Holiday Weekend Travel Highlights Consumer Safety Needs and Concerns

Apr 10, 2001, 01:00 ET from Volvo Cars of North America

    ROCKLEIGH, N.J., April 10 /PRNewswire/ -- The up-coming Easter holiday
 weekend once again brings consumer's concerns about occupant safety to the
 fore. In fact, more people will make their automobile purchase decisions based
 on safety than ever according to recent survey findings.
     The latest National Highway and Traffic and Safety Administration (NHTSA)
 figures on occupant safety and survivability, published in the fall of 1999,
 indicate that while over 4,000 lives have been saved by air bags, and that
 nearly 11,000 more lives are saved annually through the use of seat belts.
 Consumer concerns are especially valid during the heavy traffic conditions
 usually associated with holiday weekends such as this week's Easter Holiday
 period.
     "Millions of people will be on the road this Easter weekend, visiting
 friends and family and we know that they are much more concerned with their
 safety than ever before," said Mark Le Neve, president and CEO of Volvo Cars
 of North America, Inc.
     In fact, a national omnibus survey conducted recently by Opinion Research,
 Inc. and commissioned by Volvo, indicated that safety still plays a dominant
 role in the American car buyers' purchase decision.
     Conducted over the weekend of March 29th to April 1st of this year,
 1025 respondents (51% female/49% male) were asked four key questions about the
 role safety plays in the automobile purchase decision and the brand names they
 most closely associate with automotive safety.  The results were as follows:
 
     * Is automotive safety more important to then it was five years ago?
       - 70% of the total sample answered "yes"
       - 67% of all males and 73% of all females surveyed answered "yes"
       - Respondents 18 to 44 showed a higher interest in safety than those
         45 or over
       - 76% of those responding who had children in their household said "yes"
 
     * Will safety be among your top three considerations when purchasing or
       leasing your next vehicle?
       - 83% of respondents said "yes"
       - 76% of all males and 89% of all females surveyed answered "yes"
       - 86% of all respondents ages 25-44 answered "yes"
       - 87% of respondents with children in the household answered "yes"
 
     "Over the years Volvo has worked hard to develop and market some of the
 safest vehicles available. And we did it even before safety was 'sexy'", added
 Le Neve.  "It is nice to see that we are addressing the consumer's concerns
 and that we as a company have made people feel safer."
 
     Volvo Cars of North America is part of the Volvo Car Corporation of
 Goteborg, Sweden.  The company provides marketing, sales, parts, service,
 technology and training support to the 328 Volvo automobile retailers in the
 US and 43 in Canada.  The 2001 Volvo automobile line includes the flagship
 S80 luxury sedan, versatile V70 wagon and rugged Cross Country, C70 coupe and
 convertible, the sporty, new S60 sedan and compact S40 and V40 models.
 
 

SOURCE Volvo Cars of North America
    ROCKLEIGH, N.J., April 10 /PRNewswire/ -- The up-coming Easter holiday
 weekend once again brings consumer's concerns about occupant safety to the
 fore. In fact, more people will make their automobile purchase decisions based
 on safety than ever according to recent survey findings.
     The latest National Highway and Traffic and Safety Administration (NHTSA)
 figures on occupant safety and survivability, published in the fall of 1999,
 indicate that while over 4,000 lives have been saved by air bags, and that
 nearly 11,000 more lives are saved annually through the use of seat belts.
 Consumer concerns are especially valid during the heavy traffic conditions
 usually associated with holiday weekends such as this week's Easter Holiday
 period.
     "Millions of people will be on the road this Easter weekend, visiting
 friends and family and we know that they are much more concerned with their
 safety than ever before," said Mark Le Neve, president and CEO of Volvo Cars
 of North America, Inc.
     In fact, a national omnibus survey conducted recently by Opinion Research,
 Inc. and commissioned by Volvo, indicated that safety still plays a dominant
 role in the American car buyers' purchase decision.
     Conducted over the weekend of March 29th to April 1st of this year,
 1025 respondents (51% female/49% male) were asked four key questions about the
 role safety plays in the automobile purchase decision and the brand names they
 most closely associate with automotive safety.  The results were as follows:
 
     * Is automotive safety more important to then it was five years ago?
       - 70% of the total sample answered "yes"
       - 67% of all males and 73% of all females surveyed answered "yes"
       - Respondents 18 to 44 showed a higher interest in safety than those
         45 or over
       - 76% of those responding who had children in their household said "yes"
 
     * Will safety be among your top three considerations when purchasing or
       leasing your next vehicle?
       - 83% of respondents said "yes"
       - 76% of all males and 89% of all females surveyed answered "yes"
       - 86% of all respondents ages 25-44 answered "yes"
       - 87% of respondents with children in the household answered "yes"
 
     "Over the years Volvo has worked hard to develop and market some of the
 safest vehicles available. And we did it even before safety was 'sexy'", added
 Le Neve.  "It is nice to see that we are addressing the consumer's concerns
 and that we as a company have made people feel safer."
 
     Volvo Cars of North America is part of the Volvo Car Corporation of
 Goteborg, Sweden.  The company provides marketing, sales, parts, service,
 technology and training support to the 328 Volvo automobile retailers in the
 US and 43 in Canada.  The 2001 Volvo automobile line includes the flagship
 S80 luxury sedan, versatile V70 wagon and rugged Cross Country, C70 coupe and
 convertible, the sporty, new S60 sedan and compact S40 and V40 models.
 
 SOURCE  Volvo Cars of North America