Hurwitz Group Launches Emerging Software and Technologies Practice

Unique service helps start-ups develop successful business strategies and

identify lucrative market opportunities.



Apr 11, 2001, 01:00 ET from Hurwitz Group

    FRAMINGHAM, April 11 /PRNewswire/ -- Hurwitz Group today announced the
 launch of its Emerging Software and Technologies (EST) practice, which is
 targeted to meet the unique needs of technology start-ups. With current market
 volatility creating an especially challenging business environment, Hurwitz
 Group's new EST practice provides start-ups with a customizable service
 offering that gives them the strategic guidance, analysis, and market
 perspective they need to successfully launch their products or services.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20000310/HURWITZ )
     "The needs of technology start-ups are vastly different from those of
 established companies," said Carol Baroudi, Director of EST. "They are
 typically engineering-driven and technology-focused, and frequently have
 difficulty translating their technology into a marketable offering. EST
 provides the strategic guidance and advice they need to successfully define,
 position, and message their solution to the market."
     In addition to general market concerns, each start-up faces its own unique
 challenges. To meet the specific needs of each client, EST offers a flexible
 menu of options to create a completely customized service. These include
 direct analyst contact in a number of technology areas, custom content, and
 Hurwitz Group research. As part of a special offering for foreign start-ups
 interested in U.S. market opportunities, EST provides insight into U.S. market
 dynamics.
     Carol Baroudi leads the EST practice. With more than 25 years of
 experience in software engineering and information architecture, Baroudi
 leverages her real-world expertise to provide strategic guidance, analysis,
 and consulting for a wide range of organizations, from start-ups to Fortune
 500 companies. She is an internationally known writer and speaker about the
 Internet and Internet technologies. Her book, The Internet for Dummies, has
 sold nearly three million copies and is available worldwide in some thirty
 languages. Baroudi's other publications include Mastering COBOL: Year 2000,
 Other Legacy Code Solutions; Internet Secrets; and E-mail for Dummies.
 
     About Hurwitz Group
     Hurwitz Group, an analyst, research, and consulting firm, is a recognized
 leader in identifying and articulating the business value of technology. Known
 for its real-world experience, consultative style, and pragmatic approach,
 Hurwitz Group provides strategic guidance to its clients by delivering
 analysis, market research, custom content, and consulting services. Clients
 include Fortune 2000 companies, software and hardware vendors, and service
 providers. Hurwitz Group is on the Web at www.hurwitz.com.
 
 

SOURCE Hurwitz Group
    FRAMINGHAM, April 11 /PRNewswire/ -- Hurwitz Group today announced the
 launch of its Emerging Software and Technologies (EST) practice, which is
 targeted to meet the unique needs of technology start-ups. With current market
 volatility creating an especially challenging business environment, Hurwitz
 Group's new EST practice provides start-ups with a customizable service
 offering that gives them the strategic guidance, analysis, and market
 perspective they need to successfully launch their products or services.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20000310/HURWITZ )
     "The needs of technology start-ups are vastly different from those of
 established companies," said Carol Baroudi, Director of EST. "They are
 typically engineering-driven and technology-focused, and frequently have
 difficulty translating their technology into a marketable offering. EST
 provides the strategic guidance and advice they need to successfully define,
 position, and message their solution to the market."
     In addition to general market concerns, each start-up faces its own unique
 challenges. To meet the specific needs of each client, EST offers a flexible
 menu of options to create a completely customized service. These include
 direct analyst contact in a number of technology areas, custom content, and
 Hurwitz Group research. As part of a special offering for foreign start-ups
 interested in U.S. market opportunities, EST provides insight into U.S. market
 dynamics.
     Carol Baroudi leads the EST practice. With more than 25 years of
 experience in software engineering and information architecture, Baroudi
 leverages her real-world expertise to provide strategic guidance, analysis,
 and consulting for a wide range of organizations, from start-ups to Fortune
 500 companies. She is an internationally known writer and speaker about the
 Internet and Internet technologies. Her book, The Internet for Dummies, has
 sold nearly three million copies and is available worldwide in some thirty
 languages. Baroudi's other publications include Mastering COBOL: Year 2000,
 Other Legacy Code Solutions; Internet Secrets; and E-mail for Dummies.
 
     About Hurwitz Group
     Hurwitz Group, an analyst, research, and consulting firm, is a recognized
 leader in identifying and articulating the business value of technology. Known
 for its real-world experience, consultative style, and pragmatic approach,
 Hurwitz Group provides strategic guidance to its clients by delivering
 analysis, market research, custom content, and consulting services. Clients
 include Fortune 2000 companies, software and hardware vendors, and service
 providers. Hurwitz Group is on the Web at www.hurwitz.com.
 
 SOURCE  Hurwitz Group