Holland America Line and Barclays Debut New Rewards Visa Card

Dec 03, 2008, 14:33 ET from Barclaycard US

New customized rewards program offers ability to earn free cruises, discounts and onboard amenities through everyday purchases

WILMINGTON, Del., Dec. 3 /PRNewswire/ -- Holland America Line, a division of Carnival Corporation and plc, and Barclaycard US, the credit card business of Barclays PLC in the United States, today announced the debut of the Holland America Line Rewards(TM) Visa(R) card. The card, Holland America Line's first such offering, will allow cardmembers to earn free cruises, onboard credits, special onboard amenities and discounted airfare for card usage.

For every $1 spent on Holland America Line purchases, cardmembers earn two Holland America Points. For all other purchases, cardmembers will earn one Holland America Point. Cardmembers will earn 5,000 points upon first use and can accrue an additional 5,000 points for balance transfers completed within the first 30 days of account opening. Points can be redeemed for various Holland America Line cruise packages and onboard services and amenities including spa treatments, shore excursions, special occasion packages, cooking classes and cruise discounts or free cruises. Other benefits include Visa Signature and Platinum card benefits, no annual fee and a 0% introductory APR on balance transfers for six months.

"We continually search for new programs that give our loyal guests another reason to come back to vacation with us," said Richard D. Meadows, executive vice president, marketing, sales and guest programs, Holland America Line. "The new Holland America Line Rewards Visa lets guests use their points for the reward choices they most want from our company. We're pleased to select Barclaycard to jointly create the rewards program."

"Consumers today have a wide selection of payment options," said Lloyd M. Wirshba, Chief Executive Officer, Barclaycard US. "Therefore, in creating the ideal rewards card for Holland America Line guests, it was critical to create a card product to further enhance the tremendous customer loyalty enjoyed by the Holland America Line brand. We believe we have built the optimal product to provide these customers a path towards future Holland America Line cruise packages."

For further information and to apply for the Holland America Line Rewards Visa card, please visit www.hollandamericavisa.com.

About Holland America Line

Holland America Line, a division of Carnival Corporation and plc (NYSE: CCL and CUK), has a fleet of 14 ships and offers nearly 500 cruises to 320 ports in more than 100 countries, territories or dependencies. Two- to 108-day itineraries visit all seven continents, and highlights include Antarctica, South America, Australia/New Zealand and Asia voyages; a Grand World Voyage; and popular sailings to ports in the Caribbean, Alaska, Mexico, Canada/New England, Europe and Panama Canal. A 15th ship, ms Nieuw Amsterdam, is scheduled to join the fleet in 2010.

Fleetwide, the company features Signature of Excellence enhancements, a commitment totaling more than $525 million, that showcase the Culinary Arts Center presented by Food & Wine magazine -- a state-of-the-art onboard show kitchen where more than 60 celebrated guest chefs and culinary experts provide cooking demonstrations and classes -- Explorations Cafe powered by The New York Times, teens-only activity areas and all new stateroom amenities highlighted by flat-panel TVs and plush Euro-top Mariner's Dream Beds.

About Barclaycard US

Headquartered in Wilmington, Del., Barclaycard US creates customized co-branded credit card programs for some of the country's most successful travel, entertainment, retail and financial institutions, including US Airways, Best Western, Carnival Cruise Lines, Princess Cruises, Travelocity, L.L.Bean, Barnes & Noble and BJ's Wholesale Club. The company employs 1,400 associates and was named a Top Employer in Delaware in 2008. For more information please visit www.barclaycardus.com.

Globally, Barclaycard provides credit cards in the U.K., Germany, Spain, Italy and Portugal. In the Nordic region, Barclaycard operates through Entercard, a joint venture with Swedbank.

Barclaycard is a division of Barclays PLC, a major global financial services provider engaged in retail and commercial banking, credit cards, investment banking, wealth management and investment management services. With over 300 years of history and expertise in banking, Barclays operates in over 50 countries, employs 135,000 people and services accounts for over 27 million customers and clients worldwide. For further information about Barclays, please visit www.barclays.com

SOURCE Barclaycard US