Homestead Technologies and Switchboard Team Up to Make Online Yellow Page Ads Available to Small Business Members

Homestead(R) Professional Members Able to Promote Their Web Site to More

Viewers on the Internet Through Switchboard's Promotion Services



Apr 25, 2001, 01:00 ET from Switchboard Incorporated

    WESTBORO, Mass. and MENLO PARK, Calif., April 25 /PRNewswire Interactive
 News Release/ -- Switchboard Incorporated (Nasdaq:   SWBD), leading provider of
 directory technology and Nearbuy(SM) locally targeted e-marketing solutions,
 and Homestead Technologies Inc., a leading provider of Web site building
 services, today announced that Switchboard will be the Internet yellow pages
 provider for the Homestead(R) Professional Web site building service.
 Homestead Professional is the latest service offering from Homestead
 (http://www.homestead.com) and enables small businesses and professionals to
 easily build a Web site complete with e-marketing and commerce capabilities.
     Switchboard will offer Homestead Professional members the option to
 promote their business by purchasing an online yellow pages display
 advertisement. From the "Promote Web Site" section in the Homestead
 Professional member's account, members can create high quality, customized
 display ads instantly, 24 hours a day, seven days a week using Switchboard's
 easy-to-use, self-service interface. These ads will appear on Switchboard's
 flagship Web site, CBS Switchboard.com (http://www.switchboard.com), allowing
 Homestead Professional members to reach out to the site's more than 4 million
 unique visitors.
     "Through Homestead Professional, members are able to build a professional
 looking Web site and take advantage of marketing and promotion services
 available to them such as those offered by Switchboard," said Michael Geller,
 vice president of business development at Homestead Technologies Inc.
 "Switchboard's Internet yellow page advertising is a great way for Homestead
 Professional members to increase visibility and traffic to their business Web
 sites."
     According to research from The Kelsey Group, annual page views from
 Internet directories are expected to increase almost 54% by the year 2005.
     "Our agreement with Homestead further extends Switchboard's reach into the
 professional marketplace which includes small businesses, small office/home
 offices, and other businesses trying to establish their online presence," said
 Doug Greenlaw, chief executive officer, Switchboard Incorporated. "This is an
 excellent opportunity to introduce Homestead Professional members to
 Switchboard and the benefits of promoting their business Web site on the
 Internet."
     Switchboard has recently directed its channel expansion efforts towards
 companies focused on delivering Web site services to small-to-medium size
 businesses.  By combining Switchboard promotion offerings with the Web site
 services of companies such as Homestead, exposure of those Web sites is
 increased to online consumers, and the value of the merchant's Internet
 investment is also increased.  The agreement with Homestead Technologies is
 Switchboard's third merchant aggregation deal in recent months.
 
     About Switchboard Incorporated:
     Headquartered in Westboro, Mass., Switchboard Incorporated is a leading
 provider of directory technology and Nearbuy(SM) solutions - a tightly
 integrated suite of products and services promoting local business across a
 full range of Internet and wireless platforms. Its flagship Web site, CBS
 Switchboard.com (http://www.switchboard.com) offers a broad range of
 functions, content and services including yellow and white pages, product
 searching, and interactive maps and driving directions. Viewed more than 80
 million times each month, CBS Switchboard.com showcases Switchboard's superior
 technology and breadth of directory product offerings.  ePresence
 (Nasdaq:   EPRE) and Viacom Inc. (NYSE:   VIAb) own approximately 38% and 29% of
 the outstanding shares of Switchboard, respectively. "Switchboard" is a
 registered trademark, and "Nearbuy", "Deals Nearbuy" and "What's Nearbuy" are
 service marks of Switchboard Incorporated. "CBS" and the CBS "eye" device are
 registered trademarks of CBS Broadcasting Inc.
 
     About Homestead Technologies Inc.
     Homestead Technologies Inc. is the leading Web-site building service that
 provides consumers and professionals with a non-technical solution to build
 and maintain an Internet presence. Homestead members can take advantage of the
 Homestead Professional service or the Homestead Personal service. Homestead
 Professional is a powerful and intuitive new Web site building service
 designed for professionals and small businesses who need an online presence
 but lack the time and technical resources to create one. Homestead
 Professional offers powerful publishing, hosting, e-marketing and commerce
 capabilities that help professionals easily and efficiently establish and
 maintain a unique Internet presence. Homestead Personal is Homestead's award-
 winning, easy-to-use service that enables anyone to communicate with friends
 and family through highly-personalized Web sites. More than 10 million
 registered members have built customizable Web sites using the company's
 proprietary drag and drop Element technology. Elements include everything from
 text boxes, buttons and photos to dynamic features such as chat rooms and
 e-commerce payment processing. The company is based in Menlo Park, California
 and its services are available at http://www.homestead.com. Homestead is a
 registered trademark, and Homestead Personal and Homestead Professional are
 trademarks of Homestead Technologies Inc., Menlo Park, CA.
 
     This release contains forward-looking statements based on current
 expectations or beliefs, as well as a number of assumptions about future
 events, and these statements are subject to important factors and
 uncertainties that could cause actual results to differ materially from those
 described in the forward-looking statements. The forward-looking statements in
 this release address a variety of subjects including, for example, the
 economic value and utility of the products and services offered by Switchboard
 to Switchboard's alliance partners and customers. The following factors, among
 others, could cause actual results to differ materially from those described
 in these forward-looking statements: Switchboard's alliance with Homestead may
 fail to produce the expected benefits; annual page views from Internet
 Directories may not increase at the rates predicted; if Switchboard cannot
 demonstrate the value of its local merchant services, local merchant customers
 may stop using its services; the attractiveness of Switchboard's services,
 would diminish if it is not able to license or otherwise collect accurate
 database information from third-party providers; and if Switchboard is unable
 to remain an attractive medium for advertising, its revenue will substantially
 decline. For a detailed discussion of these and other cautionary statements,
 please refer to Switchboard's filings with the Securities and Exchange
 Commission, including Switchboard's Registration Statement on Form S-1 (File
 No. 333-90013) and Switchboard's Annual Report on Form 10-K filed on April 2,
 2001.
 
     Contact:  Melissa Hamlet for Switchboard, 609-396-0946 ext. 263,
 mhamlet@garfieldgroup.com
 
                     MAKE YOUR OPINION COUNT -- Click Here
                http://tbutton.prnewswire.com/prn/11690X25166867
 
 

SOURCE Switchboard Incorporated
    WESTBORO, Mass. and MENLO PARK, Calif., April 25 /PRNewswire Interactive
 News Release/ -- Switchboard Incorporated (Nasdaq:   SWBD), leading provider of
 directory technology and Nearbuy(SM) locally targeted e-marketing solutions,
 and Homestead Technologies Inc., a leading provider of Web site building
 services, today announced that Switchboard will be the Internet yellow pages
 provider for the Homestead(R) Professional Web site building service.
 Homestead Professional is the latest service offering from Homestead
 (http://www.homestead.com) and enables small businesses and professionals to
 easily build a Web site complete with e-marketing and commerce capabilities.
     Switchboard will offer Homestead Professional members the option to
 promote their business by purchasing an online yellow pages display
 advertisement. From the "Promote Web Site" section in the Homestead
 Professional member's account, members can create high quality, customized
 display ads instantly, 24 hours a day, seven days a week using Switchboard's
 easy-to-use, self-service interface. These ads will appear on Switchboard's
 flagship Web site, CBS Switchboard.com (http://www.switchboard.com), allowing
 Homestead Professional members to reach out to the site's more than 4 million
 unique visitors.
     "Through Homestead Professional, members are able to build a professional
 looking Web site and take advantage of marketing and promotion services
 available to them such as those offered by Switchboard," said Michael Geller,
 vice president of business development at Homestead Technologies Inc.
 "Switchboard's Internet yellow page advertising is a great way for Homestead
 Professional members to increase visibility and traffic to their business Web
 sites."
     According to research from The Kelsey Group, annual page views from
 Internet directories are expected to increase almost 54% by the year 2005.
     "Our agreement with Homestead further extends Switchboard's reach into the
 professional marketplace which includes small businesses, small office/home
 offices, and other businesses trying to establish their online presence," said
 Doug Greenlaw, chief executive officer, Switchboard Incorporated. "This is an
 excellent opportunity to introduce Homestead Professional members to
 Switchboard and the benefits of promoting their business Web site on the
 Internet."
     Switchboard has recently directed its channel expansion efforts towards
 companies focused on delivering Web site services to small-to-medium size
 businesses.  By combining Switchboard promotion offerings with the Web site
 services of companies such as Homestead, exposure of those Web sites is
 increased to online consumers, and the value of the merchant's Internet
 investment is also increased.  The agreement with Homestead Technologies is
 Switchboard's third merchant aggregation deal in recent months.
 
     About Switchboard Incorporated:
     Headquartered in Westboro, Mass., Switchboard Incorporated is a leading
 provider of directory technology and Nearbuy(SM) solutions - a tightly
 integrated suite of products and services promoting local business across a
 full range of Internet and wireless platforms. Its flagship Web site, CBS
 Switchboard.com (http://www.switchboard.com) offers a broad range of
 functions, content and services including yellow and white pages, product
 searching, and interactive maps and driving directions. Viewed more than 80
 million times each month, CBS Switchboard.com showcases Switchboard's superior
 technology and breadth of directory product offerings.  ePresence
 (Nasdaq:   EPRE) and Viacom Inc. (NYSE:   VIAb) own approximately 38% and 29% of
 the outstanding shares of Switchboard, respectively. "Switchboard" is a
 registered trademark, and "Nearbuy", "Deals Nearbuy" and "What's Nearbuy" are
 service marks of Switchboard Incorporated. "CBS" and the CBS "eye" device are
 registered trademarks of CBS Broadcasting Inc.
 
     About Homestead Technologies Inc.
     Homestead Technologies Inc. is the leading Web-site building service that
 provides consumers and professionals with a non-technical solution to build
 and maintain an Internet presence. Homestead members can take advantage of the
 Homestead Professional service or the Homestead Personal service. Homestead
 Professional is a powerful and intuitive new Web site building service
 designed for professionals and small businesses who need an online presence
 but lack the time and technical resources to create one. Homestead
 Professional offers powerful publishing, hosting, e-marketing and commerce
 capabilities that help professionals easily and efficiently establish and
 maintain a unique Internet presence. Homestead Personal is Homestead's award-
 winning, easy-to-use service that enables anyone to communicate with friends
 and family through highly-personalized Web sites. More than 10 million
 registered members have built customizable Web sites using the company's
 proprietary drag and drop Element technology. Elements include everything from
 text boxes, buttons and photos to dynamic features such as chat rooms and
 e-commerce payment processing. The company is based in Menlo Park, California
 and its services are available at http://www.homestead.com. Homestead is a
 registered trademark, and Homestead Personal and Homestead Professional are
 trademarks of Homestead Technologies Inc., Menlo Park, CA.
 
     This release contains forward-looking statements based on current
 expectations or beliefs, as well as a number of assumptions about future
 events, and these statements are subject to important factors and
 uncertainties that could cause actual results to differ materially from those
 described in the forward-looking statements. The forward-looking statements in
 this release address a variety of subjects including, for example, the
 economic value and utility of the products and services offered by Switchboard
 to Switchboard's alliance partners and customers. The following factors, among
 others, could cause actual results to differ materially from those described
 in these forward-looking statements: Switchboard's alliance with Homestead may
 fail to produce the expected benefits; annual page views from Internet
 Directories may not increase at the rates predicted; if Switchboard cannot
 demonstrate the value of its local merchant services, local merchant customers
 may stop using its services; the attractiveness of Switchboard's services,
 would diminish if it is not able to license or otherwise collect accurate
 database information from third-party providers; and if Switchboard is unable
 to remain an attractive medium for advertising, its revenue will substantially
 decline. For a detailed discussion of these and other cautionary statements,
 please refer to Switchboard's filings with the Securities and Exchange
 Commission, including Switchboard's Registration Statement on Form S-1 (File
 No. 333-90013) and Switchboard's Annual Report on Form 10-K filed on April 2,
 2001.
 
     Contact:  Melissa Hamlet for Switchboard, 609-396-0946 ext. 263,
 mhamlet@garfieldgroup.com
 
                     MAKE YOUR OPINION COUNT -- Click Here
                http://tbutton.prnewswire.com/prn/11690X25166867
 
 SOURCE  Switchboard Incorporated