iBlast Unveils Comprehensive Video-On-Demand Solution

Data Broadcast Network to Provide

Instant Home Access to Popular Video Entertainment



Video Service To Feature DVD Quality & Complete VCR Functionality



Highlights:

-- iBlast Uses Data Broadcast Network To Demonstrate Enhanced

Video-On-Demand Service

-- Service Creates New Revenue Streams and Distribution For Studios

and Content Aggregators



Apr 16, 2001, 01:00 ET from iBlast

    LOS ANGELES, April 16 /PRNewswire/ -- Furthering its commitment to provide
 an on-demand entertainment service to consumers, iBlast today announced plans
 to offer a comprehensive video-on-demand service over its national data
 broadcast network.  iBlast plans to deliver DVD-quality, full-length feature
 films to consumers' personal video recorders or set-top boxes.  iBlast will
 collaborate with studios, content developers, and content aggregators to
 deploy the service.
     iBlast can deliver up to 200 new movies per month from a range of genres
 and film studios.  In addition to offering free previews of each title, iBlast
 allows consumers to search for a movie based on genre, rating, actor name, and
 other criteria.  In addition, iBlast will also allow studios to promote movies
 currently in theatrical release.
     "Movies on-demand are a great example of the customized entertainment
 options made possible by data broadcasting," said Michael Lambert, iBlast
 co-founder, chairman and CEO.  "iBlast's video-on-demand service will allow
 consumers to select and watch a movie when they want, with the benefits of DVD
 quality video and full VCR functionality.
     "Studios and content aggregators will have a new revenue source and also a
 new way to bring their products into millions of homes.  To date, the iBlast
 network reaches an estimated 93 percent of U.S. TV households nationwide."
 
     How it works
     Content is prepared for delivery at the iBlast Network Operations Center,
 where content is encoded, encrypted for security, and scheduled for delivery.
 The content is then sent to iBlast's 246 partner TV stations, which broadcast
 the movies over the air to reach millions of homes.  A set-top box or personal
 video recorder that is equipped with a simple antenna and receiver receives
 the content and stores it for on-demand playback.  Consumers can stop, rewind
 and fast-forward their selections without compromising quality, and will have
 a variety of rental or purchase options.  Consumers will also have access to
 free previews of movies that are currently available on the service, coming
 soon to the service, and currently in theaters.
 
     Founded in 1999, iBlast is a national, wireless, data broadcasting network
 that provides content creators a high-speed, cost-effective, mass distribution
 alternative while offering consumers customized programming choices free of
 charge.  iBlast offers broadcast stations a way to maximize their digital TV
 investment.  In addition to broadcasting HDTV in all formats including 1080i,
 iBlast partner stations will use the newly built digital transmission towers
 to transmit popular digital content, such as music, games, movies and
 software.  The content is sent at lightning speed directly to consumers' PCs,
 TVs, game consoles, MP3 jukeboxes and personal video recorders.
     iBlast includes major broadcast partner groups, which encompass 246
 stations covering 93 percent of the nation's television households.  Broadcast
 partners include Tribune Company, Gannett Company, Cox Broadcasting, The
 Washington Post Company, E. W. Scripps Company, Meredith Corporation, Media
 General, Inc., The McGraw-Hill Companies, Inc., The New York Times, Journal
 Broadcast Group, Raycom Media, Inc., Smith Broadcasting Group, Inc., Cosmos
 Broadcasting Corporation, Northwest Broadcasting, Emmis Communications,
 Bahakel Communications, Ltd., Gray Communications Systems, Inc., Evening Post
 Publishing Company, Bonneville International Corporation, Ackerley Media and
 Straightline Communications.
 
     For more information, visit www.iblast.com.
 
 

SOURCE iBlast
    LOS ANGELES, April 16 /PRNewswire/ -- Furthering its commitment to provide
 an on-demand entertainment service to consumers, iBlast today announced plans
 to offer a comprehensive video-on-demand service over its national data
 broadcast network.  iBlast plans to deliver DVD-quality, full-length feature
 films to consumers' personal video recorders or set-top boxes.  iBlast will
 collaborate with studios, content developers, and content aggregators to
 deploy the service.
     iBlast can deliver up to 200 new movies per month from a range of genres
 and film studios.  In addition to offering free previews of each title, iBlast
 allows consumers to search for a movie based on genre, rating, actor name, and
 other criteria.  In addition, iBlast will also allow studios to promote movies
 currently in theatrical release.
     "Movies on-demand are a great example of the customized entertainment
 options made possible by data broadcasting," said Michael Lambert, iBlast
 co-founder, chairman and CEO.  "iBlast's video-on-demand service will allow
 consumers to select and watch a movie when they want, with the benefits of DVD
 quality video and full VCR functionality.
     "Studios and content aggregators will have a new revenue source and also a
 new way to bring their products into millions of homes.  To date, the iBlast
 network reaches an estimated 93 percent of U.S. TV households nationwide."
 
     How it works
     Content is prepared for delivery at the iBlast Network Operations Center,
 where content is encoded, encrypted for security, and scheduled for delivery.
 The content is then sent to iBlast's 246 partner TV stations, which broadcast
 the movies over the air to reach millions of homes.  A set-top box or personal
 video recorder that is equipped with a simple antenna and receiver receives
 the content and stores it for on-demand playback.  Consumers can stop, rewind
 and fast-forward their selections without compromising quality, and will have
 a variety of rental or purchase options.  Consumers will also have access to
 free previews of movies that are currently available on the service, coming
 soon to the service, and currently in theaters.
 
     Founded in 1999, iBlast is a national, wireless, data broadcasting network
 that provides content creators a high-speed, cost-effective, mass distribution
 alternative while offering consumers customized programming choices free of
 charge.  iBlast offers broadcast stations a way to maximize their digital TV
 investment.  In addition to broadcasting HDTV in all formats including 1080i,
 iBlast partner stations will use the newly built digital transmission towers
 to transmit popular digital content, such as music, games, movies and
 software.  The content is sent at lightning speed directly to consumers' PCs,
 TVs, game consoles, MP3 jukeboxes and personal video recorders.
     iBlast includes major broadcast partner groups, which encompass 246
 stations covering 93 percent of the nation's television households.  Broadcast
 partners include Tribune Company, Gannett Company, Cox Broadcasting, The
 Washington Post Company, E. W. Scripps Company, Meredith Corporation, Media
 General, Inc., The McGraw-Hill Companies, Inc., The New York Times, Journal
 Broadcast Group, Raycom Media, Inc., Smith Broadcasting Group, Inc., Cosmos
 Broadcasting Corporation, Northwest Broadcasting, Emmis Communications,
 Bahakel Communications, Ltd., Gray Communications Systems, Inc., Evening Post
 Publishing Company, Bonneville International Corporation, Ackerley Media and
 Straightline Communications.
 
     For more information, visit www.iblast.com.
 
 SOURCE  iBlast