Hollywood Media Corp. Chooses GiantBear to Extend Their Advertising Inventory to the Wireless Internet

Strategic Partnership Provides New Marketing,

Revenue Opportunities for Advertisers



Apr 25, 2001, 01:00 ET from GiantBear, Inc.

    WHITE PLAINS, N.Y., April 25 /PRNewswire/ -- GiantBear, Inc., a wireless
 technology and application service provider, today announced that Hollywood
 Media Corp. (Nasdaq:   HOLL), a leading provider of news, information and
 ticketing covering the entertainment and media industries, has chosen
 GiantBear to host and manage their wireless advertising inventory.  Under the
 agreement, GiantBear will create the specialized applications that will extend
 Hollywood Media's Internet advertising opportunities to advertisers and
 wireless carriers.
     Hollywood Media currently works with carriers such as AT&T Wireless,
 Sprint PCS, and Verizon to deliver Internet content and commerce.  Using its
 patent-pending technologies, GiantBear will enable these carriers to provide
 Hollywood Media's advertising content to users on wireless devices, including
 mobile phones, pagers, and PDAs.  Advertising.com, GiantBear's exclusive
 third-party ad serving partner, will facilitate the distribution of campaigns
 across all wireless platforms, including Hollywood Media's Wireless
 Applications Protocol (or "WAP") site, wap.Hollywood.com.  Hollywood Media
 also distributes a popular mobile application for personal digital assistants
 (or "PDAs") through AvantGo, Inc., for which GiantBear has already sold
 certain advertising inventory.
     "Consolidating Hollywood Media's wireless ad sales will provide them with
 additional revenue opportunities and is a more efficient option for an
 advertiser or marketer looking for a branding promotion," said Paul Singman,
 vice president of national ad sales and sponsorships at GiantBear.  "This
 partnership allows GiantBear to provide unsurpassed technology, solutions and
 support to Hollywood Media's wireless advertisers and participating wireless
 carriers.  Early results -- that is, interest from advertisers -- is very
 encouraging, due to the mass-appeal and on-the-go nature of Hollywood Media's
 movie showtimes and supporting content."
     "Hollywood Media trusts GiantBear to represent our wireless advertising
 inventory -- they proved to have their arms around this space by building our
 now highly-trafficked WAP site and by being among the most successful
 evangelists, as reflected by their results, regarding the value of wireless
 advertising," said Eric Illowsky, Executive Vice President of Hollywood Media
 and President of Hollywood Media's wireless division.  "Together, we will be
 able to offer ground-breaking marketing solutions to a new and increasingly
 demanding group of wireless consumers."
 
     About Hollywood Media Corp.
     Hollywood Media Corp is a leading online provider of news, information and
 ticketing covering the entertainment and media industries.  On the strength of
 its history in developing comprehensive entertainment industry databases, as
 well as its major strategic partners and unique content, the Company has
 launched a network of consumer and b2b businesses.  The Company's consumer
 sites include Hollywood.com, Broadway.com and a 30% interest in
 MovieTickets.com.  The Company's b2b units include CinemaSource, EventSource,
 ConcertSource, TheaterSource, Baseline.Hollywood.com and Theatre Direct
 International.  These services supply thousands of media outlets with specific
 information on entertainment events such as movies, live theater and concerts.
 The Company's ticketing units sell live theater tickets to shows in New York
 and London to consumers through Broadway.com and to the travel and tourism
 industry through Theater Direct International.  The Company's shares are
 traded on the Nasdaq stock market under the symbol HOLL.  Contact
 Chris Plunkett/John Buckley, Brainerd Communicators, Inc., 212-986-6667,
 buckley@braincomm.com.
 
     About GiantBear, Inc.
     As an innovative wireless Application Service Provider (ASP), GiantBear
 provides end-to-end, strategic and technological wireless data and mobile
 commerce solutions for wireless carriers, e-businesses and corporate
 enterprises, by using extensive experience and understanding of mission
 critical software, back-end systems, the Internet and wireless technology.
 GiantBear's suite of services include application development and
 implementation; portal and platform development and integration; hosting and
 maintenance services; strategic planning and marketing assistance; content and
 mobile commerce distribution; and billing and customer service integration.
     Through GiantBear's innovative applications, companies can deliver to
 their wireless users timely, personalized, local, national and
 company-specific information or commerce across multiple delivery channels.
 For more information about GiantBear and its products, visit
 http://www.giantbear.com.
 
     The matters discussed herein that are forward-looking statements are based
 on current management expectations that involve risks and uncertainties that
 may result in such expectations not being realized.  Potential risks and
 uncertainties include, but are not limited to, the risks described in
 Hollywood Media Corp.'s filings with the Securities and Exchange Commission.
 Additionally, results given are preliminary and have not been subject to
 audit.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X11238529
 
 

SOURCE GiantBear, Inc.
    WHITE PLAINS, N.Y., April 25 /PRNewswire/ -- GiantBear, Inc., a wireless
 technology and application service provider, today announced that Hollywood
 Media Corp. (Nasdaq:   HOLL), a leading provider of news, information and
 ticketing covering the entertainment and media industries, has chosen
 GiantBear to host and manage their wireless advertising inventory.  Under the
 agreement, GiantBear will create the specialized applications that will extend
 Hollywood Media's Internet advertising opportunities to advertisers and
 wireless carriers.
     Hollywood Media currently works with carriers such as AT&T Wireless,
 Sprint PCS, and Verizon to deliver Internet content and commerce.  Using its
 patent-pending technologies, GiantBear will enable these carriers to provide
 Hollywood Media's advertising content to users on wireless devices, including
 mobile phones, pagers, and PDAs.  Advertising.com, GiantBear's exclusive
 third-party ad serving partner, will facilitate the distribution of campaigns
 across all wireless platforms, including Hollywood Media's Wireless
 Applications Protocol (or "WAP") site, wap.Hollywood.com.  Hollywood Media
 also distributes a popular mobile application for personal digital assistants
 (or "PDAs") through AvantGo, Inc., for which GiantBear has already sold
 certain advertising inventory.
     "Consolidating Hollywood Media's wireless ad sales will provide them with
 additional revenue opportunities and is a more efficient option for an
 advertiser or marketer looking for a branding promotion," said Paul Singman,
 vice president of national ad sales and sponsorships at GiantBear.  "This
 partnership allows GiantBear to provide unsurpassed technology, solutions and
 support to Hollywood Media's wireless advertisers and participating wireless
 carriers.  Early results -- that is, interest from advertisers -- is very
 encouraging, due to the mass-appeal and on-the-go nature of Hollywood Media's
 movie showtimes and supporting content."
     "Hollywood Media trusts GiantBear to represent our wireless advertising
 inventory -- they proved to have their arms around this space by building our
 now highly-trafficked WAP site and by being among the most successful
 evangelists, as reflected by their results, regarding the value of wireless
 advertising," said Eric Illowsky, Executive Vice President of Hollywood Media
 and President of Hollywood Media's wireless division.  "Together, we will be
 able to offer ground-breaking marketing solutions to a new and increasingly
 demanding group of wireless consumers."
 
     About Hollywood Media Corp.
     Hollywood Media Corp is a leading online provider of news, information and
 ticketing covering the entertainment and media industries.  On the strength of
 its history in developing comprehensive entertainment industry databases, as
 well as its major strategic partners and unique content, the Company has
 launched a network of consumer and b2b businesses.  The Company's consumer
 sites include Hollywood.com, Broadway.com and a 30% interest in
 MovieTickets.com.  The Company's b2b units include CinemaSource, EventSource,
 ConcertSource, TheaterSource, Baseline.Hollywood.com and Theatre Direct
 International.  These services supply thousands of media outlets with specific
 information on entertainment events such as movies, live theater and concerts.
 The Company's ticketing units sell live theater tickets to shows in New York
 and London to consumers through Broadway.com and to the travel and tourism
 industry through Theater Direct International.  The Company's shares are
 traded on the Nasdaq stock market under the symbol HOLL.  Contact
 Chris Plunkett/John Buckley, Brainerd Communicators, Inc., 212-986-6667,
 buckley@braincomm.com.
 
     About GiantBear, Inc.
     As an innovative wireless Application Service Provider (ASP), GiantBear
 provides end-to-end, strategic and technological wireless data and mobile
 commerce solutions for wireless carriers, e-businesses and corporate
 enterprises, by using extensive experience and understanding of mission
 critical software, back-end systems, the Internet and wireless technology.
 GiantBear's suite of services include application development and
 implementation; portal and platform development and integration; hosting and
 maintenance services; strategic planning and marketing assistance; content and
 mobile commerce distribution; and billing and customer service integration.
     Through GiantBear's innovative applications, companies can deliver to
 their wireless users timely, personalized, local, national and
 company-specific information or commerce across multiple delivery channels.
 For more information about GiantBear and its products, visit
 http://www.giantbear.com.
 
     The matters discussed herein that are forward-looking statements are based
 on current management expectations that involve risks and uncertainties that
 may result in such expectations not being realized.  Potential risks and
 uncertainties include, but are not limited to, the risks described in
 Hollywood Media Corp.'s filings with the Securities and Exchange Commission.
 Additionally, results given are preliminary and have not been subject to
 audit.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X11238529
 
 SOURCE  GiantBear, Inc.