HotelTools and InnLink Announce Strategic Alliance

Apr 25, 2001, 01:00 ET from HotelTools, Inc.

    ATLANTA and HENDERSONVILLE, Tenn., April 25 /PRNewswire/ -- HotelTools,
 Inc., a company specializing in technology solutions for the hospitality
 industry, announced a strategic alliance with InnLink Central Reservations
 Services, a provider of private-label reservation services.  The alliance
 provides further breadth within HotelTools' Universal Reservations Service,
 one of the services comprising the company's Enterprise Management Solution.
 HotelTools' industry-leading ASP solution provides hotel owners and operators
 with the tools to manage multiple properties, rates and relationships in real
 time.
     According to Jim Grout, Executive Vice President of InnLink's parent
 company ShoLodge, Inc., "Our alliance with HotelTools provides hoteliers with
 the complete solution that they are looking for: real-time, cost-effective,
 seamless reservation delivery, availability and rate updating, leading edge
 PMS services, and true enterprise reporting.  The HotelTools ASP technology
 fits perfectly into InnLink's goal of providing its hotels with automation far
 exceeding that of other lodging technology vendors.  We are thrilled to
 announce this alliance."
     "The alliance between our two organizations allows us to provide our
 mutual customers with high quality reservation distribution solutions that are
 both high-tech and high-touch," stated Todd Sharp, Vice President of Global
 Solutions at HotelTools.  "As reservations management has become more complex
 with the increase in alternate distribution channels, the combination of
 HotelTools' multi-property Enterprise Management Solution and InnLink's value-
 added reservations services is critical for success in today's business
 environment.  Through this partnership our organizations are able to simplify
 operations for hoteliers while providing them with powerful new tools to
 manage their business."
 
     About InnLink Central Reservation Services
     InnLink specializes in the processing of reservations for hotel clients
 including comprehensive private label voice, seamless GDS, and a variety of
 internet products.  The company also offers services regarding rate and
 inventory management via the internet.  Central to InnLink's service is a
 dedication to excellence by providing superior customer interactions.  Using
 the latest technology that can include a two-way, seamless interface between
 the call center, the GDS's, and each client hotel, InnLink provides a real-
 time environment for hotel management to maximize its revenue stream.  A
 division of ShoLodge, Inc. (LODG) of Hendersonville, Tennessee, InnLink has
 more than a decade of experience in providing reservations services to client
 hotel chains and independents internationally.
 
     About HotelTools
     HotelTools, Inc. has developed the first Internet Enterprise Software for
 the hospitality industry.  As the first ASP truly architected for the future,
 HotelTools leverages the Internet as a cost-effective communications network,
 giving hoteliers capability previously unavailable to most of the industry.
     This revolutionary service centralizes all aspects of multi-property hotel
 operations, including property management, guest management, rate management,
 reservations, and procurement.  HotelTools' Internet-native applications and
 services facilitate both top and bottom line improvement for hotel owners and
 operators by enabling real-time reporting and management from any computer
 connected to the Internet.  HotelTools architecture leverages single image
 data across the entire enterprise to improve guest satisfaction and yield
 management while eliminating many labor-intensive processes such as commission
 processing, night audits, and the re-keying of accounting data.
     The Atlanta-based company is privately held and was spun out of Suburban
 Lodges of America, Inc. (Nasdaq: SLAM) in late 1999.  Suburban Lodges of
 America has over 310 hotels open or under development in 20 states with all
 open Suburban Lodge hotels using HotelTools first generation solution,
 FrontDesk 5.2.  For additional information about HotelTools, Inc. visit the
 company's web site: at www.hoteltools.com .
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X64927178
 
 

SOURCE HotelTools, Inc.
    ATLANTA and HENDERSONVILLE, Tenn., April 25 /PRNewswire/ -- HotelTools,
 Inc., a company specializing in technology solutions for the hospitality
 industry, announced a strategic alliance with InnLink Central Reservations
 Services, a provider of private-label reservation services.  The alliance
 provides further breadth within HotelTools' Universal Reservations Service,
 one of the services comprising the company's Enterprise Management Solution.
 HotelTools' industry-leading ASP solution provides hotel owners and operators
 with the tools to manage multiple properties, rates and relationships in real
 time.
     According to Jim Grout, Executive Vice President of InnLink's parent
 company ShoLodge, Inc., "Our alliance with HotelTools provides hoteliers with
 the complete solution that they are looking for: real-time, cost-effective,
 seamless reservation delivery, availability and rate updating, leading edge
 PMS services, and true enterprise reporting.  The HotelTools ASP technology
 fits perfectly into InnLink's goal of providing its hotels with automation far
 exceeding that of other lodging technology vendors.  We are thrilled to
 announce this alliance."
     "The alliance between our two organizations allows us to provide our
 mutual customers with high quality reservation distribution solutions that are
 both high-tech and high-touch," stated Todd Sharp, Vice President of Global
 Solutions at HotelTools.  "As reservations management has become more complex
 with the increase in alternate distribution channels, the combination of
 HotelTools' multi-property Enterprise Management Solution and InnLink's value-
 added reservations services is critical for success in today's business
 environment.  Through this partnership our organizations are able to simplify
 operations for hoteliers while providing them with powerful new tools to
 manage their business."
 
     About InnLink Central Reservation Services
     InnLink specializes in the processing of reservations for hotel clients
 including comprehensive private label voice, seamless GDS, and a variety of
 internet products.  The company also offers services regarding rate and
 inventory management via the internet.  Central to InnLink's service is a
 dedication to excellence by providing superior customer interactions.  Using
 the latest technology that can include a two-way, seamless interface between
 the call center, the GDS's, and each client hotel, InnLink provides a real-
 time environment for hotel management to maximize its revenue stream.  A
 division of ShoLodge, Inc. (LODG) of Hendersonville, Tennessee, InnLink has
 more than a decade of experience in providing reservations services to client
 hotel chains and independents internationally.
 
     About HotelTools
     HotelTools, Inc. has developed the first Internet Enterprise Software for
 the hospitality industry.  As the first ASP truly architected for the future,
 HotelTools leverages the Internet as a cost-effective communications network,
 giving hoteliers capability previously unavailable to most of the industry.
     This revolutionary service centralizes all aspects of multi-property hotel
 operations, including property management, guest management, rate management,
 reservations, and procurement.  HotelTools' Internet-native applications and
 services facilitate both top and bottom line improvement for hotel owners and
 operators by enabling real-time reporting and management from any computer
 connected to the Internet.  HotelTools architecture leverages single image
 data across the entire enterprise to improve guest satisfaction and yield
 management while eliminating many labor-intensive processes such as commission
 processing, night audits, and the re-keying of accounting data.
     The Atlanta-based company is privately held and was spun out of Suburban
 Lodges of America, Inc. (Nasdaq: SLAM) in late 1999.  Suburban Lodges of
 America has over 310 hotels open or under development in 20 states with all
 open Suburban Lodge hotels using HotelTools first generation solution,
 FrontDesk 5.2.  For additional information about HotelTools, Inc. visit the
 company's web site: at www.hoteltools.com .
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X64927178
 
 SOURCE  HotelTools, Inc.