HubSpot Announces Lead Import Function for Its Inbound Marketing Software

Mar 20, 2009, 09:00 ET from HubSpot

Lead Import Helps Customers Track Offline and Online Campaigns Together

CAMBRIDGE, Mass., March 20 /PRNewswire/ -- HubSpot has announced Lead Import Function ( for its Internet marketing software. With this new capability, customers can upload leads captured offline into HubSpot so both offline and online leads can be tracked in the same place.

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Once offline leads are entered into a customer's database, they are tracked the same as leads that converted through an Internet landing page. For example, if a customer attends a tradeshow and collects a spreadsheet full of leads, he or she can load it into HubSpot, tag it with the event tag and track it in HubSpot.

Also, if an offline lead converts again through an online form, HubSpot users can see each of the website pages that the lead has visited in the lead details view. The Lead Import Function is an enhancement to HubSpot's lead management tool. Lead Import is available in the HubSpot Marketer product.

HubSpot offers an Internet marketing system that integrates SEO, social media and marketing analytics to help customers increase website traffic and convert a greater percentage of visitors into customers. HubSpot also offers free marketing webinars at

Quote, Attributable to Brian Halligan, CEO and Founder, HubSpot

"It is important to analyze all leads that are coming into your business. Lead Import ensures that outside leads are also in your database. Now customers can track the effectiveness of both online and offline marketing programs equally."

About HubSpot

HubSpot provides Internet marketing software that helps your company get found online, generate more inbound leads and convert a higher percentage of those leads into paying customers. HubSpot helps companies get found by more prospects using search engine optimization, leveraging blogs and the blogosphere and engaging in online social media. By using landing pages, lead intelligence and marketing analytics, HubSpot customers convert more prospects into leads and paying customers. Based in Cambridge, MA, HubSpot can be found at