Iced Beverages Are Hot; FLAVIA(R) Beverage Systems 'Perks' Up Office Breakrooms With Iced Coffee and Tea

Apr 23, 2001, 01:00 ET from FLAVIA Beverage Systems

    WEST CHESTER, Pa., April 23 /PRNewswire/ -- It was the summer of 1904, and
 temperatures at the World's Fair in St. Louis soared.  Sales of hot tea in the
 Far East Tea House were non-existent, until a young Englishman named Richard
 Blechynden -- in an act of desperation -- poured tea into glasses with ice
 cubes.  Iced tea was born, and it quickly became the fair's favorite beverage.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20010423/NYFNSN04 )
     Nearly 100 years later, Blechynden's idea is more popular than ever,
 according to Jonathan Barr, market director-Americas, FLAVIA(R) Beverage
 Systems.  Of the 50 billion cups of tea consumed in the U.S., some 40 billion
 are served over ice.  June has even been declared National Iced Tea Month in
 celebration of this refreshing drink.
     As the weather heats up, FLAVIA Beverage Systems, an innovation of MARS
 Incorporated, brings freshly brewed iced tea into the office environment.  The
 five varieties of real leaf teas offered by FLAVIA include traditional
 (English Breakfast); Earl Grey; Darjeeling; Herb Red; and healthful Green Tea.
     "Increased coffee and tea consumption at work, the all-day demand for
 gourmet coffee and fine tea, and the trend toward workplace comforts have made
 FLAVIA a 'perk' appreciated by employers, employees and clients," explains
 Barr.
     In addition to tea, FLAVIA satisfies employees' thirst for iced coffee at
 work by providing cappuccino and mokaccino and 10 gourmet coffee varieties,
 including Hazelnut; Decafeine; and French Vanilla.
     Though iced coffee seems like a recent trend, its origins are traced to a
 Philadelphia coffeehouse in 1876.  And the Japanese have been drinking iced
 coffee in a can since 1945.
     Hot or cold, FLAVIA is the world's leading single-serve office refreshment
 system.  In seconds, the by-the-cup brewing process filters water through each
 single-portion filterpack to release the full flavor of the freshly ground
 coffee or leaf tea inside.  FLAVIA has been satisfying individual coffee and
 tea preferences for more than 15 years, and can be found in 45,000 offices,
 entertainment and sporting venues, upscale auto dealerships and other outlets
 worldwide.
     Visit www.flavia.net for an online demonstration of the trademarked
 filterpack technology and single-cup brewing process or call 1-800-882-6629
 for a local distributor.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X20567660
 
 

SOURCE FLAVIA Beverage Systems
    WEST CHESTER, Pa., April 23 /PRNewswire/ -- It was the summer of 1904, and
 temperatures at the World's Fair in St. Louis soared.  Sales of hot tea in the
 Far East Tea House were non-existent, until a young Englishman named Richard
 Blechynden -- in an act of desperation -- poured tea into glasses with ice
 cubes.  Iced tea was born, and it quickly became the fair's favorite beverage.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20010423/NYFNSN04 )
     Nearly 100 years later, Blechynden's idea is more popular than ever,
 according to Jonathan Barr, market director-Americas, FLAVIA(R) Beverage
 Systems.  Of the 50 billion cups of tea consumed in the U.S., some 40 billion
 are served over ice.  June has even been declared National Iced Tea Month in
 celebration of this refreshing drink.
     As the weather heats up, FLAVIA Beverage Systems, an innovation of MARS
 Incorporated, brings freshly brewed iced tea into the office environment.  The
 five varieties of real leaf teas offered by FLAVIA include traditional
 (English Breakfast); Earl Grey; Darjeeling; Herb Red; and healthful Green Tea.
     "Increased coffee and tea consumption at work, the all-day demand for
 gourmet coffee and fine tea, and the trend toward workplace comforts have made
 FLAVIA a 'perk' appreciated by employers, employees and clients," explains
 Barr.
     In addition to tea, FLAVIA satisfies employees' thirst for iced coffee at
 work by providing cappuccino and mokaccino and 10 gourmet coffee varieties,
 including Hazelnut; Decafeine; and French Vanilla.
     Though iced coffee seems like a recent trend, its origins are traced to a
 Philadelphia coffeehouse in 1876.  And the Japanese have been drinking iced
 coffee in a can since 1945.
     Hot or cold, FLAVIA is the world's leading single-serve office refreshment
 system.  In seconds, the by-the-cup brewing process filters water through each
 single-portion filterpack to release the full flavor of the freshly ground
 coffee or leaf tea inside.  FLAVIA has been satisfying individual coffee and
 tea preferences for more than 15 years, and can be found in 45,000 offices,
 entertainment and sporting venues, upscale auto dealerships and other outlets
 worldwide.
     Visit www.flavia.net for an online demonstration of the trademarked
 filterpack technology and single-cup brewing process or call 1-800-882-6629
 for a local distributor.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X20567660
 
 SOURCE  FLAVIA Beverage Systems