iCrossing CEO Don Scales to Present on the Shifting Role of Advertising at the Fifth Annual Piper Jaffray Global Internet Summit

Executives Also to Present on Social Media and Display Advertising at Web 2.0 and WOMMA

Nov 10, 2009, 11:00 ET from iCrossing

SCOTTSDALE, Ariz., Nov. 10 /PRNewswire/ -- iCrossing, a global digital marketing agency, announced today that president and CEO, Don Scales, will speak on the shifting role of advertising agencies in a digital economy at the Fifth Annual Piper Jaffray Global Internet Summit on Nov. 11 in Rosewood Sand Hill, Calif.

Scales will join other industry leaders on the "Agency Perspective" panel at 2 p.m. PST, to discuss changing trends in innovation, including search, social, mobile, and display, and their impact on the marketing and advertising industries.

In addition to Scales' speaking engagement, several other iCrossing thought leaders will present at conferences in November:

  • Adam Lavelle, iCrossing's chief strategy officer, will present at the Web 2.0 Expo in NYC on Nov. 19. His presentation, "Radical Transparency: Brand Chaos in a Networked World," will discuss the concept of transparency, and how it appears fundamentally at odds with the traditional constructs of brand management. Lavelle will share ideas on how these two ideas can be reconciled so that marketers can play effectively and with agility in the new climate.
  • Alisa Hansen, senior social media strategist, iCrossing, will also present at the Web 2.0 Expo on Nov. 17, on the "Advertising Strategies in Social Media: Adapt or Die" panel. In this discussion, the panelists will examine the tradeoff between user experience and advertising revenue, and address privacy concerns regarding sharing personal data on social media sites as it relates to advertising targeting.
  • Dax Hamman, iCrossing's vice president of display media, will co-present with HSN and Media6 on "Improving the ROI of Display Advertising Using Social Retargeting" at the Word of Mouth Marketing Association (WOMMA) Summit 2009 on Nov. 18 in Las Vegas. In this session, HSN will share how the brand dramatically improves the effectiveness of its online advertising campaigns by incorporating online behavioral research data to better reach interested consumers.

Since iCrossing was founded in 1998, it has grown from being the number one search agency in the U.S. to become one of the largest independent digital marketing agencies in the world. iCrossing was named the number one U.S. search marketing agency and number 11 digital agency in Advertising Age's Agency Report 2009. Earlier this year, iCrossing also received "top honors for both its paid search and search engine optimization (SEO) current offering" in the Forrester Wave(tm): US Search Marketing Agencies, Q1 2009 report. The full report can be found at http://www.icrossing.com/articles/forrester-search-wave-report-09.pdf.

About iCrossing

iCrossing is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services - including paid search, search engine optimization, Web development, social media, mobile, research and analytics - to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing's client base includes such recognized brands as Epson America, Toyota, Travelocity and 40 Fortune 500 companies, including The Coca-Cola Company and Office Depot. Headquartered in Scottsdale, Arizona, the company has 550 employees in 12 offices in the U.S. and Europe.

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SOURCE iCrossing