HousewaresDirect to Debut at Gourmet Products Show

New Online Marketplace for Housewares Suppliers, Retailers and Representatives

Establishes Content Partnership with Kitchenware News; Enrolls Premium Cutlery

Distributor R.H. Forschner



Apr 20, 2001, 01:00 ET from HousewaresDirect

    BRANFORD, Conn., April 20 /PRNewswire Interactive Press Release/ --
 HousewaresDirect, a full-service online marketplace for housewares suppliers,
 retailers, and representatives will debut at the upcoming Gourmet Products
 trade show in New Orleans April 22nd through April 25th. Vendor and retailer
 attendees can see a demonstration of and join the marketplace, which will
 begin service late spring of this year.
     HousewaresDirect also announced today a strategic partnership with the
 industry's leading publication Kitchenware News that will provide exclusive
 industry news and content for the site and that distributor R.H. Forschner has
 selected the service to be the exclusive retail channel for selling its
 Victorinox line of premium cutlery.
     "HousewaresDirect offers a much-needed service for the housewares
 industry," said Jim McNeil publisher of Kitchenware News. "Together, we'll
 provide suppliers, retailers, and representatives with a one-stop shop for
 buying and selling kitchenware items and staying abreast of industry news,
 trends and information."
     HousewaresDirect was created to resolve key issues facing the majority of
 housewares suppliers and retailers.  Suppliers want to reach more retailers,
 display the largest number of SKUs and have flexibility with their pricing.
 Retailers want to a broader selection of goods, an efficient ordering system,
 and reduced inventory-carrying costs.
     "As a supplier, I appreciate the easy, low risk solution HousewaresDirect
 provides Forschner," said Robert Topazio, vice president/general manager of
 Forschner.  "We are looking forward to using the service to provide housewares
 retailers our cutlery for the first time."
     Qualified suppliers, retailers and representatives can register at
 http://www.housewaresdirect.com
  for free to get a more detailed understanding of the marketplace's benefits.
 
     About HousewaresDirect
     HousewaresDirect is the premier online marketplace for registered
 retailers, suppliers, and representatives in the housewares industry. Members
 benefit from access to top of the line product catalogs, credit and financing
 services, and content on industry trends, provided by our strategic partner,
 Kitchenware News.  Retailers can purchase a broader set of products at
 competitive prices and track the products from order to receipt.  For
 suppliers and representatives, HousewaresDirect provides a 24-hour sales
 channel that extends market reach nationwide and enhances pricing strategies
 and cash flow. For more information, visit http://www.housewaresdirect.com or
 call 212-812-1429.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X41422730
 
 

SOURCE HousewaresDirect
    BRANFORD, Conn., April 20 /PRNewswire Interactive Press Release/ --
 HousewaresDirect, a full-service online marketplace for housewares suppliers,
 retailers, and representatives will debut at the upcoming Gourmet Products
 trade show in New Orleans April 22nd through April 25th. Vendor and retailer
 attendees can see a demonstration of and join the marketplace, which will
 begin service late spring of this year.
     HousewaresDirect also announced today a strategic partnership with the
 industry's leading publication Kitchenware News that will provide exclusive
 industry news and content for the site and that distributor R.H. Forschner has
 selected the service to be the exclusive retail channel for selling its
 Victorinox line of premium cutlery.
     "HousewaresDirect offers a much-needed service for the housewares
 industry," said Jim McNeil publisher of Kitchenware News. "Together, we'll
 provide suppliers, retailers, and representatives with a one-stop shop for
 buying and selling kitchenware items and staying abreast of industry news,
 trends and information."
     HousewaresDirect was created to resolve key issues facing the majority of
 housewares suppliers and retailers.  Suppliers want to reach more retailers,
 display the largest number of SKUs and have flexibility with their pricing.
 Retailers want to a broader selection of goods, an efficient ordering system,
 and reduced inventory-carrying costs.
     "As a supplier, I appreciate the easy, low risk solution HousewaresDirect
 provides Forschner," said Robert Topazio, vice president/general manager of
 Forschner.  "We are looking forward to using the service to provide housewares
 retailers our cutlery for the first time."
     Qualified suppliers, retailers and representatives can register at
 http://www.housewaresdirect.com
  for free to get a more detailed understanding of the marketplace's benefits.
 
     About HousewaresDirect
     HousewaresDirect is the premier online marketplace for registered
 retailers, suppliers, and representatives in the housewares industry. Members
 benefit from access to top of the line product catalogs, credit and financing
 services, and content on industry trends, provided by our strategic partner,
 Kitchenware News.  Retailers can purchase a broader set of products at
 competitive prices and track the products from order to receipt.  For
 suppliers and representatives, HousewaresDirect provides a 24-hour sales
 channel that extends market reach nationwide and enhances pricing strategies
 and cash flow. For more information, visit http://www.housewaresdirect.com or
 call 212-812-1429.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X41422730
 
 SOURCE  HousewaresDirect