How Do You Wear French Toast?

The authentic schoolwear brand launches the campaign "a uniform for a kid's life™."

Aug 06, 2015, 09:39 ET from French Toast

NEW YORK, Aug. 6, 2015 /PRNewswire/ -- Back-to-School '15 marks a milestone for French Toast ( America's leading schoolwear brand re-launches this season with updated messaging and a back-to-school media campaign to resonate with moms and kids.

In the 30-second spot, acrobatic kids put French Toast to a uniform test by doing the things they do throughout their day: running, jumping and flipping through sporty and sticky situations while wearing French Toast. At the end of the spot, the kids…and their uniforms…look great.

The commercial highlights the versatility of the brand's fashions. French Toast is "a uniform for a kids life™, offering both school uniforms as well as essentials to mix and match for everyday wear. It is durable with Power Knees™ to withstand even the most energetic kids. It's comfortable with adjustable waistbands and soft fabrics that allow for easy wear. And most importantly, it will stand up to the 50 Wash Test and lasts throughout the school year and beyond. French Toast has been refreshed and reimagined to better fit every student's school needs.

Together with brand extension agency, Parham Santana, French Toast conducted qualitative and quantitative research to confirm that moms look for both comfort and durability when shopping for school clothes. Based on these findings, a new tagline "Comfort That Lasts™" was born to resonate with moms.

French Toast's Chief Marketing Officer, Kevin Mitchael, worked together with Parham Santana to develop fresh imagery, a new logo and the brand's commercial illustrating the new Comfort That Lasts™ messaging. "How Do You Wear French Toast?" is running on HULU and other digital platforms and visually embodies the new direction of the brand.

"French Toast has a 30 year heritage in the classroom. However, we are evolving the product line to be a part of a kid's life at different times of the day," noted Mitchael. "Once you combine style with our 50 wash tested durability and features like Power Knees™, you have a versatile product that moms love and kids want to wear."


French Toast is America's leading brand of school wear. Since 1985, French Toast has provided families with quality children's wear as well as boys and girls school uniforms at great prices.  For more information, please visit  

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SOURCE French Toast