HTVN Grows Distribution With Increased Affiliate Base

Spanish Language Broadcaster Increases Distribution in California, Texas And

Arkansas



Apr 04, 2001, 01:00 ET from Hispanic Television Network, Inc.

    FORT WORTH, Texas, April 4 /PRNewswire/ --
 Hispanic Television Network, Inc. (Nasdaq:   HTVN), the United State's fastest
 growing Spanish-language television broadcaster announced today that it has
 increased its distribution base with the addition of three broadcast stations
 in the Southwestern United States.
     The three additions include two LMA's (Local Management Agreement) and one
 Affiliate.  The two LMA's include Sacramento, California (KBTV) and San
 Antonio, Texas (K31EX).  Also added to HTVN's distribution is Springdale,
 Arkansas (K20CT) which lies in the Fort Smith-Fayetteville-Springdale DMA
 (Designated Market Area).
     The increased distribution is important for HTVN as it focuses more on
 local advertising revenue.  The company expects an immediate increase in
 revenue as a result of these transactions.  Michael Fletcher, chief operating
 officer for HTVN commented, "Our company is acutely tuned to attracting
 advertising and sponsorship revenue.  We understand the opportunities and the
 challenges in building a network and these stations provide very marketable
 signals."
     Neal Metersky, HTVN vice president of broadcast operations stated, "the
 benefit of the addition of these stations is exemplified by K31 in San Antonio
 which provides excellent signal coverage to the major population centers of
 the San Antonio DMA."  Luis Estrada, vice president of production and
 programming acquisition noted, "HTVN is extremely proud to offer its Mexican
 heritage programming to a larger Hispanic audience in San Antonio, Sacramento,
 and in Arkansas as more Hispanics migrate to new U.S. regions."
     This announcement comes just after the recent announcements of the
 addition of an Executive Vice President position and a long-term distribution
 contract with Time Warner Cable.
 
     Special Note
     This press release is intended as a forward-looking statement within the
 meaning of the Private Securities Litigation Reform Act of 1995.  The risks
 and uncertainties that may affect the operations, performance, development and
 results of the Company's business include but are not limited to (i)
 technology changes in the television business, (ii) the success of the
 Company's expansion and marketing strategies, (iii) competition within the
 industry, (iv) the ability of the Company to motivate and retain the services
 of its key personnel to meet evolving staff requirements.
 
     About HTVN
     HTVN, the nation's third largest Spanish-language television broadcasting
 company continues to develop and evolve into a media content and programming
 provider.  HTVN, in addition to owning, operating, and affiliating with full
 and low power television stations in key U.S. markets with high Hispanic
 populations, is also forging distribution relationships with numerous
 companies including Time Warner Cable, a division of AOL Time Warner.  HTVN
 continues to make great strides in growing its broadcasting business.  In
 January, 2001, the company began broadcasting to the Los Angeles market
 through its full-power affiliate KJLA.  The result for HTVN has been a
 substantial increase in revenues and a solid proving ground for its
 programming model.  The company is enhanced by its infrastructure in Fort
 Worth, Texas and its earth station license that enables it to broadcast up to
 ten digital satellite feeds at one time.  Hispanic Television Network (HTVN)
 is the nation's third largest Spanish-language broadcast network and provides
 entertainment to the Hispanic population, much like Univision, Telemundo, and
 Hispanic Broadcasting and is the only U.S. broadcaster to specifically target
 Mexican Hispanics with original, high-quality programming.  The network
 broadcasts 24 hours a day, 7 days a week, providing entertainment, news and
 socially responsible programming to Hispanics in the United States.
 
 

SOURCE Hispanic Television Network, Inc.
    FORT WORTH, Texas, April 4 /PRNewswire/ --
 Hispanic Television Network, Inc. (Nasdaq:   HTVN), the United State's fastest
 growing Spanish-language television broadcaster announced today that it has
 increased its distribution base with the addition of three broadcast stations
 in the Southwestern United States.
     The three additions include two LMA's (Local Management Agreement) and one
 Affiliate.  The two LMA's include Sacramento, California (KBTV) and San
 Antonio, Texas (K31EX).  Also added to HTVN's distribution is Springdale,
 Arkansas (K20CT) which lies in the Fort Smith-Fayetteville-Springdale DMA
 (Designated Market Area).
     The increased distribution is important for HTVN as it focuses more on
 local advertising revenue.  The company expects an immediate increase in
 revenue as a result of these transactions.  Michael Fletcher, chief operating
 officer for HTVN commented, "Our company is acutely tuned to attracting
 advertising and sponsorship revenue.  We understand the opportunities and the
 challenges in building a network and these stations provide very marketable
 signals."
     Neal Metersky, HTVN vice president of broadcast operations stated, "the
 benefit of the addition of these stations is exemplified by K31 in San Antonio
 which provides excellent signal coverage to the major population centers of
 the San Antonio DMA."  Luis Estrada, vice president of production and
 programming acquisition noted, "HTVN is extremely proud to offer its Mexican
 heritage programming to a larger Hispanic audience in San Antonio, Sacramento,
 and in Arkansas as more Hispanics migrate to new U.S. regions."
     This announcement comes just after the recent announcements of the
 addition of an Executive Vice President position and a long-term distribution
 contract with Time Warner Cable.
 
     Special Note
     This press release is intended as a forward-looking statement within the
 meaning of the Private Securities Litigation Reform Act of 1995.  The risks
 and uncertainties that may affect the operations, performance, development and
 results of the Company's business include but are not limited to (i)
 technology changes in the television business, (ii) the success of the
 Company's expansion and marketing strategies, (iii) competition within the
 industry, (iv) the ability of the Company to motivate and retain the services
 of its key personnel to meet evolving staff requirements.
 
     About HTVN
     HTVN, the nation's third largest Spanish-language television broadcasting
 company continues to develop and evolve into a media content and programming
 provider.  HTVN, in addition to owning, operating, and affiliating with full
 and low power television stations in key U.S. markets with high Hispanic
 populations, is also forging distribution relationships with numerous
 companies including Time Warner Cable, a division of AOL Time Warner.  HTVN
 continues to make great strides in growing its broadcasting business.  In
 January, 2001, the company began broadcasting to the Los Angeles market
 through its full-power affiliate KJLA.  The result for HTVN has been a
 substantial increase in revenues and a solid proving ground for its
 programming model.  The company is enhanced by its infrastructure in Fort
 Worth, Texas and its earth station license that enables it to broadcast up to
 ten digital satellite feeds at one time.  Hispanic Television Network (HTVN)
 is the nation's third largest Spanish-language broadcast network and provides
 entertainment to the Hispanic population, much like Univision, Telemundo, and
 Hispanic Broadcasting and is the only U.S. broadcaster to specifically target
 Mexican Hispanics with original, high-quality programming.  The network
 broadcasts 24 hours a day, 7 days a week, providing entertainment, news and
 socially responsible programming to Hispanics in the United States.
 
 SOURCE  Hispanic Television Network, Inc.