Home123 Entertaining Offers On Co-Branded Affinity Partnership Program

Apr 25, 2001, 01:00 ET from Home 1-2-3 Corp.

    PONTE VEDRA BEACH, Fla., April 25 /PRNewswire/ -- Home1-2-3 Corp., with
 national spokesperson Bob Vila, announced plans to initiate its co-branded
 affinity partnership program with a top-tier credit card company. The
 partnership will provide the credit card company with exclusive provider
 rights to Home123.com and its call center 1-800-HOME-123. In addition, the
 program will allow for opportunities to partner with Home123 in its direct
 marketing efforts. Currently, they are entertaining offers from several credit
 card companies.
     Chairman and CEO of Home123, Joe Doyle, commented, "It is our desire to
 form a co-branded affinity partnership with a credit card company that's as
 well respected in its market as we are in ours." Doyle added, "With this
 relationship, our new affiliate partner will not only receive the tangible
 benefits of our co-branded affinity program, but their customers will enjoy a
 pleasant experience with a trusted brand -- Home123."
     Home123's co-branded affinity program is unique in that it brings
 unmatched brand-related benefits to its affiliate partners, such as:
     -- Benefits of a $20 million national TV, radio and print advertising
 initiative
     -- Heightened corporate credibility through association with Home123 and
 its highly visible national spokesperson Bob Vila
     -- An opportunity to generate incremental revenues without added costs
     -- Double independent audit control reports that ensure customers are
 treated in an efficient and respectful manner
 
     With its integrated response marketing efforts, Home123's branded affinity
 program is structured to provide incremental profits to affinity partners by
 leveraging the strong brand value of Home123, and its national spokesperson
 Bob Vila. In entering this co-branded partnership it is expected that the
 success of the credit card affiliate will mimic that of Home123, which has
 experienced phenomenal growth and is one of the few dot-com companies that is
 highly profitable while building a national brand.
     Home 1-2-3 Corp. is the national marketing company for Home123(R) Loans
 Direct!, offering homeowners and homebuyers a convenient, one-stop source for
 mortgage loans, home equity loans, and home improvement loans directly over
 the phone and on the internet. The company is headquartered in Ponte Vedra
 Beach, Florida. Credit for Home123 loans provided by Conseco Finance Servicing
 Corp., located in St. Paul, Minnesota. For more information, please call media
 contact Michelle Love-Johnson at 262-523-3740.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X38824076
 
 

SOURCE Home 1-2-3 Corp.
    PONTE VEDRA BEACH, Fla., April 25 /PRNewswire/ -- Home1-2-3 Corp., with
 national spokesperson Bob Vila, announced plans to initiate its co-branded
 affinity partnership program with a top-tier credit card company. The
 partnership will provide the credit card company with exclusive provider
 rights to Home123.com and its call center 1-800-HOME-123. In addition, the
 program will allow for opportunities to partner with Home123 in its direct
 marketing efforts. Currently, they are entertaining offers from several credit
 card companies.
     Chairman and CEO of Home123, Joe Doyle, commented, "It is our desire to
 form a co-branded affinity partnership with a credit card company that's as
 well respected in its market as we are in ours." Doyle added, "With this
 relationship, our new affiliate partner will not only receive the tangible
 benefits of our co-branded affinity program, but their customers will enjoy a
 pleasant experience with a trusted brand -- Home123."
     Home123's co-branded affinity program is unique in that it brings
 unmatched brand-related benefits to its affiliate partners, such as:
     -- Benefits of a $20 million national TV, radio and print advertising
 initiative
     -- Heightened corporate credibility through association with Home123 and
 its highly visible national spokesperson Bob Vila
     -- An opportunity to generate incremental revenues without added costs
     -- Double independent audit control reports that ensure customers are
 treated in an efficient and respectful manner
 
     With its integrated response marketing efforts, Home123's branded affinity
 program is structured to provide incremental profits to affinity partners by
 leveraging the strong brand value of Home123, and its national spokesperson
 Bob Vila. In entering this co-branded partnership it is expected that the
 success of the credit card affiliate will mimic that of Home123, which has
 experienced phenomenal growth and is one of the few dot-com companies that is
 highly profitable while building a national brand.
     Home 1-2-3 Corp. is the national marketing company for Home123(R) Loans
 Direct!, offering homeowners and homebuyers a convenient, one-stop source for
 mortgage loans, home equity loans, and home improvement loans directly over
 the phone and on the internet. The company is headquartered in Ponte Vedra
 Beach, Florida. Credit for Home123 loans provided by Conseco Finance Servicing
 Corp., located in St. Paul, Minnesota. For more information, please call media
 contact Michelle Love-Johnson at 262-523-3740.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X38824076
 
 SOURCE  Home 1-2-3 Corp.