can
 submit their own 30-second "Stay Smart" commercial to Holiday Inn Express
 along with a written script and completed application form.  All entries must
 feature the line "No, but I did stay at a Holiday Inn Express last night."
 Applications are available online at www.expressyoursmarts.com , in all
 Holiday Inn Express hotel lobbies, and at Gold's Gym locations nationwide.
 All entries must be received no later than July 20, 2001.  No hotel stay is
 required.
     Entries will be judged on creativity, originality, audience appeal, and
 synergy with the "Stay Smart" advertising campaign.  After preliminary
 screening, up to 20 semi-finalists entries will be selected.  An advisory
 board of respected entertainment and advertising industry professionals, as
 well as Holiday Inn Express executives then will evaluate the semi-finalist
 entries.  The board includes: Richard G. Porter, executive vice president and
 general manager, TV Guide; Doug Goodstein, producer, E! Television; Verchele
 Wiggins, brand director, Holiday Inn Express; Nancy Ratigan, brand manager,
 Holiday Inn Express; Tom Rosen, copywriter, Fallon Minneapolis; Dave Damman,
 art director, Fallon Minneapolis; and Young Kim, commercial director, Hungry
 Man Productions.
 
     Prizes
     The advisory board will select five finalists and screen those submissions
 at the Tribeca Screening Room this October when the grand-prize winner will be
 announced.  Each of the five finalists will receive an all-expense-paid,
 three-day/two-night trip to New York to attend the screening.
     The grand-prize winner will have his or her commercial aired on the
 Discovery Network, receive an electronics package of his or her choice valued
 at $5,000 and enjoy a six-day/five-night "Mind Over Matter" vacation for two
 to Northern California to tour such "smart" sites as the NASA Ames Research
 Center and Stanford University.
 
     "People's Choice" Award
     Video submissions of the five finalists will be posted online on
 September 4, 2001, at www.expressyoursmarts.com where people can vote for
 their favorite commercial.  While "People's Choice" votes will not affect the
 outcome of the contest, the finalist receiving the most "People's Choice"
 votes will win a "Mind Over Matter" vacation, or $1,000 if the "People's
 Choice" winner also is awarded the grand prize.
     "People's Choice" voters will be entered in a sweepstakes for a chance to
 win a three-day/two-night trip to New York to view the screening of the five
 finalists at the Tribeca Screening Room.  The "People's Choice" and
 sweepstakes winners will be announced online on September 26, 2001.
 For more detailed contest rules and information, visit
 www.expressyoursmarts.com .
 
     Note:
     Bass Hotels & Resorts(R) (NYSE:   BAS; London) (ADRs), the hotel business of
 Bass PLC of the United Kingdom, operates or franchises more than 2,800 hotels
 and 450,000 guest rooms in more than 90 countries and territories.
     The following are some of the service marks owned by Bass Hotels &
 Resorts, Inc., its subsidiaries or affiliates:  Holiday Inn(R), Crowne
 Plaza(R), Holiday Inn Express(R), Holiday Inn Select(R), Holiday Inn Garden
 Court(SM), Holiday Inn SunSpree(R) Resorts, Staybridge Suites(R), Holidex(R),
 Priority Club(R) Worldwide, Inter-Continental(R), Forum(R), Six Continents
 Club(R), Stay Smart(R), and Express Your Smarts(SM).
     Bass Hotels & Resorts, Inc. offers information and reservations capability
 on the Internet -- www.basshotels.com, www.interconti.com for Inter-
 Continental Hotels and Resorts, www.crowneplaza.com for Crowne Plaza Hotels
 and Resorts, www.holiday-inn.com for Holiday Inn hotels, www.hiexpress.com for
 Holiday Inn Express hotels, and www.staybridge.com for Staybridge Suites.
 
 

SOURCE Holiday Inn Express
    ATLANTA, April 19 /PRNewswire/ -- This spring, consumers with a creative
 flair will have the opportunity to produce their own "Stay Smart" commercial
 through the Holiday Inn Express "Express Your Smarts" contest.  Since the
 debut of the award-winning "Stay Smart" advertising campaign in 1998, the
 hotel brand has kept America laughing with vignettes of ordinary people
 performing extraordinary tasks.  Now, Holiday Inn Express wants to give
 consumers the same chance at greatness.
     "The 'Stay Smart' campaign has become a part of pop culture -- we've seen
 it in political cartoons and overheard it while in line at the bank," said
 Jenifer Zeigler, vice president of marketing, Holiday Inn Express.  "Public
 response to the campaign has been amazing -- people actually send us
 suggestions for commercials.  The contest is a great way for consumers to
 interact with the brand in a creative way."
     The winning commercial will be aired on the Discovery Network this fall.
 
     How to Enter
     Beginning April 19, 2001, adults age 18 and older as of July 15, 2001, can
 submit their own 30-second "Stay Smart" commercial to Holiday Inn Express
 along with a written script and completed application form.  All entries must
 feature the line "No, but I did stay at a Holiday Inn Express last night."
 Applications are available online at www.expressyoursmarts.com , in all
 Holiday Inn Express hotel lobbies, and at Gold's Gym locations nationwide.
 All entries must be received no later than July 20, 2001.  No hotel stay is
 required.
     Entries will be judged on creativity, originality, audience appeal, and
 synergy with the "Stay Smart" advertising campaign.  After preliminary
 screening, up to 20 semi-finalists entries will be selected.  An advisory
 board of respected entertainment and advertising industry professionals, as
 well as Holiday Inn Express executives then will evaluate the semi-finalist
 entries.  The board includes: Richard G. Porter, executive vice president and
 general manager, TV Guide; Doug Goodstein, producer, E! Television; Verchele
 Wiggins, brand director, Holiday Inn Express; Nancy Ratigan, brand manager,
 Holiday Inn Express; Tom Rosen, copywriter, Fallon Minneapolis; Dave Damman,
 art director, Fallon Minneapolis; and Young Kim, commercial director, Hungry
 Man Productions.
 
     Prizes
     The advisory board will select five finalists and screen those submissions
 at the Tribeca Screening Room this October when the grand-prize winner will be
 announced.  Each of the five finalists will receive an all-expense-paid,
 three-day/two-night trip to New York to attend the screening.
     The grand-prize winner will have his or her commercial aired on the
 Discovery Network, receive an electronics package of his or her choice valued
 at $5,000 and enjoy a six-day/five-night "Mind Over Matter" vacation for two
 to Northern California to tour such "smart" sites as the NASA Ames Research
 Center and Stanford University.
 
     "People's Choice" Award
     Video submissions of the five finalists will be posted online on
 September 4, 2001, at www.expressyoursmarts.com where people can vote for
 their favorite commercial.  While "People's Choice" votes will not affect the
 outcome of the contest, the finalist receiving the most "People's Choice"
 votes will win a "Mind Over Matter" vacation, or $1,000 if the "People's
 Choice" winner also is awarded the grand prize.
     "People's Choice" voters will be entered in a sweepstakes for a chance to
 win a three-day/two-night trip to New York to view the screening of the five
 finalists at the Tribeca Screening Room.  The "People's Choice" and
 sweepstakes winners will be announced online on September 26, 2001.
 For more detailed contest rules and information, visit
 www.expressyoursmarts.com .
 
     Note:
     Bass Hotels & Resorts(R) (NYSE:   BAS; London) (ADRs), the hotel business of
 Bass PLC of the United Kingdom, operates or franchises more than 2,800 hotels
 and 450,000 guest rooms in more than 90 countries and territories.
     The following are some of the service marks owned by Bass Hotels &
 Resorts, Inc., its subsidiaries or affiliates:  Holiday Inn(R), Crowne
 Plaza(R), Holiday Inn Express(R), Holiday Inn Select(R), Holiday Inn Garden
 Court(SM), Holiday Inn SunSpree(R) Resorts, Staybridge Suites(R), Holidex(R),
 Priority Club(R) Worldwide, Inter-Continental(R), Forum(R), Six Continents
 Club(R), Stay Smart(R), and Express Your Smarts(SM).
     Bass Hotels & Resorts, Inc. offers information and reservations capability
 on the Internet -- www.basshotels.com, www.interconti.com for Inter-
 Continental Hotels and Resorts, www.crowneplaza.com for Crowne Plaza Hotels
 and Resorts, www.holiday-inn.com for Holiday Inn hotels, www.hiexpress.com for
 Holiday Inn Express hotels, and www.staybridge.com for Staybridge Suites.
 
 SOURCE  Holiday Inn Express