iCommerce Adds Pre-CRM Capabilities to E-Commerce Solution Through Acquisition Of TrailBreaker

Apr 10, 2001, 01:00 ET from iCommerce

    SAN JOSE, Calif., April 10 /PRNewswire/ -- iCommerce, a pioneer in
 enhancing small- and medium-sized businesses (SMBs) by leveraging the
 Internet, today announced the purchase of TrailBreaker, the originator and
 leader in preCRM(TM) solutions.
     "We are very pleased by this acquisition and the value TrailBreaker's
 solution brings to iCommerce," said Trevor Stout, president and CEO of
 iCommerce.  "The addition of TrailBreaker's technology will enable SMBs to
 better understand and serve their customers, which will help them to generate
 more sales."
     TrailBreaker's data gathering and analysis solution helps merchants
 optimize the effectiveness of their Web sites by providing insights into the
 behaviors and motivations of visitors and customers.  Information is gathered
 through pages viewed, paths taken, products clicked on and purchases made.
     "We have always focused on helping merchants convert more browsers to
 buyers," said Noah Eckhouse, CEO of Trailbreaker.  "The addition of our
 conversion and analytics platform to an already robust iCommerce solution will
 allow SMBs to gain higher ROI, a better understanding of the effectiveness of
 their Web channel and increased revenue."
     Eckhouse will join the iCommerce team as vice president of corporate
 development.  He will be focused on identifying new products, tools and
 technology to better meet the needs of small- and medium-sized businesses, as
 well as developing strategic partnerships that continue to strengthen and
 broaden the iCommerce platform.
     "By enabling merchants to determine what is driving visitor behavior,
 TrailBreaker's solution helps them create even more targeted and compelling
 online experiences," said Rick Foster, CTO of iCommerce.  "The end result is
 that merchants will now be able to convert a significant percentage of online
 visitors to buyers, which also means a significant increase in revenue."
 
     About TrailBreaker
     Founded in 1999, TrailBreaker, the leading provider of preCRM(TM)
 solutions, is leading the way companies improve the business performance of
 their online channels.  TrailBreaker provides e-business marketing executives
 with the technology and the know-how to improve their return on their
 marketing investments and convert more prospects to customers.  Through a
 combination of software, best practices and services, TrailBreaker enables
 marketers to quickly identify what's working and what's not and adjust in
 real-time to maximize bottom-line results.  TrailBreaker is the originator of
 preCRM(TM), the practice of focusing on the 98 percent of all Web site
 visitors who leave without buying or registering.  TrailBreaker's services and
 products help merchants acquire new customers by converting the Web site
 visitors they already have into buyers.
 
     About iCommerce
     iCommerce offers an easy-to-use, comprehensive solution that enables small
 and medium-sized businesses (SMBs) to use the Internet to enhance their
 existing business.  Delivered through service providers, the iCommerce
 solution supplies SMBs with cost-effective, professional Web site building,
 e-commerce, and additional functionality that allows them to create a complete
 e-business.  By using iCommerce, service providers better serve their
 customers and increase revenue by becoming a one-stop shop for e-business
 services.
 
 

SOURCE iCommerce
    SAN JOSE, Calif., April 10 /PRNewswire/ -- iCommerce, a pioneer in
 enhancing small- and medium-sized businesses (SMBs) by leveraging the
 Internet, today announced the purchase of TrailBreaker, the originator and
 leader in preCRM(TM) solutions.
     "We are very pleased by this acquisition and the value TrailBreaker's
 solution brings to iCommerce," said Trevor Stout, president and CEO of
 iCommerce.  "The addition of TrailBreaker's technology will enable SMBs to
 better understand and serve their customers, which will help them to generate
 more sales."
     TrailBreaker's data gathering and analysis solution helps merchants
 optimize the effectiveness of their Web sites by providing insights into the
 behaviors and motivations of visitors and customers.  Information is gathered
 through pages viewed, paths taken, products clicked on and purchases made.
     "We have always focused on helping merchants convert more browsers to
 buyers," said Noah Eckhouse, CEO of Trailbreaker.  "The addition of our
 conversion and analytics platform to an already robust iCommerce solution will
 allow SMBs to gain higher ROI, a better understanding of the effectiveness of
 their Web channel and increased revenue."
     Eckhouse will join the iCommerce team as vice president of corporate
 development.  He will be focused on identifying new products, tools and
 technology to better meet the needs of small- and medium-sized businesses, as
 well as developing strategic partnerships that continue to strengthen and
 broaden the iCommerce platform.
     "By enabling merchants to determine what is driving visitor behavior,
 TrailBreaker's solution helps them create even more targeted and compelling
 online experiences," said Rick Foster, CTO of iCommerce.  "The end result is
 that merchants will now be able to convert a significant percentage of online
 visitors to buyers, which also means a significant increase in revenue."
 
     About TrailBreaker
     Founded in 1999, TrailBreaker, the leading provider of preCRM(TM)
 solutions, is leading the way companies improve the business performance of
 their online channels.  TrailBreaker provides e-business marketing executives
 with the technology and the know-how to improve their return on their
 marketing investments and convert more prospects to customers.  Through a
 combination of software, best practices and services, TrailBreaker enables
 marketers to quickly identify what's working and what's not and adjust in
 real-time to maximize bottom-line results.  TrailBreaker is the originator of
 preCRM(TM), the practice of focusing on the 98 percent of all Web site
 visitors who leave without buying or registering.  TrailBreaker's services and
 products help merchants acquire new customers by converting the Web site
 visitors they already have into buyers.
 
     About iCommerce
     iCommerce offers an easy-to-use, comprehensive solution that enables small
 and medium-sized businesses (SMBs) to use the Internet to enhance their
 existing business.  Delivered through service providers, the iCommerce
 solution supplies SMBs with cost-effective, professional Web site building,
 e-commerce, and additional functionality that allows them to create a complete
 e-business.  By using iCommerce, service providers better serve their
 customers and increase revenue by becoming a one-stop shop for e-business
 services.
 
 SOURCE  iCommerce