These are some of the findings of an Ipsos Loyalty poll conducted
between October 22nd to 29th, 2012 on behalf of Tim Hortons. For this survey, a sample of 2,022
Canadians from Ipsos' Canadian online panel was interviewed online.
Weighting was then employed to balance demographics to ensure that the
sample's composition reflects that of the adult population according to
Census data and to provide results intended to approximate the sample
universe. The precision of Ipsos online polls is measured using a
credibility interval. In this case, the poll is accurate to within +/-
2.5 percentage points of all Canadians. All sample surveys and polls
may be subject to other sources of error, including, but not limited to
coverage error, and measurement error. For more information on
credibility intervals, please visit the Ipsos website at http://ipsos-na.com/dl/pdf/research/public-affairs/IpsosPA_CredibilityIntervals.pdf.