Home123 Announces Plans for Co-Branded Property & Casualty Affinity Partnership

Apr 25, 2001, 01:00 ET from Home 1-2-3 Corp.

    PONTE VEDRA BEACH, Fla., April 25 /PRNewswire Interactive News Release/ --
 Home 1-2-3 Corp., with national spokesperson Bob Vila, announced plans to
 initiate its co-branded affinity program partnership with one select property
 and casualty insurance company to provide exclusive insurance provider rights
 on its successful Web site, Home123.com, and its call center 1-800-HOME-123.
 Currently, Home123 is negotiating with several top-tier property and casualty
 companies.  The program will also include opportunities to partner with
 Home123 in its direct marketing efforts.
     With its integrated response marketing efforts, Home123's branded affinity
 program is structured to provide incremental profits to affinity partners by
 leveraging the strong brand value of Home123 and spokesperson Bob Vila.  In
 entering this co-branded partnership, it is expected that the success of the
 insurance affiliate partner will mimic that of Home123, which has experienced
 phenomenal growth and is one of the few dot-com companies that is highly
 profitable while building a national brand.
     Home123's co-branded affinity program is unique in that it brings
 unmatched brand-related benefits to its affiliate partners, such as:
     * Benefits of $20 million national TV, radio and print advertising
       initiative
     * Heightened corporate credibility through association with highly visible
       Home123 national spokesperson Bob Vila
     * An opportunity to generate incremental revenues without added costs
     * Double independent audit control reports that ensure customers are
       treated in an efficient and respectful manner
 
     Chairman and CEO of Home123, Joe Doyle, commented, "Coupling the strong
 brand identity of Home123 and our spokesperson Bob Vila, with that of our new
 co-branded partner, provides the prospect of building incremental income while
 giving our customers the opportunity to benefit from the finest property-
 casualty insurance coverage available.  This is a practical partnership, and
 we fully expect it to be profitable and worthwhile for both partners."
     Doyle added, "Not only will our new affiliate partner receive the tangible
 benefits of our co-branded affinity program, but their customers will enjoy a
 pleasant experience with a trusted brand -- Home123."
     Home 1-2-3 Corp. is the national marketing company for Home123(R) Loans
 Direct!, offering homeowners and homebuyers a convenient, one-stop source for
 mortgage loans, home equity loans, and home improvement loans directly over
 the phone and on the internet.  The company is headquartered in Ponte Vedra
 Beach, Florida.  Credit for Home123 loans provided by Conseco Finance
 Servicing Corp., located in St. Paul, Minnesota.  For more information, please
 call media contact Michelle Love-Johnson at 262-523-3740.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X24870167
 
 

SOURCE Home 1-2-3 Corp.
    PONTE VEDRA BEACH, Fla., April 25 /PRNewswire Interactive News Release/ --
 Home 1-2-3 Corp., with national spokesperson Bob Vila, announced plans to
 initiate its co-branded affinity program partnership with one select property
 and casualty insurance company to provide exclusive insurance provider rights
 on its successful Web site, Home123.com, and its call center 1-800-HOME-123.
 Currently, Home123 is negotiating with several top-tier property and casualty
 companies.  The program will also include opportunities to partner with
 Home123 in its direct marketing efforts.
     With its integrated response marketing efforts, Home123's branded affinity
 program is structured to provide incremental profits to affinity partners by
 leveraging the strong brand value of Home123 and spokesperson Bob Vila.  In
 entering this co-branded partnership, it is expected that the success of the
 insurance affiliate partner will mimic that of Home123, which has experienced
 phenomenal growth and is one of the few dot-com companies that is highly
 profitable while building a national brand.
     Home123's co-branded affinity program is unique in that it brings
 unmatched brand-related benefits to its affiliate partners, such as:
     * Benefits of $20 million national TV, radio and print advertising
       initiative
     * Heightened corporate credibility through association with highly visible
       Home123 national spokesperson Bob Vila
     * An opportunity to generate incremental revenues without added costs
     * Double independent audit control reports that ensure customers are
       treated in an efficient and respectful manner
 
     Chairman and CEO of Home123, Joe Doyle, commented, "Coupling the strong
 brand identity of Home123 and our spokesperson Bob Vila, with that of our new
 co-branded partner, provides the prospect of building incremental income while
 giving our customers the opportunity to benefit from the finest property-
 casualty insurance coverage available.  This is a practical partnership, and
 we fully expect it to be profitable and worthwhile for both partners."
     Doyle added, "Not only will our new affiliate partner receive the tangible
 benefits of our co-branded affinity program, but their customers will enjoy a
 pleasant experience with a trusted brand -- Home123."
     Home 1-2-3 Corp. is the national marketing company for Home123(R) Loans
 Direct!, offering homeowners and homebuyers a convenient, one-stop source for
 mortgage loans, home equity loans, and home improvement loans directly over
 the phone and on the internet.  The company is headquartered in Ponte Vedra
 Beach, Florida.  Credit for Home123 loans provided by Conseco Finance
 Servicing Corp., located in St. Paul, Minnesota.  For more information, please
 call media contact Michelle Love-Johnson at 262-523-3740.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X24870167
 
 SOURCE  Home 1-2-3 Corp.