HouseHold Direct Launches E-Commerce Platform Using ArsDigita's Open-Source E-Business Solutions

Nov 15, 2000, 00:00 ET from HouseHold Direct.com, Inc.

    NEW YORK, Nov. 15 /PRNewswire/ -- HouseHold Direct.com, Inc.
 (OTC Bulletin Board:   BYIT).  HouseHold Direct announced today the launch of an
 upgraded version of their Web Site (http://www.householddirect.com) built
 using the ArsDigita Community System (ACS) open-source e-business platform and
 applications.
     The updated Web Site is built to accommodate the full integration of
 partner and acquisition business practices into a common enterprise-wide
 communication system.  This becomes especially important as HouseHold Direct
 adds additional relationships with manufacturers, distributors and retailers
 nationwide.
     HouseHold Direct's mission is to create the largest and most powerful
 private wholesale online consumer-buying network in the world.  By offering a
 revolutionary new business model that eliminates the traditional retail
 mark-up on brand name products, HouseHold Direct is changing the way people
 find value using the Web.  The shopping platform adds increased efficiency and
 profitability as it creates a new medium of information transfer directly
 between consumers and manufacturers.
     "We're excited to launch our new e-commerce platform, as it will add
 significant value to our partners by allowing suppliers, distributors and
 retailers to easily collaborate online," said John Folger, CEO of HouseHold
 Direct.  "ArsDigita's e-business solution is the foundation for our online
 collaboration.  We chose to work with ArsDigita because they not only had
 software to meet our technology needs but also because ACS will allow us to
 scale our infrastructure as our business continues to flourish."
     ArsDigita's ACS includes an open-source e-business platform and
 applications for organizations using collaboration to drive online success.
 ArsDigita collaboration applications enable and support the interactions among
 and within organizations involved in buying, selling or exchanging goods,
 services and information online.  (To read how collaboration improves the
 effectiveness of e-business, visit http://www.arsdigita.com/pages/many2many).
 ACS applications enable five core e-business requirements: collaboration,
 content management, commerce, personalization, and administration.  ACS
 provides an application development platform with fully integrated
 applications that enable customers to develop Web environments more rapidly
 and with less cost then traditional methods.
 
     About ArsDigita
     ArsDigita Corporation is the worldwide leader in software solutions for
 collaborative commerce.  Some of the world's largest organizations rely on the
 ArsDigita Community System (ACS), the company's open-source, freely
 distributed application development platform, to drive their online success.
 Web sites and technologies incorporating the company's software include
 Hewlett-Packard, Siemens, America Online and Oracle Corporation.  Backed by
 General Atlantic, Greylock, Trident Partners and Bain & Company, ArsDigita has
 grown to eight offices in the United States, Europe and the Far East.  For
 more information, visit http://arsdigita.com.
 
     About HouseHold Direct
     The mission of HouseHold Direct is to empower consumers by creating the
 largest and most powerful private wholesale consumer-buying network in the
 world.  HouseHold Direct is pursuing a market consolidation strategy within
 the wholesale membership industry through its "brick and click" shopping
 platform.  Central to this strategy is the ability to offer direct
 manufacturer and distributor pricing, extensive information, merchandise
 expertise, fulfillment capabilities, in-home delivery and quality customer
 service to our members.  This superior personalized shopping environment and
 consumer experience creates the ability to "live much better for much less".
 
     Safe Harbor for Forward-Looking Statements:  Except for historical
 information contained herein, the statements in this press release are
 forward-looking statements that are made pursuant to the safe harbor
 provisions of the Private Securities Reform Act of 1995.  Forward-looking
 statements involve known and unknown risks and uncertainties, which may cause
 the company's actual results in future periods to differ materially from
 forecasted results. These risks and uncertainties include, among other things,
 product price volatility, product demand, market competition, risk inherent in
 the company's domestic and international operations, imprecision in estimating
 product reserves and the company's ability to replace and expand its holdings.
 
     CONTACT:  E-mail:  infohhd@householddirect.com
     CONTACT:  Investor Relations - SmartStockAdvisor.com
     Toll Free:  877-643-8821, E-mail:  smartstockadvisor@yahoo.com
 
 

SOURCE HouseHold Direct.com, Inc.
    NEW YORK, Nov. 15 /PRNewswire/ -- HouseHold Direct.com, Inc.
 (OTC Bulletin Board:   BYIT).  HouseHold Direct announced today the launch of an
 upgraded version of their Web Site (http://www.householddirect.com) built
 using the ArsDigita Community System (ACS) open-source e-business platform and
 applications.
     The updated Web Site is built to accommodate the full integration of
 partner and acquisition business practices into a common enterprise-wide
 communication system.  This becomes especially important as HouseHold Direct
 adds additional relationships with manufacturers, distributors and retailers
 nationwide.
     HouseHold Direct's mission is to create the largest and most powerful
 private wholesale online consumer-buying network in the world.  By offering a
 revolutionary new business model that eliminates the traditional retail
 mark-up on brand name products, HouseHold Direct is changing the way people
 find value using the Web.  The shopping platform adds increased efficiency and
 profitability as it creates a new medium of information transfer directly
 between consumers and manufacturers.
     "We're excited to launch our new e-commerce platform, as it will add
 significant value to our partners by allowing suppliers, distributors and
 retailers to easily collaborate online," said John Folger, CEO of HouseHold
 Direct.  "ArsDigita's e-business solution is the foundation for our online
 collaboration.  We chose to work with ArsDigita because they not only had
 software to meet our technology needs but also because ACS will allow us to
 scale our infrastructure as our business continues to flourish."
     ArsDigita's ACS includes an open-source e-business platform and
 applications for organizations using collaboration to drive online success.
 ArsDigita collaboration applications enable and support the interactions among
 and within organizations involved in buying, selling or exchanging goods,
 services and information online.  (To read how collaboration improves the
 effectiveness of e-business, visit http://www.arsdigita.com/pages/many2many).
 ACS applications enable five core e-business requirements: collaboration,
 content management, commerce, personalization, and administration.  ACS
 provides an application development platform with fully integrated
 applications that enable customers to develop Web environments more rapidly
 and with less cost then traditional methods.
 
     About ArsDigita
     ArsDigita Corporation is the worldwide leader in software solutions for
 collaborative commerce.  Some of the world's largest organizations rely on the
 ArsDigita Community System (ACS), the company's open-source, freely
 distributed application development platform, to drive their online success.
 Web sites and technologies incorporating the company's software include
 Hewlett-Packard, Siemens, America Online and Oracle Corporation.  Backed by
 General Atlantic, Greylock, Trident Partners and Bain & Company, ArsDigita has
 grown to eight offices in the United States, Europe and the Far East.  For
 more information, visit http://arsdigita.com.
 
     About HouseHold Direct
     The mission of HouseHold Direct is to empower consumers by creating the
 largest and most powerful private wholesale consumer-buying network in the
 world.  HouseHold Direct is pursuing a market consolidation strategy within
 the wholesale membership industry through its "brick and click" shopping
 platform.  Central to this strategy is the ability to offer direct
 manufacturer and distributor pricing, extensive information, merchandise
 expertise, fulfillment capabilities, in-home delivery and quality customer
 service to our members.  This superior personalized shopping environment and
 consumer experience creates the ability to "live much better for much less".
 
     Safe Harbor for Forward-Looking Statements:  Except for historical
 information contained herein, the statements in this press release are
 forward-looking statements that are made pursuant to the safe harbor
 provisions of the Private Securities Reform Act of 1995.  Forward-looking
 statements involve known and unknown risks and uncertainties, which may cause
 the company's actual results in future periods to differ materially from
 forecasted results. These risks and uncertainties include, among other things,
 product price volatility, product demand, market competition, risk inherent in
 the company's domestic and international operations, imprecision in estimating
 product reserves and the company's ability to replace and expand its holdings.
 
     CONTACT:  E-mail:  infohhd@householddirect.com
     CONTACT:  Investor Relations - SmartStockAdvisor.com
     Toll Free:  877-643-8821, E-mail:  smartstockadvisor@yahoo.com
 
 SOURCE  HouseHold Direct.com, Inc.